P&G Wanted to Skirt App Tracking Transparency Rules With China Data Collection Tech [Updated]

Procter & Gamble Co. was one of the companies that worked with the China Advertising Association to test a new data collection tool designed to get around Apple's App Tracking Transparency rules, reports The Wall Street Journal.

nba tracking prompt green
The state-backed China Advertising Agency developed a new method of tracking users called CAID to replace access to the IDFA or advertising identifier of an iPhone or iPad. Starting with iOS 14.5, Apple will not let apps access the IDFA of a device without express user permission, which will have an impact on cross-app and cross-website tracking used for ad targeting.

CAID has been in testing in China with major companies like Baidu, ByteDance (TikTok), and Tencent, as well as Proctor and Gamble. Apple in mid-March began warning developers not to circumvent App Tracking Transparency rules with methods like CAID. Apple has told developers that attempting to get around the new ad tracking restrictions will result in removal from the App Store.

"The ‌App Store‌ terms and guidelines apply equally to all developers around the world, including Apple," an Apple spokesperson told The Wall Street Journal. "We believe strongly that users should be asked for their permission before being tracked. Apps that are found to disregard the user's choice will be rejected."

As a major worldwide advertiser, P&G has a vested interest in tracking users, and is the biggest Western company involved in the efforts to create an App Tracking Transparency alternative. P&G owns many major brands that include Gillette, Charmin, Pampers, Tide, Bounty, Pantene, Crest, Febreeze, and tons more.

In a statement, P&G told The Wall Street Journal that it is providing input to the China Advertising Agency in an effort to "deliver useful content consumers want in a way that prioritizes data privacy, transparency and consent." Delivering useful content to consumers "means partnering with platforms and publishers--both directly and through our advertising associations across the globe."

P&G maintains its own consumer database that does not rely on Facebook, Google, and other ad platforms. According to The Wall Street Journal, P&G has built a database of 1.5 million customers worldwide using a combination of anonymous consumer IDs and personal information that customers share. P&G largely uses this database in China, where it spends 80 percent of its digital ad buying on targeted ads.

P&G declined to offer additional details on the CAID tool and did not say whether it will use the technology. It is not yet clear how Apple will respond to CAID if some of the biggest companies in the world adopt the ad tracking alternative. When news about the warnings to Chinese developers came out, a Chinese marketing industry veteran said that Apple's actions could "put a stop" to CAID testing.

Other U.S. companies that include Deloitte, PricewaterhouseCoopers, and Nielsen are also working with the China Advertising Agency on CAID.

Update: Proctor & Gamble shared additional information on its discussions with the China Advertising Association. The discussions centered around developing additional ways to reach Chinese consumers with digital ads.

Here are the facts: P&G - along with 30 others - participated in discussions about developing additional ways to reach Chinese consumers with digital ads. Like all our work in this area, our input prioritized data privacy, transparency and consent for consumers - priorities we have long advocated for as the entire industry modernizes the way it reaches consumers with digital advertising. The principles and standards of this effort were also publicly available, clearly stating that the proposed industry effort - called CAID - can be turned on and off by consumers, protect user data, and not be linked to personal information.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

brendu Avatar
4 days ago at 11:52 am
Screw the Chinese Communist Party and any American companies who cater to their demands rather than standing up for peoples freedoms. Double screw the American companies who bow to China but preach equity and ”wokeism” at Americans.
Score: 44 Votes (Like | Disagree)
easy4lif Avatar
4 days ago at 11:55 am
It’s weird how desperate these companies are becoming over tracking users online.
Score: 21 Votes (Like | Disagree)
easy4lif Avatar
4 days ago at 11:59 am
Gonna add on last thing, any company caught violating app transparency rules should be kicked from the App Store for one year. A second offense, 2 years. and if caught a third time...

permanent ban from App Store.
Score: 14 Votes (Like | Disagree)
Apple_Robert Avatar
4 days ago at 12:01 pm
Glad to see P&G got caught.
Score: 14 Votes (Like | Disagree)
dannyyankou Avatar
4 days ago at 11:56 am
Well good thing I switched from Tide to All detergent a long time ago, I think it’s better and cheaper.

