Apple Reportedly Plans to Unveil at Least Five New Products Next Week

In his Power On newsletter today, Bloomberg's Mark Gurman said Apple will have a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4. In total, he expects Apple to introduce "at least five products."

Apple Announces Special Event in New York Feature 1
A week ago, Apple invited selected journalists and content creators to an "Apple Experience" in New York, London, and Shanghai on Wednesday, March 4 at 9 a.m. Eastern Time. At these in-person gatherings, the expectation is that attendees will receive hands-on time with the new products that Apple announces next week.

Given this launch is described as an "Apple Experience," it appears there will not be a traditional Apple Event live stream. Instead, the new products are expected to be unveiled in a series of press releases on the Apple Newsroom website.

A new lower-cost MacBook will "very likely" be one of the new products introduced next week, according to Gurman. Rumored features include a 12.9-inch display, a version of the iPhone 16 Pro's A18 Pro chip, and a variety of fun color options.

Gurman expects the iPhone 17e to debut by the first week of March. The device is expected to have four key upgrades over the iPhone 16e, including an A19 chip, MagSafe, Apple's C1X modem for faster 5G, and Apple's N1 chip for Wi-Fi 7.

Other potential products coming next week include an iPad Air with the M4 chip, an iPad 12 with the A18 chip, a MacBook Air with the M5 chip, and MacBook Pro models with M5 Pro and M5 Max chips. Two new Studio Displays are reportedly in the works too, but Gurman said it might be "overkill" for those to arrive next week.

In any case, it sounds like Apple's next products are just days away. This launch comes after Apple released a second-generation AirTag last month.

MacRumors x Bloomberg Banner Cool

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Top Rated Comments

1 hour ago at 10:00 am

At these in-person gatherings, the expectation is that attendees will receive hands-on time with the new products that Apple announces next week.
Do you mean the week after next?
Score: 3 Votes (Like | Disagree)
Benz63amg Avatar
1 hour ago at 10:02 am
No new Apple TV?
Score: 3 Votes (Like | Disagree)
1 hour ago at 10:06 am
Apple has a backlog of new products coming, if you believe the rumors it's almost 20 things in the works. They are advertising this as an "experience", so it seems like introducing a couple laptops, iPhone, and iPad wouldn't really cross that threshold. To me, it sound more like they want to get people onboard with "The Apple Experience", and considering how they are planning a push into the home with some new products that should be part of any Apple experience.

So, I'm going to predict that they push a bit farther into the rumored products and show what an integrated home life with Apple would be like. Get up in the morning and the new Apple home base chats with you about your schedule, the weather, reminders, etc. Then, drive to work with CarPlay, work on your laptop and iPad, a gym visit with AirPods and Apple Watch, go home to dinner with the family and a movie with AppleTV (or the Vision if you're a wealthy loner), and off to bed with your Apple Watch monitoring your sleep. All assisted by Siri seamlessly through all your products, as an actually useful assistant.

Apple has all these pieces, but it's not clear it has the vision to put it all together as a cohesive whole, or demonstrate it so completely. A lot of us have cobbled together something akin to this, but Apple in theory has the capability to put together the whole package, and this would be a way to demonstrate that (including showing new products that are coming like the rumored doorbell). That's what "The Apple Experience" really should be...if it's just a few product announcements that they could have done with a press release and demos at the Apple Store it will be a bit disappointing.
Score: 3 Votes (Like | Disagree)
55 minutes ago at 10:21 am

Do you mean the week after next?
apparent in 'merica some of the start the week on a sunday for some unknown reason. (related note, MM-DD-YYYY is a mental way of writing a date, instead of magnitude order )
Score: 3 Votes (Like | Disagree)
sniffies Avatar
1 hour ago at 09:49 am
Five new emojis?
Score: 3 Votes (Like | Disagree)
55 minutes ago at 10:20 am

Apple has a backlog of new products coming, if you believe the rumors it's almost 20 things in the works. They are advertising this as an "experience", so it seems like introducing a couple laptops, iPhone, and iPad wouldn't really cross that threshold. To me, it sound more like they want to get people onboard with "The Apple Experience", and considering how they are planning a push into the home with some new products that should be part of any Apple experience.

So, I'm going to predict that they push a bit farther into the rumored products and show what an integrated home life with Apple would be like. Get up in the morning and the new Apple home base chats with you about your schedule, the weather, reminders, etc. Then, drive to work with CarPlay, work on your laptop and iPad, a gym visit with AirPods and Apple Watch, go home to dinner with the family and a movie with AppleTV (or the Vision if you're a wealthy loner), and off to bed with your Apple Watch monitoring your sleep. All assisted by Siri seamlessly through all your products, as an actually useful assistant.

Apple has all these pieces, but it's not clear it has the vision to put it all together as a cohesive whole, or demonstrate it so completely. A lot of us have cobbled together something akin to this, but Apple in theory has the capability to put together the whole package, and this would be a way to demonstrate that (including showing new products that are coming like the rumored doorbell). That's what "The Apple Experience" really should be...if it's just a few product announcements that they could have done with a press release and demos at the Apple Store it will be a bit disappointing.
Yawn. Apple has been advertising this sort of Apple lifestyle for years now. I don't care what Apple promises. So much of the actual "Apple Experience" is clunky and mediocre these days. Why on earth would anyone want a home hub to chat about schedule and reminders when you can just open your iPhone or Mac or iPad and take a look? What's the point? And Siri? It's total garbage. Without MAJOR improvements, who cares?

The reality is, Apple products and services have gotten very stale. Sure, they're still very good, but there's nothing interesting coming out of Cupertino. They're playing catch-up at best when it comes to the "smart home" and I don't expect to see anything revolutionary from them in this area, or any other area really.
Score: 2 Votes (Like | Disagree)