iPhone 15 Pro Models Again Rumored to See $100 Price Increase

The iPhone 15 Pro and ‌iPhone‌ 15 Pro Max will be priced at $1,099 and $1,199 in a $100 price increase over the current models, according to Wedbush analyst Dan Ives.

iPhone 15 Pro Colors Mock Feature
In an investor note seen by MacRumors, Ives becomes the latest analyst to emphasize the expected price rises for Apple's Pro ‌iPhone‌ models, which have been widely reported in recent months. He also reinforced previous reports that the ‌iPhone‌ 15 and 15 Plus will maintain the same pricing as the current models.

Ives believes there will be considerable promotional activities and discounts from U.S. carriers in the coming months. Such initiatives are likely to further drive sales for the ‌iPhone‌ 15, offsetting potential resistance from the price increment. He also highlighted that 25 percent of Apple's 1.2 billion user base has not upgraded their devices in over four years. This apparently indicates a significant pent-up demand that could lead to what Ives terms a "mini super cycle."

Earlier this year, Bloomberg's Mark Gurman reported that Apple was contemplating raising the price for both the ‌iPhone‌ 15 Pro and the ‌iPhone‌ 15 Pro Max. Analyst Jeff Pu has also said that the ‌iPhone‌ 15 Pro models could be more expensive than the ‌iPhone‌ 14 Pro models. Most recently, DigiTimes' Luke Lin noted the impending "major price hike" for Apple's upcoming Pro ‌iPhone‌ models. The entire ‌iPhone‌ 15 lineup is due to be unveiled at Apple's "Wonderlust" event on Tuesday, September 12.

Tag: Wedbush

Popular Stories

iPhone 17 Pro and Air Feature

Two iPhone 17 Pro and iPhone Air Colors Appear to Scratch More Easily

Friday September 19, 2025 10:02 am PDT by
As reported by Bloomberg today, some of the new iPhone 17 Pro and iPhone Air models on display at Apple Stores today are already scratched and scuffed. French blog Consomac also reported on this topic. The scratches appear to be most prominent on models with darker finishes, including the iPhone 17 Pro and Pro Max in Deep Blue, and the iPhone Air in Space Black. Images Credit: Consoma ...
Apple Foldable Thumb

Foldable iPhone Like 'Two Titanium iPhone Airs' Joined at the Hinge

Monday September 22, 2025 2:16 am PDT by
Next year's rumored foldable iPhone will showcase an ultra-thin design resembling "two titanium iPhone Airs side-by-side," according to Bloomberg's Mark Gurman. Writing in the Q&A section of his latest Power On newsletter, Gurman says Apple's first foldable device will be "super thin and a design achievement," combining Apple's thinnest iPhone form factor with cutting-edge folding...
iOS 26

iOS 26.0.1 Coming Soon, Likely With iPhone Air and iPhone 17 Pro Fix

Thursday September 18, 2025 9:17 am PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. The update will have a build number of 23A350, or similar, the account said. It is likely that iOS 26.0.1 will fix a camera-related bug on the new iPhone Air and iPhone 17 Pro models. In his iPhone Air review, CNN Underscored's Henry T. ...
iPhone 17 Pro Colors

iPhone 17 Pro Max Teardown Reveals Qualcomm's Snapdragon X80 Modem for 5G

Friday September 19, 2025 7:39 am PDT by
While the iPhone Air is equipped with Apple's custom C1X modem for cellular connectivity, all of the iPhone 17 models are outfitted with Qualcomm modems still. A teardown video shared on Chinese platform Bilibili today (via Reddit) appears to confirm the iPhone 17 Pro Max is equipped with Qualcomm's Snapdragon X80 modem in particular. The same modem is likely used in the iPhone 17 and iPhone ...
iphone 17 pro max techwoven

Here Are The Best Cases You Can Buy for Your New iPhone 17 and iPhone Air

Friday September 19, 2025 6:46 am PDT by
Apple's new iPhones launch today, and there are plenty of options to choose from when it comes to protecting your new device from drops and scratches. In this article, we're taking a look at some of the best options for iPhone 17, iPhone 17 Pro, and iPhone 17 Air cases, as well as a few charging accessories. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iphone 17 pro inside

iPhone 17 Teardowns Confirm SIM and eSIM-Only Battery Capacities

Friday September 19, 2025 8:39 am PDT by
YouTube channel REWA Technology today shared an iPhone 17 Pro teardown video, offering a closer look inside the model with a SIM card tray. We are still waiting for repair website iFixit to share a more comprehensive teardown of the latest iPhone models, but this video provides a good look in the meantime. The device features various internal design changes, including larger rear camera...

Top Rated Comments

BradWI Avatar
27 months ago

Given inflation, it seems fair enough.
This kind of thinking by the uniformed is why corporate greed has been able to go unchecked because the rubes just think "oh, it's inflation lol" when it's purely profit taking.
Score: 27 Votes (Like | Disagree)
WWPD Avatar
27 months ago
"Good mornang! We have been hard at work here at Apple developing our most expensive iPhone yet and we think you're going to love it."
Score: 17 Votes (Like | Disagree)
brauntj Avatar
27 months ago
Is it really a price hike?
256G iPhone 14 Pro - $1099
256G iPhone 15 Pro - $1099 (est)
Score: 15 Votes (Like | Disagree)
aParkerMusic Avatar
27 months ago

Is it really a price hike?
256G iPhone 14 Pro - $1099
256G iPhone 15 Pro - $1099 (est)
Shhhhh! They need their sensationalist headlines!
Score: 15 Votes (Like | Disagree)
Dranix Avatar
27 months ago
They need to get cheaper not more expensive...
Score: 14 Votes (Like | Disagree)
Rob198612 Avatar
27 months ago
If it starts at 256GB rather than 128GB I will be ok with this new price
Score: 13 Votes (Like | Disagree)