Weak OLED iPad Pro Demand Forces Panel Supplier to Pivot to iPhone

Apple supplier LG Display is adjusting its main OLED production line over concerns about lower-than-expected OLED iPad Pro demand, with the company now planning to repurpose the facility to manufacture iPhone displays, according to The Elec.

m4 iPad Pro Horizontal Feature Purple Triad
The production line currently manufactures OLED panels for tablets and PCs, but has been experiencing reduced operation rates due to sluggish demand for Apple's OLED iPad Pro models. As a result, LG Display plans to adapt it for iPhone OLED panel production.

Released in May of this year, the 11-inch and 13-inch devices marked Apple's first use of OLED technology in larger screens and were initially projected to ship up to 10 million units in 2024. However, market research firm Display Supply Chain Consultants (DSCC) in October significantly lowered that forecast to just 6.7 million units.

The move by LG Display means it can expand iPhone OLED panel production capacity without investing in an entirely new production line, which would cost around 2 trillion won ($1.5 billion). The existing OLED line, which cost 3.4 trillion won to build, can be adapted with minimal modifications.

The benefits of OLED technology include increased brightness, higher contrast ratio with deeper blacks, and improved power efficiency for longer battery life. The main technical difference between iPad and iPhone OLED panels lies in their construction: iPad displays use glass substrates with thin film encapsulation (TFE), while iPhone panels utilize a polyimide substrate with TFE and feature a single emission layer instead of two.

According to the Taiwanese report, LG Display aims to maintain sufficient iPad OLED inventory through February while seeking Apple's approval for the production line modification. The company has set an ambitious target to supply 70 million iPhone OLED panels in 2024, up from mid-60 million units last year and 51.8 million units in 2023.

Apple is said to be working on an OLED version of the iPad Air, with a potential release in 2026. However, due to sluggish sales of OLED ‌iPad Pro‌ models, the ‌iPad Air‌'s switch from LCD to OLED could be delayed by more than a year, according to DSCC. Apple's 14-inch and 16-inch MacBook Pro models are expected to switch from mini-LED to OLED as early as 2026.

Related Roundup: iPad Pro
Buyer's Guide: iPad Pro (Buy Now)

Popular Stories

iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
Sad Siri Feature

Apple AI Chief John Giannandrea Retiring After Siri Delays

Monday December 1, 2025 2:16 pm PST by
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today. Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
Netflix Smaller 4

Netflix Kills Casting From Its Mobile App to Most Modern TVs

Monday December 1, 2025 4:36 am PST by
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer. The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
Cyber Week Deals 2025

Best Cyber Week Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically,...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
Touchscreen MacBook Feature

Here Are the Four MacBooks Apple Is Expected to Launch Next Year

Monday December 1, 2025 5:00 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Below is a breakdown of what we're expecting over the next ...
studio display purple february

M5 iPad Pro Could Hint at New Studio Display Feature

Sunday November 30, 2025 10:30 am PST by
The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026. Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
iphone 17 cyber

iPhone 17 Demand Is Breaking Apple's Sales Records

Tuesday December 2, 2025 9:44 am PST by
Apple's iPhone 17 lineup is selling well enough that Apple is on track to ship more than 247.4 million total iPhones in 2025, according to a new report from IDC. Total 2025 shipments are forecast to grow 6.1 percent year over year due to iPhone 17 demand and increased sales in China, a major market for Apple. Overall worldwide smartphone shipments across Android and iOS are forecast to...

Top Rated Comments

abatabia Avatar
12 months ago
I hate to keep sounding like a broken comment record, but until iPadOS does more, there is no point in spending so much money on an iPad Pro when software wise it is the same as an iPad or iPad Air. No point.
Score: 56 Votes (Like | Disagree)
jayducharme Avatar
12 months ago
I have the new OLED iPad Pro and I honestly can’t tell much difference from my previous iPad Pro. The screen is fine, but certainly not as vivid as I expected. I suspect two things might have impacted sales: the higher cost of the new iPad and the fact that older iPads still work just fine.
Score: 26 Votes (Like | Disagree)
brofkand Avatar
12 months ago
People are sick of Apple’s training wheels OS.
Score: 19 Votes (Like | Disagree)
Sippincider Avatar
12 months ago

I hate to keep sounding like a broken comment record, but until iPadOS does more, there is no point in spending so much money on an iPad Pro
Esp. when a 15" 2TB MacBook Air and a 13" 2TB iPad Pro are the exact same price.
Score: 19 Votes (Like | Disagree)
Antes Avatar
12 months ago
I honestly love this screen but I do think the iPad Pro is way overpriced. The lineup is also confusing as spending more means buying different more expensive accessories
Score: 17 Votes (Like | Disagree)
Tripps9000 Avatar
12 months ago
Well to be honest a lot of people are not going to spend there money on a oled iPad when you are trying to survive these days and you can buy a older iPad pro for cheaper that have nice non oled screens?
Score: 16 Votes (Like | Disagree)