iPhone 15 Pro Max Now Starts at 256GB of Storage for $1,199

Apple today announced that the 6.7-inch iPhone 15 Pro Max starts at $1,199 in the U.S. with 256GB of storage. By comparison, the previous-generation iPhone 14 Pro Max started at $1,099 with 128GB of storage.

iPhone 15 Pro Pricing
The smaller iPhone 15 Pro with a 6.1-inch display continues to start at $999 with 128GB of storage in the U.S., just like the iPhone 14 Pro did.

Both of the iPhone 15 Pro models feature a lightweight titanium frame, USB-C port, customizable Action button, faster A17 Pro chip, Wi-Fi 6E support, and more. Read our announcement coverage for additional details about the devices.

All of the new iPhone 15 models are available to pre-order starting Friday, September 15, and will launch on Friday, September 22 in more than 40 countries and regions around the world, Apple said.

Related Roundup: iPhone 15 Pro

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Top Rated Comments

sniffies Avatar
9 months ago
Probably the best news of the entire keynote. So, essentially, no price increase.
Score: 24 Votes (Like | Disagree)
vertsix Avatar
9 months ago
So, technically, no price increase. Just making people upgrade their storage.
Score: 16 Votes (Like | Disagree)
JCCL Avatar
9 months ago
Good. No increase then, just raised the entry level sku
Score: 12 Votes (Like | Disagree)
SamRyouji Avatar
9 months ago
It's like another way of saying "We do not sell 128GB Pro Max anymore. Have a look at our base 256GB which has the same price as before. Accept it, and you'll gonna love it ❤️."
Score: 12 Votes (Like | Disagree)
CalMin Avatar
9 months ago
256GB should really be the base config in a phone with this sort of photo/video capability, but I'm glad they at least kept the price the same.
Score: 12 Votes (Like | Disagree)
sw1tcher Avatar
9 months ago

Probably the best news of the entire keynote. So, essentially, no price increase.
But Mark Gurman said there would be one.

I demand Apple raise prices so Gurman can be correct.
Score: 11 Votes (Like | Disagree)