CES 2025 Day 1: Samsung Adds AI to TVs and Companies Get Clever With MagSafe

It's time for the annual CES event where all kinds of tech products and accessories are being debuted, and we sent MacRumors videographer Dan Barbera to check out what's new this year. While CES officially begins tomorrow, there are pre-show events like CES Unveiled, plus Samsung shared highlights.


Samsung often uses CES to show off new TV technology, and 2025 was no exception. There's a new NEO 8K flagship TV, plus a new Frame Pro. The Frame Pro has better brightness and contrast, and an option to wirelessly display whatever output is connected to a One Connect Box, which gives more flexibility for the location of Apple TVs, consoles, sound bars, and more.

Select Samsung Smart TVs are set to gain Live Translate, an AI-powered feature that offers real-time translations as subtitles, even when subtitles aren't available as built-in content. AI is being used for generating wallpapers and some new personalization features, too.

Samsung has a new OLED Smart Monitor M9, a Studio Display competitor that has a sleek design. It offers an AI Picture Optimizer for adjusting display parameters to fit what's on-screen, and there is 4K AI upscaling. For gamers, Samsung showed off an OLED display with a 500Hz refresh rate and a 27-inch 4K OLED display.

LG was also showing off new TV and display technology. The company had a new Evo OLED TV that's much brighter than prior models, plus there's also a connect box for peripherals so you don't need them by the TV.

At CES Unveiled, Belkin showed off the Stage Power Grip, a 10,000mAh MagSafe powerbank that works as a camera grip for iPhone photography. Lexar had a tiny USB-C SSD that connects to an ‌iPhone‌, and Sharge had a Qi2 power bank with active cooling and an integrated kickstand.

Atmos Gear demoed electric roller skates that can go up to 18 miles an hour, and there was a clever salt spoon that's supposed to zap your tongue in a specific area to make you taste salt without actually adding salt to your dish.

Make sure to watch the full video to see the products in action, and stay tuned to MacRumors because we'll be sharing CES videos and articles for the next few days.

Popular Stories

iPhone 17 Air Size Feature

'iPhone 17 Air' With Rear Camera Bar Allegedly Shown in Leaked Photo

Tuesday January 21, 2025 12:46 pm PST by
A leaker known as "Majin Bu" today shared an alleged image of a component for the rumored, ultra-thin "iPhone 17 Air" model. The blurry, pixelated image shows a pair of rear iPhone shells with a pill-shaped, raised camera bar along the top. On the left side of the bar, there is a circular cutout that appears to be for a single rear camera. On the right side of the bar, there appears to be an ...
iOS 18

Here Are Apple's Full Release Notes for iOS 18.3

Tuesday January 21, 2025 4:31 pm PST by
Apple provided developers and public beta testers with the release candidate version of iOS 18.3 today, and with it comes release notes confirming what's new. While we knew about several of the features that are in the update, there are some lesser known tweaks and bug fixes. The update adds new Visual Intelligence features for iPhone 16 models, it tweaks Notification summaries on all...
Apple Pay Walmart Feature

Walmart Stands Firm on Why It Doesn't Accept Apple Pay in the U.S.

Thursday January 23, 2025 7:32 am PST by
Walmart still does not accept Apple Pay or other NFC payments at its more than 4,600 stores across the U.S., and it stood firm on its reasoning for that today. A spokesperson for Walmart today informed MacRumors that its position on contactless payments has not changed since we last reached out about the matter in 2022. The big-box retailer said it remains focused on its own convenient...
Generic iOS 19 Feature Mock Light

iOS 19 Leak Reveals All-New Design

Friday January 17, 2025 2:42 pm PST by
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app. Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
iOS 18

Apple Expected to Release iOS 18.3 Next Week With These New Features

Thursday January 23, 2025 6:41 am PST by
iOS 18.3 should be released to the public next week, following beta testing since mid-December. While the software update is a relatively minor one, it still includes a handful of new features, changes, and bug fixes for iPhones. Below, we recap everything new in iOS 18.3. Notification Summary Changes Examples of inaccurate Apple Intelligence notification summaries Apple Intelligence...
truecaller

