When Apple announced the new iPhone 13 series, it also introduced several new camera features, including Photographic Styles for photos and Cinematic mode for shooting video. In this article, we take a look at what Photographic Styles are and how to use them.

camera
Photographic Styles consist of a series of subtle filter-like adjustments that you can enable before you've taken any photos, allowing you to bring a stylistic effect to your shots beforehand that won't affect the skin tone of your subjects. These styles come in four presets: Vibrant, Rich Contrast, Warm, and Cool.

Vibrant captures the shot in bright, vivid, yet natural-looking colors, while Rich Contrast adds a more dramatic look that makes shadows darker and increases color and contrast. Warm adds a summery golden undertone to subjects, and cool uses blue undertones to achieve its signature cool look.

These styles work more intelligently than filters, since they capture certain elements of the photo as it's taken, rather than applying changes in post-processing. In addition, Tone and Warmth are customizable for each style, so you can get the exact look that you want, and keep it that way throughout your photo shoot. Photographic Styles can be used with the front-facing camera, too, so you can style up your selfies. Bear in mind though that a style can't be removed from a photo once it's shot.

Here's how to use Photographic Styles on all models of ‌iPhone‌ 13.

  1. Launch the Camera app on your ‌iPhone‌ 13.
  2. If you've not used Photographic Styles before, or you previously chose the Standard mode, swipe the horizontal menu below the viewfinder so that Photo mode is selected, then swipe up from the bottom of the viewfinder and tap the Photographic Styles icon (it looks like three cards lined up in a row).
    camera

  3. Swipe through the four presets (in addition to the Standard option) and you can preview each one applied to the scene currently in the viewfinder.
  4. Use the optional Tone and Warmth sliders below the viewfinder to adjust the look to your preferences.
    camera

  5. When you're ready, hit the Shutter button.
  6. Now that your style is active, you'll see the Photographic Style icon appear in the top-right corner of the Camera interface. Tap it to change the style at any time.

By default, the Photographic Style you select will remain active the next time you launch the Camera app until you select another one or return to the Standard style. You can also change which Photographic Style is active using the Settings app.

photography styles setting
In Settings, tap Camera, then under "Photo Capture" select Photographic Styles.

Taken a shot with your favorite Photographic Style? Why not share it in the comments below.

Related Forums: iOS 15, iPhone

Top Rated Comments

LiE_ Avatar
55 months ago
Mine is Rich Cool
Tone - 35 Warmth - 50

Gets ride of those sickly yellow greens while adding some punch.

Macro mode is also cool (taken using the above style)

Score: 12 Votes (Like | Disagree)
darthbane2k Avatar
55 months ago
Remind me again why this mode isn't available to the iPhone 12 series?
Score: 4 Votes (Like | Disagree)
cmaier Avatar
55 months ago
This is the “make my photos look artificial and too vibrant, like samsung phones” option.
Score: 2 Votes (Like | Disagree)
turbo79 Avatar
55 months ago

Remind me again why this mode isn't available to the iPhone 12 series?
Because then you'd have no reason to upgrade to an iPhone 13.

The cynic in me would be surprised if Photographic Styles relied on hardware changes, or an A15 chip.
Score: 2 Votes (Like | Disagree)
severe Avatar
55 months ago
This feature is destructive though, yea? As opposed to a filter that can be replaced or removed?

I‘m afraid of commitment.
Score: 2 Votes (Like | Disagree)
davidako Avatar
55 months ago

This feature is destructive though, yea? As opposed to a filter that can be replaced or removed?

I‘m afraid of commitment.
Yeah but filters applied later can never make use of the full computational pipeline. So NOT using styles is also destructive.
Score: 2 Votes (Like | Disagree)

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
iPhone 14 Pro Dynamic Island

iPhone 18 Pro Leak Adds New Evidence for Under-Display Face ID

Monday December 8, 2025 4:54 am PST by
Apple is actively testing under-screen Face ID for next year's iPhone 18 Pro models using a special "spliced micro-transparent glass" window built into the display, claims a Chinese leaker. According to "Smart Pikachu," a Weibo account that has previously shared accurate supply-chain details on Chinese Android hardware, Apple is testing the special glass as a way to let the TrueDepth...
iOS 26

Apple Seeds Second iOS 26.2 Release Candidate to Developers and Public Beta Testers

Monday December 8, 2025 10:18 am PST by
Apple today seeded the second release candidate version of iOS 26.2 to developers and public beta testers, with the software coming one week after Apple seeded the first RC. The release candidate represents the final version iOS 26.2 that will be provided to the public if no further bugs are found. Registered developers and public beta testers can download the betas from the Settings app on...
Foldable iPhone 2023 Feature 1

Apple to Make More Foldable iPhones Than Expected

Tuesday December 9, 2025 9:59 am PST by
Apple has ordered 22 million OLED panels from Samsung Display for the first foldable iPhone, signaling a significantly larger production target than the display industry had previously anticipated, ET News reports. In the now-seemingly deleted report, ET News claimed that Samsung plans to mass-produce 11 million inward-folding OLED displays for Apple next year, as well as 11 million...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Johny Srouji

Apple's Chipmaking Chief Johny Srouji Responds to Report About Him Potentially Leaving

Monday December 8, 2025 9:23 am PST by
Apple's chipmaking chief Johny Srouji has reportedly indicated that he plans to continue working for the company for the foreseeable future. "I love my team, and I love my job at Apple, and I don't plan on leaving anytime soon," said Srouji, in a memo obtained by Bloomberg's Mark Gurman. Here is Srouji's full memo, as shared by Bloomberg:I know you've been reading all kind of rumors and...
Johny Srouji

Apple Chip Chief Johny Srouji Could Be Next to Go as Exodus Continues

Sunday December 7, 2025 10:41 am PST by
Apple's senior vice president of hardware technologies Johny Srouji could be the next leading executive to leave the company amid an alarming exodus of leading employees, Bloomberg's Mark Gurman reports. Srouji apparently recently told CEO Tim Cook that he is "seriously considering leaving" in the near future. He intends to join another company if he departs. Srouji leads Apple's chip design ...
google pixel 10

Switching Between iPhone and Android Will Get Easier With New Apple and Google Collaboration

Monday December 8, 2025 11:10 am PST by
Apple and Google are teaming up to make it easier for users to switch between iPhone and Android smartphones, according to 9to5Google. There is a new Android Canary build available today that simplifies data transfer between two smartphones, and Apple is going to implement the functionality in an upcoming iOS 26 beta. Apple already has a Move to iOS app for transferring data from an Android...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
Apple Fitness Plus expansion hero

Apple Fitness+ Coming to 28 New Regions With Digital Voice Dubbing

Monday December 8, 2025 6:19 am PST by
Apple today announced that Fitness+ is expanding to 28 new markets on December 15 in the service's largest international rollout since launch, accompanied by new language dubbing and a K-Pop music genre. Apple Fitness+ will become available in Chile, Hong Kong, India, the Netherlands, Singapore, Taiwan, and additional regions on December 15, with Japan scheduled to follow early next year....