What to Expect From the Next-Generation Apple TV Launching Next Year

The current Apple TV 4K was released in November 2022 with the A15 Bionic chip, a larger 128GB storage option, a slightly thinner and lighter design, HDR10+ support, a Siri Remote with a USB-C port, lower pricing, and other minor changes.

apple tv 4k yellow bg feature
The next-generation Apple TV 4K is expected to be released next year. Ahead, we recap rumored features and changes for the streaming device.

Faster Chip

The next Apple TV will be equipped with a faster processor than the current A15 Bionic chip, according to Bloomberg's Mark Gurman. It's unclear which chip will be used, but possibilities include the A16 Bionic chip from the iPhone 14 Pro or the upcoming A17 Bionic chip, which is expected to be manufactured based on TSMC's latest 3nm process for significant performance and power efficiency improvements.

Lower Price

Apple analyst Ming-Chi Kuo expects the next Apple TV to be "more affordable" than the current model. He said a "sub-$100 price" would be the "sweet spot" for the Apple TV, but exact pricing for the next model remains to be seen.

Both the second-generation (2010) and third-generation (2012) versions of the Apple TV were priced at $99 in the U.S. at launch, and Apple eventually lowered the price of the third-generation model to $69, so there is precedent for a sub-$100 Apple TV that would better compete with low-priced streaming devices sold by Google, Amazon, and Roku.

The current Apple TV 4K already starts at a lower price of $129 in the U.S., compared to $179 for the previous-generation model.

Same Design

The next Apple TV will stick with the "current design," according to Gurman.

Apple said the A15 Bionic chip's increased power efficiency allowed for the fan to be removed in the current Apple TV, resulting in the device having a more compact design that is around 12% thinner and around 50% lighter than the previous model.

2024 Launch

Apple plans to release the next Apple TV in the first half of 2024, according to Gurman, but no specific timeframe is known at this point. Previous models of the Apple TV 4K launched in November 2022, May 2021, and September 2017.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Neutral)

Top Rated Comments

heystu Avatar
10 weeks ago
Bit of a non-article MR...so the next Apple TV will have a faster chip, all the other details are largely irrelevant - Apple will charge as much as they can get away with (as per), no design change (let's face it none of us sit and stare longingly at our ATVs) and it may or may not be coming next year.
Score: 31 Votes (Like | Disagree)
Think|Different Avatar
10 weeks ago
One of my favorite, most invaluable devices — but this sounds like much ado about nothing.
Score: 22 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
10 weeks ago
How about Apple TV in different colors?

Apple TV (Midnight Edition)
Score: 17 Votes (Like | Disagree)
Tyler O'Bannon Avatar
10 weeks ago

Cheap "race to the bottom" junk.

There has been zero innovation in this arena. Still can't reliably offline Apple TV+ content to a Mac and playback to the 3 Apple TV that I have.

But hey Apple's going to find a way to make purchasing an Apple TV a bit more expensive than a McDonalds trip for 4. Yay.
Apple TV is the best streamer in the market by a landslide. The A15 in current 4K is fast even compared to previous 2 models, not even to mention any other device out there. Apple TV is the unrivaled top of the streamers market.
Score: 15 Votes (Like | Disagree)
BuddyRich Avatar
10 weeks ago
At this point, its mostly down to software features.

I would love for true audio passthrough rather than the Dolby MAT stuff for local media (served via Plex app)... THis would allow TrueHD Atmos and DTS/DTS-MA and DTS-X.... also stop the forced resampling all audio to 48Hz... if playing music from Apple Music lossless, leave it as 44.1Khz (or HiRes even). On the video side more varied Dolby Vision profile support... and not sure if the hardware actually supports it or not, but AV1 codec support...

Otherwise allow downloads of from Netflix/Amazon etc for offline use like you can with the apps for taking to the cottage or somewhere without wifi to stream... 128GB is wasted otherwise.

More integration as a home hub... the Thread radios in them position them to be this, homekit is my Frontend/UI of choice for my smarthome...
Score: 12 Votes (Like | Disagree)
contacos Avatar
10 weeks ago
Lower price ? they will just continue to sell the current model for 20 bucks less and the next gen will be 20 bucks more expensive
Score: 12 Votes (Like | Disagree)

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