Weak OLED iPad Pro Demand Forces Panel Supplier to Pivot to iPhone

Apple supplier LG Display is adjusting its main OLED production line over concerns about lower-than-expected OLED iPad Pro demand, with the company now planning to repurpose the facility to manufacture iPhone displays, according to The Elec.

m4 iPad Pro Horizontal Feature Purple Triad
The production line currently manufactures OLED panels for tablets and PCs, but has been experiencing reduced operation rates due to sluggish demand for Apple's OLED iPad Pro models. As a result, LG Display plans to adapt it for iPhone OLED panel production.

Released in May of this year, the 11-inch and 13-inch devices marked Apple's first use of OLED technology in larger screens and were initially projected to ship up to 10 million units in 2024. However, market research firm Display Supply Chain Consultants (DSCC) in October significantly lowered that forecast to just 6.7 million units.

The move by LG Display means it can expand iPhone OLED panel production capacity without investing in an entirely new production line, which would cost around 2 trillion won ($1.5 billion). The existing OLED line, which cost 3.4 trillion won to build, can be adapted with minimal modifications.

The benefits of OLED technology include increased brightness, higher contrast ratio with deeper blacks, and improved power efficiency for longer battery life. The main technical difference between iPad and iPhone OLED panels lies in their construction: iPad displays use glass substrates with thin film encapsulation (TFE), while iPhone panels utilize a polyimide substrate with TFE and feature a single emission layer instead of two.

According to the Taiwanese report, LG Display aims to maintain sufficient iPad OLED inventory through February while seeking Apple's approval for the production line modification. The company has set an ambitious target to supply 70 million iPhone OLED panels in 2024, up from mid-60 million units last year and 51.8 million units in 2023.

Apple is said to be working on an OLED version of the iPad Air, with a potential release in 2026. However, due to sluggish sales of OLED ‌iPad Pro‌ models, the ‌iPad Air‌'s switch from LCD to OLED could be delayed by more than a year, according to DSCC. Apple's 14-inch and 16-inch MacBook Pro models are expected to switch from mini-LED to OLED as early as 2026.

Related Roundup: iPad Pro
Buyer's Guide: iPad Pro (Buy Now)

Popular Stories

sam sung auction

Former Apple Employee Sam Sung Changed His Name to Avoid Attention

Wednesday October 22, 2025 4:44 pm PDT by
Back in 2012, an Apple retail employee named Sam Sung went viral because his name is similar to Samsung, one of Apple's main competitors. In a recent interview with Business Insider, he detailed that period in his life, how Apple responded, and he explained why he ultimately changed his name. Someone posted an image of Sung's Apple business card on Reddit in 2012, and it spread rapidly....
iOS 26

iOS 26.1 Coming Soon With These 8 New Features for Your iPhone

Wednesday October 22, 2025 6:15 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. iOS 26.1 is currently in beta testing. The update will likely be released in the first half of November, and it is compatible with the iPhone 11 series and newer, but some...
iOS 26 Battery Glass Feature

iOS 26.1 Beta Liquid Glass Battery Drain Test: Tinted vs Clear Mode

Friday October 24, 2025 2:30 pm PDT by
In the fourth iOS 26.1 beta, Apple added a "Tinted" option that reduces the translucency of Liquid Glass for those who prefer a more opaque look. I saw some comments wondering whether the setting might preserve battery life, so I thought I'd do some testing. Test Settings I did four separate tests using the iPhone 17 Pro Max, and I kept the parameters as similar as possible. Here are the...
All Screen iPhone 2027 Feature 1

Report: Apple to Skip 'iPhone 19' Name for 'iPhone 20'

Thursday October 23, 2025 4:28 am PDT by
Apple's new iPhone lineup launched in the fall of 2027 will be called the "iPhone 20" models, rather than the "iPhone 19," according to research firm Omdia. Speaking at a conference in Seoul (via ETNews), Omdia Chief Researcher Heo Moo-yeol corroborated rumors that Apple plans to move the launch of its standard iPhone to the first half of the year and provided some additional clarity about...
trump white house ballroom

