What Else to Expect From Apple This Year Following the iPhone Event
Now that Apple's annual iPhone and Apple Watch event is in the rear-view mirror, attention shifts towards what the company has planned for the remainder of the year. And based on the latest rumors, there might not be a whole lot coming, if anything.
At this point, the chances of an Apple event in October are looking quite unlikely, as supply chain analyst Ming-Chi Kuo recently said that he does not expect Apple to release any new MacBooks or iPads between now and the end of 2023.
Kuo did not rule out new desktop Macs launching this year, so there is still a possibility of the long-awaited iMac with an M3 chip being announced with a press release on Apple's website next month, but there have not been any specific rumors suggesting this will happen. It's also unclear if Apple wants to debut the M3 chip in the iMac. Given that Apple's upcoming Vision Pro is equipped with the M2 chip, another possibility is that Apple waits until after the headset launches in early 2024 to announce the M3 chip. As for other desktop Macs, the Mac mini, Mac Studio, and Mac Pro were all already updated this year.
With the iPhone lineup, Apple Watch lineup, and AirPods Pro all updated last week, there are few if any remaining Apple products and accessories that are likely to be updated by the end of this year. A new HomePod mini, Apple TV, AirTag, and AirPods Max are expected to launch in 2024 at the earliest, the full-sized HomePod is still fairly new, and there are no rumors suggesting that new versions of the Studio Display or Pro Display XDR are imminent. Even the Beats lineup is up to date with the new Beats Studio Buds+ and Beats Studio Pro.
Apple could have some surprise announcements planned for later this year, but as of now it is looking like it could be rather quiet for the remainder of 2023.
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https://www.macrumors.com/2023/07/17/apple-m3-macs-october-event/
Given that Apple launched new 14-inch and 16-inch MacBook Pro models in January, and more recently new 15-inch MacBook Air, Mac Studio, and Mac Pro models in June, Gurman believes the first beneficiaries of the new M3 chip will be the next iMac, 13-inch MacBook Air, and 13-inch MacBook Pro.
As far as the rest of the lineup, people would be pretty upset if they released the MBAs with M3 this year. Same with MBPs as both were released this year.
The only thing that would make sense is an updated iMac with M3, as it’s pretty old and they could get some holiday sales.