Apple Watch Double Tap Feature Highlighted in Latest Apple Ad

Apple today shared a funny new ad that focuses on the Double Tap feature available on the Apple Watch. In the spot, a man catches a giant fish and while he attempts to wrangle it, he is able to use Double Tap to trigger the Apple Watch to take a photo on a connected iPhone.


The Apple Watch has a dedicated Camera Remote app, and when opened, it activates the camera on the ‌iPhone‌. Focusing can be done with a tap on the display, and an image can be captured with either the timer button in the Apple Watch app or the Double Tap gesture.

Double Tap is available on the Apple Watch Series 9 and the Apple Watch Ultra 2. It allows several Apple Watch functions to be activated with one hand by tapping a thumb and index finger together twice. The feature uses sensors in the Apple Watch to detect minute movements and blood flow to recognize the gesture.

Apple will likely use this short ad on its social media networks and YouTube.

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
apple silicon mac lineup 2024 feature purple m5

Apple's Upcoming Macs Listed in New Report

Thursday July 3, 2025 9:09 am PDT by
AppleInsider's Marko Zivkovic today shared a list of alleged identifiers for future Mac models, which should roll out over the next year or so. The report does not reveal anything too surprising, but it does serve as further evidence that Apple is seemingly working on new models of every Mac, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. Apple is...

Top Rated Comments

Smittywerben Avatar
14 months ago
Double Tap is probably the most unbaked feature that AW has ever had. It doesn't work half the time and literally stops working the moment you start to walk. It's also nowhere near as fast as shown in Apple's advertisements.

They likely added it at the last minute so people wouldn't mistake the S9 for being a complete copy paste version of the S8.
Score: 22 Votes (Like | Disagree)
applefanboysince93 Avatar
14 months ago
Double Tap is the GOAT marketing BS feature from Apple ever. I have successfully used it maybe twice but mostly forget it exists. It doesn't do anything I expect it to when I do try using it and too often doesn't register in a support scenario like answering a call.
Score: 9 Votes (Like | Disagree)
SoldOnApple Avatar
14 months ago
I wish when the camera app was open that it just "knew" that something very cool was happening in front of it and took a photo. A man posing with a massive fish should be enough to trigger the AI into figuring out that's what you want a good photo of. Maybe WWDC is when these kind of features will finally be revealed...
Score: 8 Votes (Like | Disagree)
Kar98 Avatar
14 months ago
Double tap only ever works by accident.
Score: 7 Votes (Like | Disagree)
ISignedUpToAskThis Avatar
14 months ago
Definitely not a new ad. This was shown as a commercial on UK tv at least a couple of months back.
Score: 7 Votes (Like | Disagree)
ikramerica Avatar
14 months ago
I wouldn’t eat the fish either. Tastes like carp…
Score: 6 Votes (Like | Disagree)