Apple's retail stores will be rolling out "merchandise/floor marketing updates" next week, according to Bloomberg's Mark Gurman.
Gurman did not explicitly say if the store updates are related to any upcoming product announcements, but he did mention that next week is around the time that Apple rolls out its annual Black Unity watch band for the Apple Watch.
In each of the past four years, Apple has announced a Black Unity campaign in the second half of January, and this has typically included a new Apple Watch band, Apple Watch face, and iPhone wallpaper featuring the colors of the Pan-African flag. We recently discovered that the upcoming tvOS 18.3 update for the Apple TV has a new UNITY25 reference hidden within its code, which suggests that the Black Unity campaign may continue in 2025. If so, it is likely that Apple will make an announcement about it next week.
It is unclear if there will be any other product announcements next week beyond a new Black Unity band. Apple is expected to announce updated MacBook Air models with the M4 chip in early 2025, and Powerbeats Pro 2 are also coming soon, but Gurman did not mention anything beyond a potential Black Unity band in his social media post today.
Apple is expected to release iOS 18.3, macOS 15.3, and other software updates next week, following more than a month of beta testing.
Cross your fingers that the merchandise updates means that Apple will have a busy week ahead, but keep your expectations tempered.
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In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
Thursday June 12, 2025 8:58 am PDT by Tim Hardwick
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If you skipped the iPhone...
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Apple has multiple Accessibility options that ...
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro.
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At today's WWDC 2025 keynote event, Apple unveiled a new design that will inform the next decade of iOS, iPadOS, and macOS development, so needless to say, it was a busy day. Apple also unveiled a ton of new features for the iPhone, an overhauled Spotlight interface for the Mac, and a ton of updates that make the iPad more like a Mac than ever before.
Subscribe to the MacRumors YouTube channel ...
Apple this week announced that iPhone users will soon be able to watch videos right on the CarPlay screen in supported vehicles.
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I’m shocked Apple Doesn’t celebrate lunar new years products in the US considering how many celebrate it. If you’re not going to celebrate everyone, don’t celebrate any months or events at all.
I’m shocked Apple Doesn’t celebrate lunar new years products in the US considering how many celebrate it. If you’re not going to celebrate everyone, don’t celebrate any months or events at all.
They sell Chinese new year AirTags and AirPods every year ? check your facts