The first reviews of the iPhone 12 in Apple's newly-introduced Purple color option for the spring have now been shared by various media outlets and YouTubers, and the overall consensus is that the new color is more of a lavender shade than purple.
The Verge's Dieter Bohn described the new color as "more like a lilac," but still said that it was unmistakable:
It's a lightish shade of purple. One might be tempted to call it lavender, but to me it's a bit more like a lilac or maybe a wisteria. It lacks the redness you'd expect in a mauve or the blue tones you'd see in a violet. There are many shades of purple, but this one is what Apple went with and I like it. It's unmistakable even at a distance, whereas the light green iPhone 12 models could be mistaken for off-white in certain light. I am also glad it doesn't have a fancy name. It's just "purple."
Mashable's Brenda Stoylar said that the new color is "very pretty," and similarly noted that it is "more of a periwinkle or a lavender" than purple.
Apple continues to sell the iPhone 12 and iPhone 12 mini in existing colors, including Black, White, Blue, Green, and (PRODUCT)RED. Pricing starts at $699 for the iPhone 12 mini and $799 for the iPhone 12 in the United States.
The iPhone 12 and iPhone 12 mini will be available in the new purple color starting April 30, with pre-orders starting this Friday. iPhone 12 and iPhone 12 mini in the new purple color will ship with iOS 14.5, according to Apple.
Apple is also releasing a new MagSafe Leather Case and Leather Sleeve in Deep Violet, a Silicone Case in Capri Blue, Pistachio, Cantaloupe, or Amethyst, and a Leather Wallet in Arizona, which are all available to order now.