Eric Slivka
Eric is the Editor-in-Chief of MacRumors and has been writing for the site since 2008.
An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.
Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.
An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.
Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.
Eric Slivka's Articles
'iPhone 6s' Materials Analysis Confirms Stronger, Less Bendable Aluminum Alloy
Back in April, we first heard rumors about Apple planning to use 7000 Series aluminum alloys for the upcoming "iPhone 6s," taking advantage of some of the expertise gained in using the material for the Apple Watch Sport to make for a stronger iPhone body compared to the 6000 Series aluminum used on the iPhone 6 and 6 Plus. That device received significant "Bendgate" attention after some early...
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Apple Music Festival Bringing Pharrell, One Direction, and More to London
Apple today announced its 2015 Apple Music Festival lineup for next month, a free concert series that will bring Pharrell, One Direction, Florence + The Machine, and more to London's Roundhouse. A revamped version of the previous iTunes Festival, the 2015 version will see a scaled-down lineup with ten dates from September 19–28, down from the usual 30 nights extending throughout the month.
Appl...
Apple Shares New Apple Music Ads: 'All the Artists You Love and Are About to Love. All in One Place.'
Apple today released a series of three Apple Music ads focused on how the service helps users discover artists. The first ad is a 60-second spot highlighting a number of artists and sharing Apple's motivation for creating Apple Music, ending with the tagline "All the artists you love and are about to love. All in one place."
Music has never had a bigger place in our lives. To have access...
Apple Releases iTunes 12.2.2 With Apple Music Fixes
Alongside today's releases of OS X 10.10.5 and iOS 8.4.1, Apple has also released iTunes 12.2.2, bringing additional fixes for Apple Music.This update includes the following improvements:
- Click on the Beats 1 banner to see what's currently on, or view a complete broadcast schedule so you never miss a show
- You can now view a list of the artists you're following on Apple Music
- Resolved...
Eddy Cue 'Thrilled With the Numbers' as Apple Music Hits 11 Million Users
In an interview with USA Today, Apple's Eddy Cue reveals that Apple Music currently has 11 million users taking advantage of the initial three-month trial period, with two million of those taking advantage of the family plan that will cost $14.99 per month once the trial ends. A single-user membership will be priced at $9.99 per month.
"We're thrilled with the numbers so far," says Eddy Cue,...
Apple Pay Adds 46 More Banks and Credit Unions in U.S.
Apple has once again updated its list of participating Apple Pay issuers, adding 46 more banks and credit unions to the list of institutions whose customers can set up credit and/or debit cards with the service. The new additions increase the number of banking institutions in the U.S. supporting Apple Pay to over 425, and just last month the service expanded to the United Kingdom, where most of...
iPhone Battery With 1715 mAh Capacity Possibly Destined for 'iPhone 6s' or '6c' Appears
French site Nowhereelse.fr last week shared a photo [Google Translate] of a battery appearing very similar to an iPhone battery and labeled as being from Apple's usual supplier, but the battery's capacity of 1715 mAh leaves questions as to whether the battery is intended for the upcoming "iPhone 6s" or a smaller "iPhone 6c" that has reportedly been delayed or canceled.
The battery's 1715 mAh ...
Apple Expected to Launch New iMacs With Improved Processors and Display Quality This Quarter
Apple's iMac line is set to receive a significant boost this quarter in the form of a refresh including new processors and improved display quality, according to KGI Securities analyst Ming-Chi Kuo. Display improvements are said to arrive in the form of greater color saturation, but Kuo makes no mention of whether Apple is planning to extend Retina display options to the smaller 21.5-inch iMac...
Claimed 'iPhone 6s' Display Assembly Revealed in New Photos
Chinese phone repair company GeekBar has shared a series of three photos today (via Nowhereelse.fr) showing what is claimed to be a display assembly for the upcoming "iPhone 6s".
While the photos do not confirm that the device will be equipped with Force Touch sensing as has been rumored, they do appear slightly different from the corresponding parts for the iPhone 6.
Meanwhile, M.I.C...
IBM to Purchase Up to 200,000 Macs, With 50-75% of Employees Ultimately Switching From Lenovo
A year after teaming up with Apple on an enterprise partnership to push iOS devices and apps for business users, IBM is moving forward with plans to rapidly move its own employees onto Apple's platforms, MacRumors has learned.
