Gurman: Vision Pro Launch 'Imminent' as Retail Stores Prepare

Apple's Vision Pro headset is on the brink of launch as retail stores are beginning final preparations for the device to go on sale, according to Bloomberg's Mark Gurman.

Apple Vision Pro with battery Feature Blue Magenta
In the latest "Power On" newsletter, Gurman said that the Vision Pro is now shipping in small quantities to warehouses across the United States ahead of direct distribution to Apple retail stores. While the company has not yet announced its release date, it apparently believes there will be sufficient stock ready in the country by the end of January to launch in February. Interestingly, Gurman expects Apple to make a Vision Pro-related announcement "in the next week or so" to "take some of the spotlight away from CES," which starts on Tuesday, January 9.

On January 21, all Apple Stores in the United States will hold an unusual three-hour long meeting for all employees that will likely involve training and explanation of the sales procedure related to the device. Further training sessions are apparently planned for the subsequent days, followed by the reception of new inventory racks and backroom equipment.

Gurman also noted that Luxshare, the Chinese assembler of the Vision Pro, held a delivery ceremony last month to mark the first official shipments of the completed product, and Apple has now purportedly filed design patents "for every hardware and software element of the device," which further suggests that launch is likely to be very soon.

It remains unclear whether the Vision Pro will be immediately available via online pre-order. Apple may initially only offer an online reservation for an appointment at an Apple Store that would involve light seal and headband fitting.

Gurman believes that the launch of Vision Pro in other countries around the world will not "actually be that much later" than its release in the United States. Apple is said to be considering the United Kingdom, Canada, and China as the next markets to receive the product.

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Top Rated Comments

vegetassj4 Avatar
24 weeks ago
The Vision Pro Plus will launch 6 months later:



and....I don't know, with all of the Patent/Trademark litigation against Apple recently, the Warner/DC Universe might have a claim:



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Score: 31 Votes (Like | Disagree)
jimbobb24 Avatar
24 weeks ago
Lets get this party started!

If there are only 250K as rumored i do expect its going to sell out. Not a huge seller but at that small number it will probably still sell out.
Score: 20 Votes (Like | Disagree)
antiprotest Avatar
24 weeks ago
I just want an iPad mini with Face ID.
Score: 19 Votes (Like | Disagree)
Korican100 Avatar
24 weeks ago
IM BUYING THE **** OUT OF THIS
Score: 18 Votes (Like | Disagree)
spaxxedout Avatar
24 weeks ago
Of note, the iPhone did the same thing against CES on 1/9/07, also a Tuesday.
Score: 17 Votes (Like | Disagree)
HobeSoundDarryl Avatar
24 weeks ago
Bring it on: the first entirely new thing from Apple in a very, VERY long time... 6-7 years of Apple R&D time in the making.

While I lean pretty positive on what is known about it already, I look forward to actually trying one to pass final judgement with my own eyes. Hopefully it does what I would seek out of it very well.
Score: 14 Votes (Like | Disagree)