Apple Ends Launch Day Online Pre-Orders and In-Store Reservations for iPhone 6s and 6s Plus

With four days to go until the launch of the iPhone 6s and 6s Plus, Apple is no longer offering launch-day delivery of any iPhone 6s or 6s Plus models ordered online and is no longer allowing customers to make reservations for in-store purchases, including through Apple's new iPhone Upgrade Program, on Friday.

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While shipping estimates for iPhones 6s Plus models in particular quickly slipped to 2-3 weeks or longer following the start of pre-orders on September 12, many iPhone 6s models remained available for launch day delivery until today.

Customers looking to place online pre-orders for iPhone 6s models that had until recently remained available for launch day are now being quoted 1-2 week shipping with delivery in the range of September 29 through October 6 or later.

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Apple's in-store reservation system has been shut down entirely for the remainder of this week and will reopen at 8:00 AM on Saturday, September 26 to allow customers to reserve from each store's daily shipments of iPhones. Apple does still invite customers without reservations on Friday to attempt to purchase an iPhone, but unreserved supplies will likely be tight and lines long.

Top Rated Comments

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66 months ago

I don't get why you guys are so in love with preordering. Every year I've managed to get an iPhone on release day from a non-Apple dealer. I'd much rather stop by 2-3 stores and find my iPhone rather than wait 3 weeks. Just don't go to the cellphone carriers or Apple and you'll be fine.

You'd rather visit multiple stores than have it delivered directly to your door on launch day?
Score: 14 Votes (Like | Disagree)
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66 months ago

How does one "pre-order" something after it's been released? At that point it's just ordering.

Hmm, that's a good question; I'm glad you asked it about my totally sincere, non-joking post. ;)
Score: 7 Votes (Like | Disagree)
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66 months ago
There go my hopes of pre-ordering an iPhone post-release.
Score: 6 Votes (Like | Disagree)
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66 months ago
Ahh yes marketing... gotta love it.

Best way to have huge pre-order sales from week 1 and long lines at the stores for those who didn't
Score: 4 Votes (Like | Disagree)
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66 months ago

I don't get why you guys are so in love with preordering. Every year I've managed to get an iPhone on release day from a non-Apple dealer. I'd much rather stop by 2-3 stores and find my iPhone rather than wait 3 weeks. Just don't go to the cellphone carriers or Apple and you'll be fine.

By pre-ordering from Apple you get the phone delivered directly to your home on the day it becomes available in stores. Why on earth would you want to go to some crappy reseller to buy an iPhone?
Score: 2 Votes (Like | Disagree)
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66 months ago

You'd rather visit multiple stores than have it delivered directly to your door on launch day?

Most cell phone stores have enough on launch day to accommodate all customers that show up at a decent time. The Verizon store that my wife has worked at for the past four years have been able to sell to customers throughout the weekend.
Score: 1 Votes (Like | Disagree)

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