While IBM announced in an internal memo several months ago that it was planning to purchase up to 50,000 MacBooks for employees by the end of 2015, chief information...
Best Buy to Begin Selling Apple Watch on August 7
Best Buy today announced it will begin selling the Apple Watch in some its U.S. retail stores and online on August 7, marking a substantial expansion of retail availability for the device. Starting with 100 stores and expanding to 300 over the next few months, he company will offer 16 models from the aluminum Apple Watch Sport and stainless steel Apple Watch collections, as well as nearly 50...
Apple Launches 'Why There's Nothing Quite Like iPhone' Web Campaign
Building on a series of recent ads centered around the "If it's not an iPhone, it's not an iPhone" tagline, Apple today rolled out a new web campaign for the iPhone under the theme of "Why there’s nothing quite like iPhone."
The new campaign is highlighted on Apple's main home page as well as its iPhone pages, and it includes a scrolling feature page drawing attention to a number of aspects of ...
Apple Debuts New 'Amazing Apps' iPhone Ad
Ten days after releasing its first two iPhone ads using the new tagline of "If it's not an iPhone, it's not an iPhone," Apple today debuted a third ad in the series. The new ad, entitled "Amazing Apps" focuses on the array of apps available in the App Store.
This is an iPhone. And it comes with something amazing: an App Store with over one and half million of the best apps available. That's...
Apple Predicted to Launch Apple Watch Sport in Yellow & Rose Gold, New iMacs & iPad Mini Later This Year
In a new research note outlining his predictions for Apple's recently completed financial quarter and beyond, KGI Securities analyst Ming-Chi Kuo shares his thinking about some of Apple's upcoming product plans that will provide sales momentum in the latter portion of the year.
- Apple Watch: Kuo remains conservative about the Apple Watch, pegging Apple's second quarter shipments at roughly...
Angela Ahrendts Promises Details on Apple's 'Back to School' Situation Next Week
As we noted earlier this week, Apple has yet to launch its annual "Back to School" promotion that in recent years has launched in early July and offered educational customers free $50-$100 Apple Store or iTunes/App Store gift cards with the purchase of a Mac or iOS device, in addition to the usual educational discount available on some products.
With the usual timeframe having come and gone...
TiVo Adds AirPlay Support to Allow Streaming to Apple TV Via iOS Devices
TiVo today is announcing an update to its iOS app that adds AirPlay support to allow users to stream content to the Apple TV. The feature builds on previous support for streaming content to an iOS device from a TiVo box, and the TiVo app now makes it easy to watch content recorded on a TiVo box on any TV in the house with an Apple TV connected.TiVo Inc., a global leader in next-generation...
Apple Releases Supplemental Update for OS X El Capitan Beta to Address App Crashes
Apple today released an OS X El Capitan Beta Supplemental Update, with the release notes indicating it "fixes an issue that may cause some 32-bit apps to quit unexpectedly."
The update is appearing for users on both the third developer beta, which was seeded on Wednesday, and the public beta released yesterday.
With the start of public beta testing, a wider audience now has access to OS X ...
Apple Launches Public Betas of iOS 9 and OS X El Capitan
Just a day after releasing a new set of developer builds for iOS 9 and OS X El Capitan, Apple today launched its public beta program for both upcoming operating systems. Apple had announced at WWDC last month that it would launch the public betas in July, and a new support document published yesterday regarding changes to two-factor authentication hinted a launch was imminent.
iOS and Mac...
Fleksy Keyboard Goes Permanently Free, Adds Improved GIF and Sticker Browsing
Third-party keyboard developer Fleksy today announced its popular keyboard app on iOS and Android will be going free on a permanent basis, increasing the potential customer base for full basic keyboard functionality while continuing to offer additional premium content such as themes and extension slots for in-app purchase. Fleksy has generally sold for $0.99 in the App Store, although it has...
iPods in Unreleased Colors Spotted in iTunes 12.2
Following the release of iTunes 12.2 with Apple Music support yesterday, one MacRumors user has discovered graphics depicting iPods in colors not currently offered by Apple. The composite image of an iPod touch, nano, and shuffle is shown when setting up or restoring an iPod in iTunes.
The new colors include a darker blue for the iPod touch, a new gold or beige color for the iPod nano, and a ...
