The first reviews of the iPhone 12 in Apple's newly-introduced Purple color option for the spring have now been shared by various media outlets and YouTubers, and the overall consensus is that the new color is more of a lavender shade than purple.

iphone 12 purple vergeImage via The Verge

The Verge's Dieter Bohn described the new color as "more like a lilac," but still said that it was unmistakable:

It's a lightish shade of purple. One might be tempted to call it lavender, but to me it's a bit more like a lilac or maybe a wisteria. It lacks the redness you'd expect in a mauve or the blue tones you'd see in a violet. There are many shades of purple, but this one is what Apple went with and I like it. It's unmistakable even at a distance, whereas the light green iPhone 12 models could be mistaken for off-white in certain light. I am also glad it doesn't have a fancy name. It's just "purple."

Mashable's Brenda Stoylar said that the new color is "very pretty," and similarly noted that it is "more of a periwinkle or a lavender" than purple.

Chris Velazco of Engadget also noticed the more subdued nature of the purple, but interestingly observed that it is "roughly the same pastel shade that last year's purple ‌iPhone‌ 11 came in."

Apple continues to sell the ‌iPhone‌ 12 and iPhone 12 mini in existing colors, including Black, White, Blue, Green, and (PRODUCT)RED. Pricing starts at $699 for the ‌iPhone 12 mini‌ and $799 for the ‌iPhone‌ 12 in the United States.

The ‌iPhone‌ 12 and ‌iPhone 12 mini‌ will be available in the new purple color starting April 30, with pre-orders starting this Friday. ‌iPhone‌ 12 and ‌iPhone 12 mini‌ in the new purple color will ship with iOS 14.5, according to Apple.

Apple is also releasing a new MagSafe Leather Case and Leather Sleeve in Deep Violet, a Silicone Case in Capri Blue, Pistachio, Cantaloupe, or Amethyst, and a Leather Wallet in Arizona, which are all available to order now.

Videos

Related Forum: iPhone

Top Rated Comments

kaycrystal626 Avatar
55 months ago
Still not sure why Apple so obsessed with a new color. I have a case for my iPhone all the time, and I don't even remember what color is my iPhone.
Score: 16 Votes (Like | Disagree)
DeepIn2U Avatar
55 months ago
Ladies Love Lavendar, sorry Cool J ;)

Honestly though that's a nice product shot by The Verge.

PS: And still no real love for the 12 Mini. I really hope the 13 mini blows the socks off the competition and fans alike and sells like gangbusters on a mission.
Score: 12 Votes (Like | Disagree)
FasterQuieter Avatar
55 months ago
"It's like the others, but purple!" Glad I wasn't a reviewer on this one.
Score: 10 Votes (Like | Disagree)
AngerDanger Avatar
55 months ago
Kinda wonder why iJustine's thumbnail has a lens flare that isn't attached to any light source.

Score: 9 Votes (Like | Disagree)
tobefirst ⚽️ Avatar
55 months ago
I don't typically love purple stuff, but I really like the look of this. I definitely would have considered it if it were available when I got my phone a month ago. Looks great!
Score: 9 Votes (Like | Disagree)
magicschoolbus Avatar
55 months ago
Where is this color watchband.. c'mon Apple.. I missed out on Ultraviolet and have been waiting for one ever since.

Also really excited to see the purple iMac in person.
Score: 4 Votes (Like | Disagree)

Popular Stories

Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
apple silicon mac lineup 2024 feature purple m5

Apple's Upcoming Macs Listed in New Report

Thursday July 3, 2025 9:09 am PDT by
AppleInsider's Marko Zivkovic today shared a list of alleged identifiers for future Mac models, which should roll out over the next year or so. The report does not reveal anything too surprising, but it does serve as further evidence that Apple is seemingly working on new models of every Mac, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. Apple is...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...