Samsung Widens Gap Over Apple in Worldwide Smartphone Market

The latest numbers from market research firm Strategy Analytics reveal that Samsung increased its lead over Apple as the world's largest smartphone maker, after shipping 81.3 million smartphones in the fourth quarter of the 2015 calendar year. Apple announced earlier this week that it sold a record 74.8 million iPhones during the same three-month period encompassing the busy holiday shopping season.

Galaxy-S6-iPhone-6s
Global smartphone shipments grew 12 percent annually from 1.28 billion in 2014 to a record 1.44 billion in 2015, according to the data. Samsung and Apple contributed 319.7 million and 231.5 million smartphone sales respectively to that worldwide total, while Huawei, Lenovo-Motorola, and Xiaomi rounded off the top five smartphone makers. All other vendors collectively shipped 637.5 million smartphones in 2015.

Samsung led the fourth quarter with 20.1 percent market share, a slight increase over its 19.6 percent market share in the year-ago quarter. Conversely, Apple's fourth quarter market share was 18.5 percent, a slight decline from its 19.6 percent share in the fourth quarter of 2014. Huawei, Lenovo-Motorola and Xiaomi had market shares of 8.1 percent, 5 percent and 4.8 percent respectively.

Strategy-Analytics-Q4-15
In the year-ago quarter, Apple matched Samsung's 74.5 million smartphones shipped on the strength of the iPhone 6 and iPhone 6 Plus, but its South Korean rival has since pulled ahead again. The comparison is largely unbalanced, however, as Samsung sells dozens of different smartphone models worldwide, while Apple currently only sells the iPhone 6s and iPhone 6s Plus, iPhone 6 and iPhone 6 Plus, and iPhone 5s.

Apple expects iPhone sales will likely decline in the March quarter, marking the first year-over-year decline since the smartphone was released over eight years ago. The decline will be realized if Apple sells fewer than 61.2 million iPhones this quarter, ending in late March. iPhone growth in the just-announced first fiscal quarter of 2016 was the slowest since the smartphone's introduction in 2007.

Strategy Analytics has also published smartphone data for the Chinese market, where Apple trails closely behind Xiaomi and Huawei.

Top Rated Comments

LordBeelzebub Avatar
76 months ago
That number will go up even higher this year once Apple removes the headphone jack from the iPhone 7.
Score: 56 Votes (Like | Disagree)
chromite Avatar
76 months ago
Apple is doomed.
C'mon Timmy, you can do better.
Knew removing headphone jack would cause problems.
Bye bye Apple stock.
Apple needs to break off its partnership with Samsung.
Steve Jobs wouldn't have allowed this.
Jony is obsessed with thinness instead of bigger battery.
Beats are crappy headphones.
OLED is better than LCD.
OLED has burn-in problems.
iPhone 5s was the best design.
Antenna bands are ugly.
1GB of ram isn't enough.
16GB base model is stupid.
5400 RPM spinning drive is stupid.
T-Mobile is disrupting the industry.

Have I forgotten anything?
Score: 39 Votes (Like | Disagree)
JonneyGee Avatar
76 months ago
Since most of Samsung's sales are cheap low-end models, I don't think Apple is too threatened.
Score: 33 Votes (Like | Disagree)
garirry Avatar
76 months ago
See how much money can Control+C/Control+V make? Amazing.
Score: 32 Votes (Like | Disagree)
8692574 Avatar
76 months ago
Apple is doomed.
C'mon Timmy, you can do better.
Knew removing headphone jack would cause problems.
Bye bye Apple stock.
Apple needs to break off its partnership with Samsung.
Steve Jobs wouldn't have allowed this.
Jony is obsessed with thinness instead of bigger battery.
Beats are crappy headphones.
OLED is better than LCD.
OLED has burn-in problems.
iPhone 5s was the best design.
Antenna bands are ugly.
1GB of ram isn't enough.
16GB base model is stupid.
5400 RPM spinning drive is stupid.

Have I forgotten anything?
This kind of post is = or even more annoying than the one that it is supposed to "stop / represent"......
Score: 31 Votes (Like | Disagree)
DisNerd Avatar
76 months ago
Let's see a comparison in revenue instead of units sold...
Score: 28 Votes (Like | Disagree)

Related Stories

Mac Notebook Upgrade Program

Apple Introduces New MacBook Upgrade Program for Business Partners

Monday November 29, 2021 7:38 am PST by
In association with CIT as the financing partner, Apple has launched a new Mac Upgrade Program for small businesses and Apple business partners that allow companies to easily distribute and upgrade their fleets of MacBooks at an affordable price to all of their workers. As outlined on CIT's website, shared by Max Weinbach, Apple Business Partners can distribute the 13-inch MacBook Pro,...
General cyber monday 20 sale feature

Best Cyber Monday Deals for AirPods, Apple Pencil, iMac, More

Monday November 29, 2021 4:19 am PST by
With Black Friday over, Cyber Monday 2021 is now in full swing and you can find many of the same sales as last week on Apple products like AirPods, Apple Pencil, and iPad Pro. In this article we're focusing on the best Cyber Monday discounts on Apple products like these and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we...
2017 apple tv

Cyber Monday: Original Apple TV 4K Drops to $99.99 for Amazon Prime Members

Monday November 29, 2021 12:01 pm PST by
We've been tracking Apple product and accessory deals for Cyber Monday 2021 today, and now Woot is offering a solid discount on the previous generation 32GB Apple TV 4K. You can get this device in new condition for just $99.99 if you're an Amazon Prime member. Note that this sale will last for one day only. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iphone holiday

Best Black Friday iPhone Deals Still Available

Friday November 26, 2021 4:58 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2021 sales have now carried over into Cyber Monday as well. Right now we're tracking notable offers on the iPhone 13 and iPhone 13 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like iPhone SE. Note: MacRumors is an affiliate...
General cyber monday 20 sale feature 2

Best Cyber Monday Apple Accessory Deals Available Today

Monday November 29, 2021 6:41 am PST by
We started sharing deals on Apple products for Cyber Monday 2021 earlier today, and now we're tracking deals and bargains available from all of the best Apple accessory companies. Similar to Black Friday, you can expect Cyber Monday savings from Twelve South, Nomad, Belkin, Casetify, and many more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and...
iPhone SE Cosmopolitan Clean

New iPhone SE Reportedly on Track for Release in First Quarter of 2022

Tuesday November 30, 2021 8:08 am PST by
Apple plans to release a third-generation iPhone SE in the first quarter of 2022, according to Taiwanese research firm TrendForce. If this timeframe proves to be accurate, we can expect the device to be released by the end of March. As previously rumored, TrendForce said the new iPhone SE will remain a mid-range smartphone with added support for 5G:In terms of product development, Apple is...