iPad's Share of Tablet Market Hits 68% in 2Q 2012
On the heels of Apple's earnings release yesterday in which the company announced a record 17 million iPads sold during the second calendar quarter of 2012, research firm Strategy Analytics has published its estimates of the total global tablet market for the quarter. According to the report, Apple captured 68.3% of the market, up from 62% in the year-ago quarter and the company's highest share in nearly two years.
Apple shipped a robust 17.0 million iPads worldwide and maintained its strong market leadership with 68 percent share during the second quarter of 2012. Apple continued to shrug off the much-hyped threat from Android and the iPad’s global tablet share is at its highest level since Q3 2010. [...]
Despite high expectations for companies like Amazon, Samsung, Acer and Asus, the Android community has yet to make a serious dent in Apple’s dominance of the tablet market. Unspectacular hardware designs, limited uptake of cellular models and a modest number of tablet-optimized services have been among some of the main reasons for Android’s mixed performance so far.
Google's Android platform actually kept pace with the overall market's 66.8% growth, enabling it to hold steady with 29.3% of the market. Apple's 83% growth instead came at the expense of smaller players such as Microsoft, which saw its share of the market fall from 4% to 1.2% as the company has yet to roll it out its major tablet effort with Windows 8.
Apple's continued strength in the tablet market comes even though a number of observers have predicted an erosion of its dominant position amid increasing numbers of low-cost Android tablets. But with Apple riding high on the launch of the new third-generation iPad just prior to the start of the second quarter, Apple is improving its position in the market. With rumors of an "iPad mini" coming later this year, Apple could further solidify its leadership position by competing more closely on price with some of the recent high-profile Android entrants such as Amazon's Kindle Fire and Google's just-introduced Nexus 7.
Popular Stories
Following over three months of beta testing, iOS 18 was finally widely released to the public on Monday, September 16. The update is available in the Settings app under General → Software Update on the iPhone XS and newer. Below, we have highlighted eight key new features included in iOS 18, and Apple shared a complete list of new features and changes last week. Note that Apple...
It's that time of year again. Apple is about to release iOS 18, which promises to bring a range of new features and improvements to iPhones worldwide. It's Apple's biggest software update of the year, and the company is expected to release it sometime today – Monday, September 16. Based on past releases, the update is likely to drop at around 10:00 a.m. Pacific Time/1:00 p.m. Eastern...
Apple has seemingly leaked the rumored next-generation Mac mini with five USB-C ports, according to a code change within Apple software that was discovered today by MacRumors contributor Aaron Perris. The code refers to an unreleased Mac mini model with an Apple silicon chip and five ports, which lines up with a previous report from Bloomberg's Mark Gurman that said the next Mac mini will be ...
Apple will likely hold another event in October this year to announce new Macs and iPads. If so, it would be the fourth time in the last five years that Apple has held an event in October. Last year, Apple held a virtual event on Monday, October 30 to announce new MacBook Pro and iMac models with the M3 series of chips. In his Power On newsletter today, Bloomberg's Mark Gurman reiterated...
Apple analyst Ming-Chi Kuo today said demand for the iPhone 16 Pro and iPhone 16 Pro Max has been "lower than expected" since the devices became available to pre-order in the U.S. and dozens of other countries on Friday. Kuo said his data is based on a "supply chain survey" and shipping estimates listed on Apple's online store. Kuo estimated that sales of all four iPhone 16 models reached...
Apple stopped signing the iPadOS 18 update for the M4 iPad Pro models, which means the new software is no longer available to be downloaded and installed at the current time. The update appears to have been pulled following complaints from some iPad Pro owners, who found that the update bricked their devices. There are reports on Reddit from iPad Pro users who had an interruption in the...