Apple Donating to Trump's $350M White House Ballroom Project

Thursday October 23, 2025 3:55 pm PDT by
Apple is one of several tech companies that will contribute to the construction of U.S. President Donald Trump's 90,000-square-foot ballroom, reports CNN. Construction began on the ballroom this week, and the White House's east wing was torn down. Trump claims that the ballroom will cost $350 million, and that it will be privately funded through donations. The cost has already increased $150 ...
apple wallet drivers license feature iPhone 15 pro

iPhone Driver's License Feature in Apple Wallet App Launches in Another U.S. State

Thursday October 23, 2025 7:44 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting today, the feature is available to residents of West Virginia. To set it up, open the Wallet app and tap on the plus sign in...
cadillac lyric infotainment

GM to Remove CarPlay from All Future Vehicles, Including Gas Cars [Updated]

Wednesday October 22, 2025 11:34 am PDT by
General Motors began phasing out support for CarPlay in its electric vehicles back in 2023, leading to complaints from iPhone users, but the company has no plans to back down. In fact, GM is going further and plans to remove CarPlay from all future gas vehicles, too. In an interview with The Verge, GM CEO Mary Barra said that the company opted to prioritize its platform for EVs, but the...
iPhone Air

Report: 'Virtually No Demand' for iPhone Air

Wednesday October 22, 2025 3:22 am PDT by
Apple is "drastically" cutting production of the iPhone Air and shifting focus toward the iPhone 17 and iPhone 17 Pro models, Nikkei Asia reports. The business publication claims to have learned of a major cut to iPhone Air production motivated by weaker-than-expected consumer interest, nearly to "end of production levels." Despite early reports of the iPhone Air selling out within hours of...
maxresdefault

Apple's iPhone Air Experiment Fails as Supply Chain Cuts Production by 80%

Wednesday October 22, 2025 10:48 am PDT by
iPhone Air demand failed to meet Apple's expectations and the company's supply chain is scaling back shipments and production, reports Apple analyst Ming-Chi Kuo. Subscribe to the MacRumors YouTube channel for more videos. Suppliers are expected to reduce capacity by more than 80 percent between now and the first quarter of 2026, and some components with longer lead times will be discontinued ...

Top Rated Comments

abatabia Avatar
11 months ago
I hate to keep sounding like a broken comment record, but until iPadOS does more, there is no point in spending so much money on an iPad Pro when software wise it is the same as an iPad or iPad Air. No point.
Score: 56 Votes (Like | Disagree)
jayducharme Avatar
11 months ago
I have the new OLED iPad Pro and I honestly can’t tell much difference from my previous iPad Pro. The screen is fine, but certainly not as vivid as I expected. I suspect two things might have impacted sales: the higher cost of the new iPad and the fact that older iPads still work just fine.
Score: 26 Votes (Like | Disagree)
brofkand Avatar
11 months ago
People are sick of Apple’s training wheels OS.
Score: 19 Votes (Like | Disagree)
Sippincider Avatar
11 months ago

I hate to keep sounding like a broken comment record, but until iPadOS does more, there is no point in spending so much money on an iPad Pro
Esp. when a 15" 2TB MacBook Air and a 13" 2TB iPad Pro are the exact same price.
Score: 19 Votes (Like | Disagree)
Antes Avatar
11 months ago
I honestly love this screen but I do think the iPad Pro is way overpriced. The lineup is also confusing as spending more means buying different more expensive accessories
Score: 17 Votes (Like | Disagree)
Tripps9000 Avatar
11 months ago
Well to be honest a lot of people are not going to spend there money on a oled iPad when you are trying to survive these days and you can buy a older iPad pro for cheaper that have nice non oled screens?
Score: 16 Votes (Like | Disagree)