Apple Pausing Advertising on X Following Latest Elon Musk Controversy
Apple is pausing all of its advertising on social network X, formerly known as Twitter, reports Axios. The decision comes following antisemitic remarks that Musk made on Wednesday.

After advertisers fled from X after Musk's takeover of the social network, Apple continued to pay for ad spots, and has been one of the Twitter's largest ad partners. Back in March, Musk thanked Apple for its support, calling the company one of Twitter's "biggest advertisers."
Apple did temporarily pause ads on Twitter back in November 2022, which spurred Musk to lash out and ask if Apple hated "free speech." Musk also said that Apple had threatened to remove Twitter from the App Store, and said that he would "make an alternative phone" if the social network was ultimately pulled.
The dispute was resolved after Musk met with Cook at Apple Park later that year, after which Musk claimed that Apple had in fact never threatened to remove Twitter from the App Store and that it was a "misunderstanding." Musk ultimately called it a "good conversation," and after that point, Apple "fully resumed" advertising. Reports in 2022 suggested Apple was spending more than $100 million per year on Twitter ads.
With Musk's latest comments, and evidence that X is showing Apple ads alongside pro-Hitler content, it is unclear if Apple will be convinced to resume advertising again sometime in the future. Apple CEO Tim Cook in September said that Apple is "constantly" evaluating whether Apple should be buying ads on the social network.
Apple is not the only company pulling out of Twitter ads. IBM said this week that it is pulling ads, and the European Union also no longer plans to advertise on the social network. The White House earlier today condemned Musk's comments, and X employees told The New York Times that it has been fielding calls from other companies upset with Musk.
Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
Popular Stories
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
Unidentified governments are surveilling smartphone users by tracking push notifications that move through Google's and Apple's servers, a US senator warned on Wednesday (via Reuters). In a letter to the Department of Justice, Senator Ron Wyden said foreign officials were demanding the data from the tech giants to track smartphones. The traffic flowing from apps that send push notifications...
Apple today released new firmware update for both the Lightning and USB-C versions of the AirPods Pro 2. The new firmware is version 6B34, up from the 6B32 firmware introduced in November. Apple does not provide details on what features might be included in the refreshed firmware beyond "bug fixes and other improvements," so it is unclear what's new in the update, but prior software releases ...
The iOS 17.2 update that Apple is set to release to the public in the near future will bring support for the next-generation Qi2 wireless charging standard to the iPhone 13 and iPhone 14 models. Qi2 was mentioned in the release notes for the RC version of the update that came out today. With the addition of support for the new standard, iPhone 13 and iPhone 14 models will work with Qi2...
Apple's Korean suppliers have begun developing smartphone under-display cameras (UDC), paving the way for the first iPhone with a true "all-screen" appearance. According to The Elec, LG Innotek has entered the preliminary development of the UDC, which sits under the display and does not result in a visible hole in the panel when the camera is not in use. A UDC differs from a typical front ...
Today we're tracking a collection of deals that are matching - or nearly matching - the same all-time low discounts we saw during Black Friday. This includes the AirPods Pro 2 with USB-C, 9th generation iPad, and M1 MacBook Air. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the ...
Meta has revealed plans to end Instagram users' ability to chat with Facebook accounts later this month, rolling back a feature that it introduced over three years ago. In September 2020, Meta (then Facebook) announced it was merging its Facebook Messenger service with Instagram direct messaging, allowing Instagram users to chat with Facebook users and vice versa using the same platform....
Apple has asked the Indian government to exempt existing iPhones from new rules that require smartphones sold in the country to have a USB-C charging port, reports Reuters. India wants to replicate an upcoming European Union rule that requires all smartphones to implement the USB-C charging standard. However, according to a new report, Apple has told India its local production targets will...