Let’s see what other P&G products I can detox myself of
Score: 13 Votes (Like | Disagree)
drlunanerd Avatar
4 days ago at 11:52 am

Shady, hope Apple will stand its ground when developers break the rule.



You might check the article, Bounty is a MARS product.
See screenshot.
Bounty paper towel, not the chocolate bar…
Score: 12 Votes (Like | Disagree)

Top Stories

samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
fake airpods 3

Counterfeit 'AirPods 3' Hit the Market Prior to Official Announcement

Friday April 9, 2021 2:45 am PDT by
Apple is expected to launch the third iteration of AirPods in the third quarter of this year. Rumors and reports suggest the new AirPods will feature an updated design more in line with the AirPods Pro, but lacking in "Pro" features such as active noise cancellation. Despite AirPods 3 not yet being officially announced by Apple, counterfeit products of the unreleased earbuds have already hit ...
iMessage Android featured

Apple's Rationale for Not Bringing iMessage to Android Revealed in Legal Documents

Friday April 9, 2021 2:22 am PDT by
It's no secret that Apple sees iMessage as a big enough selling point to keep the service exclusive to Apple devices, however new court filings submitted by Epic Games in its ongoing lawsuit with the company reveal just how Apple executives have rationalized their decision not to develop a version of iMessage for Android. Apple clearly recognizes the power that iMessage has to keep users...
nba tracking prompt orange

Two-Thirds of iPhone Users Expected to Block Ad Tracking

Friday April 9, 2021 7:19 am PDT by
As many as 68 percent of iPhone users are expected to deny advertisers permission to track them thanks to Apple's App Tracking Transparency feature, in what is beginning to look like a significant blow to the advertising industry (via AdWeek). With the launch of iOS 14.5, apps will have to receive explicit user permission before accessing an iPhone's advertising identifier or IDFA, which is...
iPhone 13 Battery Life Feature

DigiTimes: iPhone 13 Pro Models to Feature 120Hz ProMotion Refresh Rate and 15-20% Less Power Consumption

Friday April 9, 2021 12:52 am PDT by
The two premium "Pro" models of the upcoming iPhone 13 lineup will be equipped with a low-power LTPO display, enabling the iPhones to have a 120Hz refresh rate, according to industry sources cited by Taiwanese publication DigiTimes. According to today's paywalled report, Apple suppliers Samsung and LG Display are in the process of converting parts of their production capacity to produce LTPO ...
ehric

iPhone 12 Mini Missing From Top 5 Best Selling Smartphone List of January 2021

Friday April 9, 2021 4:58 am PDT by
According to market data compiled by Counterpoint Research, Apple's smallest iPhone since the 2016 iPhone SE, the iPhone 12 mini, struggled to obtain a spot in the top five list of best-selling smartphones in January of this year. According to the market data, the iPhone 12 mini came in eighth place for the best-selling smartphone worldwide in the first month of the year. However, the iPhone ...
Top Stories 56 Feature

Top Stories: 'Find My' Expansion, iPhone 13 Pro Mockup, Largest-Ever iMac?

Saturday April 10, 2021 6:00 am PDT by
Apple's AirTags may still be nowhere to be seen nearly two years after signs of them were first discovered, but Apple this week launched its Find My network accessory program that will let third-party devices integrate with the Find My app on Apple's platforms to make it easy to keep track of your items. This week also saw fresh rumors about the upcoming "iPhone 13" and new iMacs, while...
fortnite apple featured

Epic's Case Against Apple in Australia Might Be Over

Friday April 9, 2021 12:21 pm PDT by
Epic Games and Apple are involved in a highly public lawsuit in the United States, but Epic has also sued Apple in other countries, including Australia, in an attempt to boost its chances of getting a favorable ruling. Things aren't quite going Epic's way, however, as the justice overseeing the case today decided that he's going to let the two companies battle it out in the United States. ...
Apple TV Ray Light Teal Film

Apple Wants to Draw Subscribers to Apple TV+ With More Feature Films

Friday April 9, 2021 10:27 am PDT by
Apple is ramping up its efforts to produce feature films, according to a new report from The Information. Apple has a limited number of high profile films already, including "Palmer," "Cherry," and "Greyhound," and sees it as a way to draw more people into Apple TV+. Apple has been telling studio executives that it is aiming to do more than 10 to 12 original movies per year for Apple TV+,...