Gurman: Vision Pro Launch 'Imminent' as Retail Stores Prepare
Apple's Vision Pro headset is on the brink of launch as retail stores are beginning final preparations for the device to go on sale, according to Bloomberg's Mark Gurman.
In the latest "Power On" newsletter, Gurman said that the Vision Pro is now shipping in small quantities to warehouses across the United States ahead of direct distribution to Apple retail stores. While the company has not yet announced its release date, it apparently believes there will be sufficient stock ready in the country by the end of January to launch in February. Interestingly, Gurman expects Apple to make a Vision Pro-related announcement "in the next week or so" to "take some of the spotlight away from CES," which starts on Tuesday, January 9.
On January 21, all Apple Stores in the United States will hold an unusual three-hour long meeting for all employees that will likely involve training and explanation of the sales procedure related to the device. Further training sessions are apparently planned for the subsequent days, followed by the reception of new inventory racks and backroom equipment.
Gurman also noted that Luxshare, the Chinese assembler of the Vision Pro, held a delivery ceremony last month to mark the first official shipments of the completed product, and Apple has now purportedly filed design patents "for every hardware and software element of the device," which further suggests that launch is likely to be very soon.
It remains unclear whether the Vision Pro will be immediately available via online pre-order. Apple may initially only offer an online reservation for an appointment at an Apple Store that would involve light seal and headband fitting.
Gurman believes that the launch of Vision Pro in other countries around the world will not "actually be that much later" than its release in the United States. Apple is said to be considering the United Kingdom, Canada, and China as the next markets to receive the product.
Popular Stories
Apple today adjusted estimated trade-in values for select iPhone, iPad, Mac, and Apple Watch models in the U.S., according to its website.
Some values increased, while others decreased. The changes were not too significant, with most values rising or dropping by $5 to $50.
We have outlined some examples below:
Device
New Value
Old Value
iPhone 15 Pro Max
Up to $630
U ...
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the "ultra-thin" device.
Overall, the "iPhone 17 Air" is shaping up to be a mixed bag. Due to its thinness, the device is expected to have some limited specifications compared to the iPhone 17 Pro models, including only a single rear camera, only a single speaker, no SIM...
Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features.
Notification Summary Changes
Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines.
For...
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app.
Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
Apple is in talks with Barclays and Synchrony about becoming its new financial partner for the Apple Card, according to Reuters sources.
The report today added that Apple has also been holding discussions with Chase Bank owner JPMorgan since last year, so there are at least three potential companies in the running to take over the Apple Card from current partner Goldman Sachs.
Goldman...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro concept based on rumors
Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025:
More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
There is a good chance that Apple's first product announcement of 2025 will be updated 13-inch and 15-inch MacBook Air models with the M4 chip.
Last month, Apple released macOS Sequoia 15.2, and in doing so it accidentally confirmed new MacBook Air models are coming this year (unsurprisingly).
Bloomberg's Mark Gurman said the new MacBook Air models will be announced "earlier" than some...
The iPhone 17 lineup will feature a vapor chamber heatsink to improve thermal performance, according to a new report.
The news comes from Chinese tech news site MyDrivers, which claims that the entire iPhone 17 lineup, consisting of the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, will adopt the improved thermal heat spreader.
Vapor chamber technology is already used...
2025 promises to be quite a big year for Apple, with the company rumored to be planning more than 20 product announcements this year.
Apple's rumored smart home hub will be its second all-new product to launch in as many years, following the Apple Vision Pro headset last year. And of course, we will get several new iPhone and Apple Watch models, like every year. Beyond that, Apple could...
