Threads Is Coming to the EU in December
Meta intends to launch Threads in the European Union next month, according to a report by The Wall Street Journal.
The social media network debuted in most markets in July, but did not launch in the EU because Meta was unsure whether it would be able to adhere to the bloc's stringent regulations for online services. Threads can import data from Instagram, including behavioral and advertising information.
According to sources who spoke to WSJ, Meta will comply with the regulations by giving EU users a choice of using Threads purely for consumption, without a profile that allows them to make their own posts.
The change coincides with recent comments by Adam Mosseri, head of Instagram, who said the platform was rolling out a way to delete or deactivate a Threads profile separately while leaving the associated Instagram account intact.
The large market expansion should see Threads' user numbers take a jump. Meta CEO Mark Zuckerberg said on a company earnings call last month that Threads now has "just under" 100 million monthly users. Since its launch earlier this year it has gained a web app, an ability to search for posts, and a post editing feature.
The expansion comes after several major advertisers, including Apple and Disney, suspended ad spending on Threads rival X (formerly Twitter) after Elon Musk posted controversial comments from his account. Musk on Wednesday said the post in question was a "mistake," and anyone trying to "blackmail" him over advertising money could "go f–yourself," while also admitting the loss of ad revenue could end the social media platform.
As mentioned above, Threads integrates with Instagram, so it continues to have a strong user base for such a new app. MacRumors is on Threads, and all of our content is posted there for those who would like to follow us outside of Twitter and Facebook.
Popular Stories
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman.
"Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET.
Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
Apple plans to launch a rebranded "Sales Coach" app on the iPhone and iPad later this month, according to a source familiar with the matter.
"Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos...
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have.
Rumored color options for the iPhone 18 Pro models
In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models:
Smaller Dynamic Island: It has been rumored...
Apple has a long list of new products rumored for 2026, including a series of home products that will see the company establishing more of a presence in the smart home space. Robots are on the horizon for 2027, but the 2026 releases will be a little tamer.
HomePod mini
We're expecting a new HomePod mini 2 to launch at any time. Apple isn't going to update the device's design, but we could...
