Apple Outlines 'Reasons to Upgrade' Your iPhone on New Website

Apple today added a "Why Upgrade" section to its website, which is aimed at encouraging customers with older iPhones to upgrade to a newer model.

iphone reasons to upgrade
The website allows customers to compare the iPhone 11, 11 Pro, 11 Pro Max, 12, 12 mini, 12 Pro, and 12 Pro Max to the iPhone 15, ‌iPhone 15‌ Plus, iPhone 15 Pro, or ‌iPhone 15 Pro‌ Max.

Each comparison shows what new features someone with an older ‌iPhone‌ will get when upgrading to the ‌iPhone 15‌ lineup. With the ‌iPhone‌ 11, for example, the ‌iPhone 15‌ offers 4x better photo resolution, more base storage, Action and Cinematic mode for video, USB-C, a 60 percent faster GPU, 5G, and more.

The site highlights differences in display technology, design, sizing, connectivity, and more. Apple also provides details on the trade-in value of each older ‌iPhone‌ so customers know what kind of discount they can get when trading a device in with the purchase of a new ‌iPhone‌.

To further soften the costs of upgrading, Apple advertises Apple Card Monthly Installments and carrier deals that can drop the price of the ‌iPhone 15‌ to $0. Apple also details the ease of upgrading to a new device with features like Quick Start and eSIM.

Much of the smartphone market in the United States is saturated, and there are few new customers for Apple. Upgraders are an important market segment, and Apple is continually seeking ways to get customers to regularly purchase new iPhones to maintain sales momentum.

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Top Rated Comments

PeterKeller Avatar
12 weeks ago
Sales must be slow.
Score: 58 Votes (Like | Disagree)
LoveToMacRumors Avatar
12 weeks ago
It’s hilarious how they don’t put the iPhone 13 lineup in the comparaison. Must be not enough changes :p
Score: 50 Votes (Like | Disagree)
Sami13496 Avatar
12 weeks ago
People are starting to wake up. Tech won’t make us happy.
Score: 42 Votes (Like | Disagree)
thejadedmonkey Avatar
12 weeks ago
I'm only seeing reasons not to upgrade.

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Score: 39 Votes (Like | Disagree)
JPack Avatar
12 weeks ago
"We removed the 128GB option from 15 Pro Max, so you now get 2x more storage!" ?

That's a pretty lame upgrade reason, Apple, and you know it.

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Score: 32 Votes (Like | Disagree)
Fuzzball84 Avatar
12 weeks ago
Ha.... well there you go... giving us reasons to upgrade... literally.

This is the thing, and rightly highlighted at the end of the article... the market in some areas is just saturated. Some people don't need a new iPhone, the one they have is fine.

Upgrade cycles for the vast majority of consumers are getting longer and longer.
Score: 30 Votes (Like | Disagree)