Everything Apple Plans to Debut Today, According to Bloomberg - MacRumors
Skip to Content

Everything Apple Plans to Debut Today, According to Bloomberg

Apple's "Awe dropping" fall event is scheduled for Tuesday, September 9, and Bloomberg's Mark Gurman has summarized his expectations for what the company will reveal.

apple event september 2025 interactive logo
Aside from a couple of new details and the inclusion of some more recent leaks from other sources, much of the following is a recap of Gurman's reports over the last several months:

  • iPhone 17
    • Larger 6.3-inch display with ProMotion
    • A19 chip
  • iPhone 17 Air
    • 5.5mm thick
    • A19 chip
    • Single camera
    • Reduced battery life
    • 6.6-inch display with ProMotion
    • eSIM replacing physical SIM
    • Apple C1 modem
    • Sky blue color
  • iPhone 17 Pro Models
    • New rear runway-style camera bump
    • 48MP telephoto lens (up from 12MP)
    • New variable aperture system
    • Simultaneous front-and-back video capture
    • New two-thirds rear cutout for wireless charging
    • A19 Pro chip
    • Increased battery life
    • Aluminum frame
    • New orange color
  • Apple Watch Ultra 3
    • Slightly larger display (matching Series 10)
    • S11 chip
    • 5G Redcap cellular
    • Satellite connectivity
  • Apple Watch Series 11
    • New screen with increased brightness
    • New color and band offerings
  • Apple Watch SE
    • New display
    • Faster chip
  • AirPods Pro 3
    • Heart-rate monitor
    • Smaller charging case matching AirPods 4
    • Live translation

Apple is also launching new accessories for the iPhone 17 lineup, including a revamped non-leather case replacing the company's ill-received FineWoven cases, an iPhone 4 bumper-like case for the iPhone 17 Air, and a "pricey, high-end" cross-body strap that has apparently been a priority of the company's design team.

Bear in mind that Gurman's summary is not exhaustive and omits several other key changes to the above devices that have been rumored from other sources. For everything we know, be sure to check out our dedicated roundups for iPhone 17, iPhone 17 Air, iPhone 17 Pro, AirPods Pro, and Apple Watch Ultra 3.

Both the MacRumors site and our X (Twitter) account are excellent ways to discuss the new announcements with other Apple enthusiasts as Apple unveils its new products. Later in the day and throughout the week, we'll also have much more in-depth coverage of all of Apple's announcements, so make sure to stay tuned.

Popular Stories

imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
HomePod mini and Apple TV Sage

New Apple TV and HomePod Mini Remain 'Ready' to Launch

Sunday March 22, 2026 6:33 am PDT by
Apple has unveiled nine new products this month, but the wait continues for the next-generation Apple TV 4K and HomePod mini models. In his Power On newsletter today, Bloomberg's Mark Gurman said new versions of the Apple TV and HomePod mini have been "ready" since last year, but he reiterated that Apple has held off on releasing them until the more personalized version of Siri and other...
iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....