Apple Details Ways Advertisers Can Measure the Impact of Ads Without Tracking Users Ahead of iOS 14.5 Launch

Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, Apple will be requiring apps to receive a user's permission to track their activity for targeted advertising purposes, as part of a privacy measure known as App Tracking Transparency.

nba tracking prompt duo
To help advertisers adjust to this change, Apple today shared a new version of its "A Day in the Life of your Data" document with details on two privacy-preserving ad measurement technologies that advertisers can use to measure the impact of their ad campaigns without tracking users, including SKAdNetwork and Private Click Measurement.

Apple says SKAdNetwork lets advertisers know how many times an app was installed after ads for it were seen, without any user or device data being shared. Likewise, Private Click Measurement allows advertisers to measure the impact of ads that lead users to a website while minimizing data collection using on-device processing. Apps can use Private Click Measurement starting with iOS 14.5 and iPadOS 14.5.

"A Day in the Life of your Data" has also been updated with new information that details how advertisers bid in an auction to show their ad on a user's device, and how advertisers use ad attribution to optimize their ad campaigns.

Apple reiterated that iOS 14.5, iPadOS 14.5, and tvOS 14.5 will be released in early spring, but no specific timeframe was outlined. In a recent interview, Apple CEO Tim Cook said the updates will be released in "just a few weeks."

Related Roundups: iOS 14, iPadOS 14

Top Rated Comments

Goldfrapp Avatar
1 week ago
A little off topic:

"Ask App not to Track" wording really irks me because when you "ask" something, it implies that the other party has a choice to either obey or disobey your request.

We don't want that.




DISALLOW or DENY is what it should say instead. Plain and simple. No ambiguities.
Score: 16 Votes (Like | Disagree)
jonnyb098 Avatar
1 week ago
So either 14.5 drops today.... but for sure next week.
Score: 5 Votes (Like | Disagree)
AnTaR3s Avatar
1 week ago

Off topic:

"Ask App not to Track" wording irks me so much.

Really should be "DENY!!!!!!!"
I am sure they had endless discussion about the wording and deliberately chose this weird phrase.
Score: 5 Votes (Like | Disagree)
gene731 Avatar
1 week ago

Why is Apple not asking for permission for personalized ads and every other app has to? Also, Why is siri learning from us Saving data without asking? Apple wants to check on all developers but who checks on Apple selling our data?
Shouldn’t you be in the Samsung fan boynpage?
Score: 3 Votes (Like | Disagree)
dugbug Avatar
1 week ago

So Apple's does plan to take over FBook's role. Of course they have the "magic privacy wand" to wave over their ROI black box to keep the brand halo shiny. Guess its better than FBook, but really sort-of Google-like. Tim is really effective. Personally I hope he's planning a move into politics next.
what?
Score: 2 Votes (Like | Disagree)
WoodpeckerBaby Avatar
1 week ago

Why is Apple not asking for permission for personalized ads and every other app has to? Also, Why is siri learning from us Saving data without asking? Apple wants to check on all developers but who checks on Apple selling our data?
Siri and others all happen on-device. And Apple is not in the business of selling ads or user data.
Score: 2 Votes (Like | Disagree)

Top Stories

siir apple event april 20

Siri Reveals Apple Event Planned for Tuesday, April 20

Tuesday April 13, 2021 12:04 am PDT by
Siri has apparently prematurely revealed that Apple plans to hold an event on Tuesday, April 20, where the company is expected to reveal brand new iPad Pro models and possibly its long-awaited AirTags trackers. Subscribe to the MacRumors YouTube channel for more videos. Upon being asked "When is the next Apple Event," Siri is currently responding with, "The special event is on Tuesday, April...
apple event spring loaded

Apple's 'Spring Loaded' Event Officially Announced for Tuesday, April 20

Tuesday April 13, 2021 9:04 am PDT by
Following an overnight leak by Siri, Apple today officially announced that it will be holding a special "Spring Loaded" event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with all of Apple's 2020 events, the April 2021 event will be a digital-only gathering with no members of the media invited to attend in...
Google maps feaure green

