When Apple announced the new iPhone 13 series, it also introduced several new camera features, including Photographic Styles for photos and Cinematic mode for shooting video. In this article, we take a look at what Photographic Styles are and how to use them.

camera
Photographic Styles consist of a series of subtle filter-like adjustments that you can enable before you've taken any photos, allowing you to bring a stylistic effect to your shots beforehand that won't affect the skin tone of your subjects. These styles come in four presets: Vibrant, Rich Contrast, Warm, and Cool.

Vibrant captures the shot in bright, vivid, yet natural-looking colors, while Rich Contrast adds a more dramatic look that makes shadows darker and increases color and contrast. Warm adds a summery golden undertone to subjects, and cool uses blue undertones to achieve its signature cool look.

These styles work more intelligently than filters, since they capture certain elements of the photo as it's taken, rather than applying changes in post-processing. In addition, Tone and Warmth are customizable for each style, so you can get the exact look that you want, and keep it that way throughout your photo shoot. Photographic Styles can be used with the front-facing camera, too, so you can style up your selfies. Bear in mind though that a style can't be removed from a photo once it's shot.

Here's how to use Photographic Styles on all models of ‌iPhone‌ 13.

  1. Launch the Camera app on your ‌iPhone‌ 13.
  2. If you've not used Photographic Styles before, or you previously chose the Standard mode, swipe the horizontal menu below the viewfinder so that Photo mode is selected, then swipe up from the bottom of the viewfinder and tap the Photographic Styles icon (it looks like three cards lined up in a row).
    camera

  3. Swipe through the four presets (in addition to the Standard option) and you can preview each one applied to the scene currently in the viewfinder.
  4. Use the optional Tone and Warmth sliders below the viewfinder to adjust the look to your preferences.
    camera

  5. When you're ready, hit the Shutter button.
  6. Now that your style is active, you'll see the Photographic Style icon appear in the top-right corner of the Camera interface. Tap it to change the style at any time.

By default, the Photographic Style you select will remain active the next time you launch the Camera app until you select another one or return to the Standard style. You can also change which Photographic Style is active using the Settings app.

photography styles setting
In Settings, tap Camera, then under "Photo Capture" select Photographic Styles.

Taken a shot with your favorite Photographic Style? Why not share it in the comments below.

Related Forums: iOS 15, iPhone

Top Rated Comments

LiE_ Avatar
55 months ago
Mine is Rich Cool
Tone - 35 Warmth - 50

Gets ride of those sickly yellow greens while adding some punch.

Macro mode is also cool (taken using the above style)

Score: 12 Votes (Like | Disagree)
darthbane2k Avatar
55 months ago
Remind me again why this mode isn't available to the iPhone 12 series?
Score: 4 Votes (Like | Disagree)
cmaier Avatar
55 months ago
This is the “make my photos look artificial and too vibrant, like samsung phones” option.
Score: 2 Votes (Like | Disagree)
turbo79 Avatar
55 months ago

Remind me again why this mode isn't available to the iPhone 12 series?
Because then you'd have no reason to upgrade to an iPhone 13.

The cynic in me would be surprised if Photographic Styles relied on hardware changes, or an A15 chip.
Score: 2 Votes (Like | Disagree)
severe Avatar
55 months ago
This feature is destructive though, yea? As opposed to a filter that can be replaced or removed?

I‘m afraid of commitment.
Score: 2 Votes (Like | Disagree)
davidako Avatar
55 months ago

This feature is destructive though, yea? As opposed to a filter that can be replaced or removed?

I‘m afraid of commitment.
Yeah but filters applied later can never make use of the full computational pipeline. So NOT using styles is also destructive.
Score: 2 Votes (Like | Disagree)

Popular Stories

iOS 26

iOS 26.2 Coming Soon With These 8 New Features on Your iPhone

Thursday December 11, 2025 8:49 am PST by
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon. Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week. iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
iOS 26

iOS 26.4 and iOS 27 Features Revealed in New Leak

Friday December 12, 2025 10:56 am PST by
Macworld's Filipe Espósito today revealed a handful of features that Apple is allegedly planning for iOS 26.4, iOS 27, and even iOS 28. The report said the features are referenced within the code for a leaked internal build of iOS 26 that is not meant to be seen by the public. However, it appears that Espósito and/or his sources managed to gain access to it, providing us with a sneak peek...
iOS 26

Apple Releases iOS 26.2 With Alarms for Reminders, Lock Screen Changes, Enhanced Safety Alerts and More

Friday December 12, 2025 10:10 am PST by
Apple today released iOS 26.2, the second major update to the iOS 26 operating system that came out in September, iOS 26.2 comes a little over a month after iOS 26.1 launched. ‌iOS 26‌.2 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings >...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods Pro 3

Thursday December 11, 2025 11:28 am PST by
Apple today released new firmware designed for the AirPods Pro 3 and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B30, up from 8B25, while the AirPods Pro 2 firmware is 8B28, up from 8B21. There's no word on what's include in the updated firmware, but the AirPods Pro 2 and AirPods Pro 3 are getting expanded support for Live Translation in the European Union in iOS...
macOS Tahoe 26 Thumb

Apple Releases macOS Tahoe 26.2 With Edge Light

Friday December 12, 2025 10:08 am PST by
Apple today released macOS Tahoe 26.2, the second major update to the macOS Tahoe operating system that came out in September. macOS Tahoe 26.2 comes five weeks after Apple released macOS Tahoe 26.1. Mac users can download the macOS Tahoe update by using the Software Update section of System Settings. macOS Tahoe 26.2 includes Edge Light, a feature that illuminates your face with soft...
AirTag 2 Mock Feature

Apple AirTag 2: Four New Features Found in iOS 26 Code

Thursday December 11, 2025 10:31 am PST by
The AirTag 2 will include a handful of new features that will improve tracking capabilities, according to a new report from Macworld. The site says that it was able to access an internal build of iOS 26, which includes references to multiple unreleased products. Here's what's supposedly coming: An improved pairing process, though no details were provided. AirTag pairing is already...
ipados 26 1 slide over

Apple Releases iPadOS 26.2 With Multitasking Improvements

Friday December 12, 2025 10:09 am PST by
Apple today released iPadOS 26.2, the second major update to the iPadOS 26 operating system released in September. iPadOS 26.2 comes a month after iPadOS 26.1. The new software can be downloaded on eligible iPads over-the-air by going to Settings > General > Software Update. iPadOS 26.2 continues with the multitasking improvements that were added with iPadOS 26.1. You can now drag and...
iphone fold text

'iPhone Fold' Arrival Expected to Cement Book-Style Era for Foldables

Friday December 12, 2025 3:55 am PST by
Foldable smartphone panel shipments are projected to jump 46% year-over-year in 2026, with Apple's entry into the market serving as the main catalyst, according to Counterpoint Research's latest Foldable-Rollable Display Shipment Tracker. "Apple is the key driver as it starts to procure panels for its first foldable iPhone," said Counterpoint's Guillaume Chansin. The research firm expects...