Apple Might Start Buying Ads on X Again

Apple held discussions with X (formerly Twitter) about once again showing ads on the social media site, reports The Wall Street Journal. The talks are said to have taken place "in recent weeks."

X twitter logo
In an attempt to maintain a relationship with X, Apple was one of the companies that did not pause ad buying when Elon Musk took over the company, but Apple did stop its ad buying in 2023 after Musk made antisemitic comments and there was evidence that Apple ads were being shown alongside pro-Hitler content.

Given that Musk just recently made a hand gesture that was widely interpreted as a Nazi salute at Donald Trump's inauguration, Apple's decision to resume purchasing ads on X could be perceived as ill-advised.

Musk is, however, a close Trump advisor and deeply involved with the Trump administration, so he could influence Trump's decisions concerning tech companies like Apple. Apple CEO Tim Cook donated $1 million to Trump's inauguration and also attended the event, and other tech CEOs and companies have been plying the administration with funds. Apple did not donate.

The Wall Street Journal says that several major companies are reevaluating their stance on advertising on X. Amazon plans to up its ad spending as well, and the boost in advertising could help X with some of its debt. In January, Musk said that user growth was stagnant, revenue was "unimpressive," and that the company was "barely breaking even."

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

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Top Rated Comments

coolfactor Avatar
9 weeks ago
Don't do it, Apple. Life is better without X. That place has become a cesspool.
Score: 73 Votes (Like | Disagree)
GizmoDVD Avatar
9 weeks ago
Did nazi see that coming.
Score: 62 Votes (Like | Disagree)
unobtainium Avatar
9 weeks ago
Just another day in the Tech Oligarchy. It’s not our world, it’s theirs.
Score: 48 Votes (Like | Disagree)
VisceralRealist Avatar
9 weeks ago
A trillion-dollar company trying to get in the good graces of the world’s richest man? These are the real issues, folks.
Score: 44 Votes (Like | Disagree)
AbSoluTc Avatar
9 weeks ago
What a joke.
Score: 42 Votes (Like | Disagree)
Dr McKay Avatar
9 weeks ago

Can't wait to power my house eye-rolling at the incoming comments!


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Score: 40 Votes (Like | Disagree)