Google Maps App for iOS Finally Updated After Four Months

Monday April 12, 2021 10:03 am PDT by
Following the completed rollout of App Privacy labels for its App Store apps, Google today updated the Google Maps app for the first time in four months. Apple in December began requiring all new app submissions and app updates to include App Privacy labels, detailing the data that is collected by the app so consumers know what they're sharing. Google didn't begin implementing App Privacy ...
pixel watch prosser leak

Google Pixel Watch Allegedly Leaks with Circular Design, Rumored to Launch in October

Monday April 12, 2021 2:49 am PDT by
Renders of Google's first smartwatch, codenamed "Rohan," have been shared by Jon Prosser, showing that Google plans to adopt a circular design for its flagship wearable watch. Prosser shared the renders in an episode of his YouTube show "Front Page Tech," in which he claims they were made based on marketing material he had seen from a source within Google. The renders show that the Pixel...
apple event hashflag

Twitter Hashflag for April 20 Apple Event Goes Live

Tuesday April 13, 2021 2:21 pm PDT by
Following the overnight Siri leak and subsequent announcement that Apple will hold a media event on Tuesday, April 20, a new Twitter hashflag has appeared to help provide visibility for the event on the platform. For the last several recent events, Apple has utilized hashflags, which are little icons next to hashtags on Twitter, as a way to market its events. The company first started the...
macos catalina serial number

Apple Preparing Rollout of New Randomized Product Serial Numbers Ahead of 'Spring Loaded' Event

Wednesday April 14, 2021 2:08 am PDT by
Apple is advising its authorized premium resellers and dealers to prepare for new products with 10 and 12 digital serial numbers, days ahead of when it's expected to reveal a slew of new products. MacRumors previously reported that Apple plans to switch to randomized serial numbers for future products starting in early 2021. The company now seems to be preparing for that roll-out, telling...
iphone12cameras

Kuo: 2022 iPhones to Feature 48-Megapixel Camera, 8K Video, and 6.1 and 6.7" Sizes With No 5.4" Mini Option

Tuesday April 13, 2021 10:45 pm PDT by
The upcoming 2022 iPhone lineup will feature two 6.1-inch devices and two 6.7-inch devices, with no mini-sized 5.4-inch iPhone, well-respected Apple analyst Ming-Chi Kuo said in a note to investors that was seen by MacRumors. Two of the iPhones will be high-end models and two of the iPhones will be lower-end models, similar to the current iPhone 12 lineup. Apple introduced the 5.4-inch...
AppleTV and HomePod Feature

Bloomberg: Apple Working on New Apple TV With Integrated HomePod Speaker and FaceTime Camera

Monday April 12, 2021 3:32 am PDT by
Apple is working on a combined Apple TV with HomePod speaker that has a camera for video calls through a connected television set, according to Bloomberg's Mark Gurman. From the report: The company is working on a product that would combine an Apple TV set-top box with a HomePod speaker and include a camera for video conferencing through a connected TV and other smart-home functions,...
epic iap feature 3

Tim Cook Says App Store Would Become a 'Flea Market' if Third-Party Payment Systems Were Allowed

Monday April 12, 2021 9:41 am PDT by
In a recent interview with the Toronto Star, Apple CEO Tim Cook spoke about a wide variety of topics, ranging from App Tracking Transparency to Apple's ongoing legal battle over App Store policies with Fortnite creator Epic Games. Notably, Cook said that Epic Games' desire for Apple to let developers offer their own payment systems in apps "would make the App Store a flea market":At the...
tim cook toronto star

Tim Cook Says Apple is 'Not Against Digital Advertising' Ahead of iOS 14.5 Launch With App Tracking Transparency

Monday April 12, 2021 8:00 am PDT by
Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, Apple will be requiring apps to receive a user's permission to track their activity for targeted advertising purposes, as part of a privacy measure known as App Tracking Transparency. Ahead of App Tracking Transparency being enforced, Apple CEO Tim Cook has participated in a privacy-focused interview with the Toronto Star, telling the...