Apple Watch Double Tap Feature Highlighted in Latest Apple Ad

Apple today shared a funny new ad that focuses on the Double Tap feature available on the Apple Watch. In the spot, a man catches a giant fish and while he attempts to wrangle it, he is able to use Double Tap to trigger the Apple Watch to take a photo on a connected iPhone.

The Apple Watch has a dedicated Camera Remote app, and when opened, it activates the camera on the ‌iPhone‌. Focusing can be done with a tap on the display, and an image can be captured with either the timer button in the Apple Watch app or the Double Tap gesture.

Double Tap is available on the Apple Watch Series 9 and the Apple Watch Ultra 2. It allows several Apple Watch functions to be activated with one hand by tapping a thumb and index finger together twice. The feature uses sensors in the Apple Watch to detect minute movements and blood flow to recognize the gesture.

Apple will likely use this short ad on its social media networks and YouTube.

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Top Rated Comments

Smittywerben Avatar
2 weeks ago
Double Tap is probably the most unbaked feature that AW has ever had. It doesn't work half the time and literally stops working the moment you start to walk. It's also nowhere near as fast as shown in Apple's advertisements.

They likely added it at the last minute so people wouldn't mistake the S9 for being a complete copy paste version of the S8.
Score: 22 Votes (Like | Disagree)
applefanboysince93 Avatar
2 weeks ago
Double Tap is the GOAT marketing BS feature from Apple ever. I have successfully used it maybe twice but mostly forget it exists. It doesn't do anything I expect it to when I do try using it and too often doesn't register in a support scenario like answering a call.
Score: 9 Votes (Like | Disagree)
SoldOnApple Avatar
2 weeks ago
I wish when the camera app was open that it just "knew" that something very cool was happening in front of it and took a photo. A man posing with a massive fish should be enough to trigger the AI into figuring out that's what you want a good photo of. Maybe WWDC is when these kind of features will finally be revealed...
Score: 8 Votes (Like | Disagree)
Kar98 Avatar
2 weeks ago
Double tap only ever works by accident.
Score: 7 Votes (Like | Disagree)
ISignedUpToAskThis Avatar
2 weeks ago
Definitely not a new ad. This was shown as a commercial on UK tv at least a couple of months back.
Score: 7 Votes (Like | Disagree)
ikramerica Avatar
2 weeks ago
I wouldn’t eat the fish either. Tastes like carp…
Score: 6 Votes (Like | Disagree)