Apple Watch Double Tap Feature Highlighted in Latest Apple Ad
Apple today shared a funny new ad that focuses on the Double Tap feature available on the Apple Watch. In the spot, a man catches a giant fish and while he attempts to wrangle it, he is able to use Double Tap to trigger the Apple Watch to take a photo on a connected iPhone.
The Apple Watch has a dedicated Camera Remote app, and when opened, it activates the camera on the iPhone. Focusing can be done with a tap on the display, and an image can be captured with either the timer button in the Apple Watch app or the Double Tap gesture.
Double Tap is available on the Apple Watch Series 9 and the Apple Watch Ultra 2. It allows several Apple Watch functions to be activated with one hand by tapping a thumb and index finger together twice. The feature uses sensors in the Apple Watch to detect minute movements and blood flow to recognize the gesture.
Apple will likely use this short ad on its social media networks and YouTube.
Popular Stories
Wednesday September 2, 2026 10:25 am PDT by
Juli CloverApple today shared a short video featuring an Apple Watch user named Amanda who says her device saved her life.
In 2024, Amanda began receiving alerts about an abnormal heart rate. Her watch alerted her about changes to her resting heart rate and her overnight vitals, prompting her to visit her doctor.
She ended up being diagnosed with acute myeloid leukemia, an aggressive cancer. After...
The One Club for Creativity, a U.S. non-profit organization that promotes excellence in advertising and design, today announced that Apple has been selected as the first brand to be inducted into its newly established "Brand Hall of Fame."
Apple's most famous ads include its iconic "1984" Super Bowl commercial for the original Macintosh, the "Think Different" campaign from the late 1990s, the...
Ads in Apple Maps are live in the United States and Canada, which means iPhone and iPad users will see them when searching for locations and when viewing Suggested Places.
Apple announced plans to bring ads to the Maps app in March, and said the feature would roll out starting in late summer. Apple confirmed to 9to5Mac that ads began showing up for users over the last few days, with ad...
