Apple Store Down in UK, Canada, and Other Countries Ahead of Vision Pro Pre-Orders [Update: It's Back Up]

Apple's online store went down this morning in Germany, France, Australia, the UK, and Canada, as the company prepared to begin taking Apple Vision Pro pre-orders in the five regions.

apple store down vision pro
Pre-orders begin at 5.00 a.m. Pacific Time, or the following local times. The starting prices given below in local currency are for the 256GB model minus prescription lenses and other accessories.

  • Australia – 10:00 pm AEST – $5,999
  • Canada – 5.00 a.m. PT – $4,999
  • France – 2.00 p.m. – €3,999
  • Germany – 2.00 p.m. – €3,999
  • United Kingdom – 1.00 p.m. – £3,499

‌Apple Vision Pro‌ will launch in the five countries on Friday, July 12, and interested customers can currently book a 30-minute demo of the device in their local Apple Store from launch day up until Thursday, July 18.

The Vision Pro is unquestionably Apple's most technically advanced product and a remarkable engineering achievement that impresses at first glance. However, potential buyers should visit an ‌Apple Store‌ to try it out and thoroughly research its capabilities before making a purchase. Be sure to check out our dedicated Vision Pro roundup to learn more.

Apple is expected to produce fewer than 400,000 Vision Pro headsets in 2024 due to the complexity of manufacturing, according to analyst Ming-Chi Kuo. However, Apple is said to be already working on a new version of the ‌‌Apple Vision Pro‌‌ for 2025 that will be priced more affordably.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

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Top Rated Comments

AppZ.Zero Avatar
3 weeks ago
First Item from Apple in a long period of time where i have exactly no urge to try and buy. VR is just a compromise.
Score: 43 Votes (Like | Disagree)
chrisone Avatar
3 weeks ago
Only real use-case I can see: Buy, store and sell in 30 years un-opened.
Score: 42 Votes (Like | Disagree)
vegetassj4 Avatar
3 weeks ago

You definitely won't get an equivalent product at a reduced price next year. They'll have to make many compromises to get the price down to halfway palatable levels. So those few who actually consider getting one now probably don't have a reason to wait. The next one will be for people who'd never consider spending 4000€ in the first place.
PORT VILA, VANUATU - Apple today previewed the Apple Vision Ultra. Designed from the ground up with a stunning battery free design, the new Vision Ultra will deliver limitless use without the need for recharging. Vision Ultra gives you the magic of Apple Reality like never before. Wearers can discover and use Apple’s innovative lineup of apps and services, receive exceptional images from class leading Apple Intelligence enhanced holograms, and get more out of their Vision than ever before.

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Score: 22 Votes (Like | Disagree)
Godspeed8230 Avatar
3 weeks ago
Maybe I'm being too critical, but why should I buy a product this year that will be released next year at a reduced price and maybe even improved?

This is so very clearly a beta type of product with a premium price (I mean €4000? That's just insane.) and really only for hardcore fans, a few companies and tech enthusiasts with a very high disposable income. Apart from that, I don't really see a target group.
Score: 19 Votes (Like | Disagree)
James_C Avatar
3 weeks ago

Love how they just use the same US figure $3499 in the UK £3499 ($4421)
I love how people forget the UK Price includes sales tax, but the US does not.

If the US price included the same amount of sales tax = $3499*1.2 at exchange rate of 1.25 = £3,359. Yes the UK is more expensive but not as much as ignoring UK VAT.
Score: 10 Votes (Like | Disagree)
lanomds1 Avatar
3 weeks ago
I can't understand how is this product allowed by the DMA in the EU as it can expand the Mac display only and not any other PC whilst iPhone mirroring, that is basically the inverse feature, was canceled because of the same DMA. If the Vision Pro can do it, why not my Mac with the iPhone?
Score: 10 Votes (Like | Disagree)