Apple today shared a new ad that highlights how artists used the iPad Pro and Apple Pencil Pro to design personalized artwork for seven NHL goalie masks being worn during the 2024-25 season. The artwork was then hand painted onto the masks.
The goalie masks were created for Jeremy Swayman of the Boston Bruins, Jacob Markström of the New Jersey Devils, Stuart Skinner of the Edmonton Oilers, Sam Montembeault of the Montréal Canadiens, Linus Ullmark of the Ottawa Senators, Joseph Woll of the Toronto Maple Leafs, and Thatcher Demko of the Vancouver Canucks.
NHL goalies have worn personalized masks for decades, but this is the first time that Apple has advertised becoming involved with the creative process.
At least some of the masks were designed in Adobe Photoshop, based on the images below.
More details about this "Made on iPad" campaign are available on the NHL's website.
The latest NHL season kicked off earlier this month.
Wednesday September 9, 2026 2:15 pm PDT by Juli Clover
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When I was a kid my friends uncle was a HUGE Devils fan. He would sketch mask designs all the time and mail them to the Devils hoping they would choose one for a new goalie helmet.
I think a few years they ran an official contest for fan art on helmets. 🏒 🏑