Truecaller iOS Update Rolls Out Real-Time Caller ID Support

Wednesday January 22, 2025 2:07 am PST by
Popular caller ID app Truecaller is rolling out an update that brings real-time caller ID support to its iOS subscribers. Apple introduced Live Caller ID Lookup in iOS 18, allowing third-party caller ID apps to securely retrieve information about a caller from their servers, hence today's Truecaller update. iPhone users can enable the Live Caller ID Lookup feature by going to Settings ➝ ...
ipad pro 2024

New iPad Pro Reportedly Launching This Year

Tuesday January 21, 2025 6:40 am PST by
Apple plans to release at least one new iPad Pro model this year, according to a supplier-focused report today from Korean website The Elec. It is likely that the 11-inch and 13-inch iPad Pro models would be updated simultaneously. After receiving an OLED display last year, the report said the iPad Pro will receive only "minor" changes this year. Overall, the next iPad Pro is expected to...
airtag 4 pack blue

AirTag 2 Launching This Year With These 3 New Features

Sunday January 19, 2025 8:11 am PST by
After a four-year wait, a new AirTag is finally expected to launch in 2025. Below, we recap rumored upgrades for the accessory. A few months ago, Bloomberg's Mark Gurman said Apple was aiming to release the AirTag 2 around the middle of 2025. While he did not offer a more specific timeframe, that means the AirTag 2 could be announced by the end of June. The original AirTag was announced...
iPhone SE Dynamic Island Majin Bu

iPhone SE 4 Leak Shows Dynamic Island, Casts Doubt on Rumored 'iPhone 16E' Name

Monday January 20, 2025 9:01 am PST by
A new iPhone SE is widely rumored to launch this year, and the device has potentially been confirmed today by known leaker Evan Blass. In a private social media post, Blass shared an image of what appears to be source code mentioning an iPhone SE (4th Gen), which casts doubt on the alternative "iPhone 16E" name rumored for the device. However, the name in the source code could be a...

Top Rated Comments

Slix Avatar
2 weeks ago
AI for personalization in TVs? Why?



Attachment Image
Score: 19 Votes (Like | Disagree)
jonnysods Avatar
2 weeks ago
Does anyone else miss 'dumb' TVs? Ones that don't have processors in them that get old and lack updates?
Score: 9 Votes (Like | Disagree)
Student of Life Avatar
2 weeks ago
For most of these TV's just dont connect them to the internet, and use an Apple TV/etc and you are set. No AI, no ads, no privacy concerns to worry about.
Score: 7 Votes (Like | Disagree)
ignatius345 Avatar
2 weeks ago

Select Samsung Smart TVs are set to gain Live Translate, an AI-powered feature that offers real-time translations as subtitles, even when subtitles aren't available as built-in content. AI is being used for generating wallpapers and some new personalization features, too.
Cool. Another feature to disable as I continue to use my TV only with the HDMI signal from Apple TV :)
Score: 3 Votes (Like | Disagree)
freekorps Avatar
2 weeks ago
where are the flying cars?
Score: 3 Votes (Like | Disagree)
Realityck Avatar
2 weeks ago
https://www.cnet.com/tech/home-entertainment/new-lg-tvs-boost-brightness-20-load-up-on-ai-and-flirt-with-going-wireless/

New is using a new Brightness Booster Ultimate system, combining the latest so-called ‘four stack’ OLED panel designs (which use an extra OLED layer to enhance brightness and efficiency) with advanced pixel color and light control courtesy of the new Alpha 11 processor, is claimed to hit brightness peaks three times higher than those achieved by ‘regular’ OLED TVs such as LG’s B series models.
Score: 3 Votes (Like | Disagree)