Gurman: Vision Pro Launch 'Imminent' as Retail Stores Prepare

Apple's Vision Pro headset is on the brink of launch as retail stores are beginning final preparations for the device to go on sale, according to Bloomberg's Mark Gurman.

Apple Vision Pro with battery Feature Blue Magenta
In the latest "Power On" newsletter, Gurman said that the Vision Pro is now shipping in small quantities to warehouses across the United States ahead of direct distribution to Apple retail stores. While the company has not yet announced its release date, it apparently believes there will be sufficient stock ready in the country by the end of January to launch in February. Interestingly, Gurman expects Apple to make a Vision Pro-related announcement "in the next week or so" to "take some of the spotlight away from CES," which starts on Tuesday, January 9.

On January 21, all Apple Stores in the United States will hold an unusual three-hour long meeting for all employees that will likely involve training and explanation of the sales procedure related to the device. Further training sessions are apparently planned for the subsequent days, followed by the reception of new inventory racks and backroom equipment.

Gurman also noted that Luxshare, the Chinese assembler of the Vision Pro, held a delivery ceremony last month to mark the first official shipments of the completed product, and Apple has now purportedly filed design patents "for every hardware and software element of the device," which further suggests that launch is likely to be very soon.

It remains unclear whether the Vision Pro will be immediately available via online pre-order. Apple may initially only offer an online reservation for an appointment at an Apple Store that would involve light seal and headband fitting.

Gurman believes that the launch of Vision Pro in other countries around the world will not "actually be that much later" than its release in the United States. Apple is said to be considering the United Kingdom, Canada, and China as the next markets to receive the product.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Top Rated Comments

vegetassj4 Avatar
6 weeks ago
The Vision Pro Plus will launch 6 months later:



and....I don't know, with all of the Patent/Trademark litigation against Apple recently, the Warner/DC Universe might have a claim:



Attachment Image

Attachment Image
Score: 31 Votes (Like | Disagree)
jimbobb24 Avatar
6 weeks ago
Lets get this party started!

If there are only 250K as rumored i do expect its going to sell out. Not a huge seller but at that small number it will probably still sell out.
Score: 20 Votes (Like | Disagree)
antiprotest Avatar
6 weeks ago
I just want an iPad mini with Face ID.
Score: 19 Votes (Like | Disagree)
Korican100 Avatar
6 weeks ago
IM BUYING THE **** OUT OF THIS
Score: 18 Votes (Like | Disagree)
spaxxedout Avatar
6 weeks ago
Of note, the iPhone did the same thing against CES on 1/9/07, also a Tuesday.
Score: 17 Votes (Like | Disagree)
HobeSoundDarryl Avatar
6 weeks ago
Bring it on: the first entirely new thing from Apple in a very, VERY long time... 6-7 years of Apple R&D time in the making.

While I lean pretty positive on what is known about it already, I look forward to actually trying one to pass final judgement with my own eyes. Hopefully it does what I would seek out of it very well.
Score: 14 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.4 Will Add These New Features to Your iPhone

Monday February 19, 2024 6:52 am PST by
Apple last month confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU and Apple Podcasts transcripts. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay later this year. More details about the new...
apple wallet drivers license feature

Apple Said iPhone Driver's Licenses Will Expand to These 8 U.S. States

Monday February 12, 2024 7:51 am PST by
In 2021, Apple introduced a feature that lets residents of participating U.S. states add their driver's license or ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age. Unfortunately, states have been slow to adopt the feature since it was first announced in September 2021, with IDs in the Wallet app only available ...
samsung galaxy ring

'Apple Ring' Allegedly in Development to Rival Samsung Galaxy Ring

Tuesday February 20, 2024 2:27 am PST by
Apple is speeding up development of a smart ring that can be worn on the finger to track users' health biometrics, claims a new report coming out of Korea. Teaser image of Samsung Galaxy Ring shown at Galaxy Unpacked in January Apple has toyed with the idea of a ring wearable for several years, as indicated by several patents, but with Samsung preparing to bring its own product to market, the ...
New Macs iPads iOS 17 4

New Macs and iPads Coming Soon: What to Expect

Saturday February 17, 2024 3:00 am PST by
Following the launch of Apple's Vision Pro headset, attention has shifted towards what is next on the company's agenda this year. As usual, March should be eventful for Apple, as it is expected to release new MacBook Air, iPad Pro, and iPad Air models during the month. In a recent press release, Apple also confirmed that iOS 17.4 will be released in March. Below, we recap what to expect...
Apple Watch Series 9

5 Major New Features Rumored for This Year's Apple Watch

Sunday February 18, 2024 3:00 am PST by
Thinking about upgrading your Apple Watch or buying one for the first time? If your current smartwatch is doing its job just fine and it's only the idea of a good deal that's piqued your interest, it could be worth holding out until later this year when Apple unveils its next-generation version. Here's why. There are already several rumors from reputable sources that suggest 2024 could be a...
m3 macbook pro 14 16

Apple Now Selling Refurbished M3 Pro and M3 Max MacBook Pro Models

Monday February 19, 2024 5:04 pm PST by
Apple today began offering refurbished versions of the 14-inch and 16-inch MacBook Pro models with M3 Pro and M3 Max chip options, offering the machines at a discount for the first time since their October 2023 release. The release of M3 Pro and M3 Max models on Apple's refurbished store comes almost two weeks after the entry-level 14-inch M3 MacBook Pro first appeared on the store....