Apple Considering Shift Away From Sony for Micro-OLED Displays in Future Vision Pro Headsets

Apple is considering switching production of micro-OLED displays for future versions of the Vision Pro headset from Sony to Chinese manufacturers like BOE and SeeYa amid supply chain challenges, The Information reports.

apple vision pro expanded
Sony, the current supplier of micro-OLED displays for Vision Pro, has apparently shown reservations about expanding its production capabilities for the components amid Apple's effort to ramp up mass production of the headset. Chinese technology firms BOE Technology and SeeYa Technology, on the other hand, are showing significant commitment to the technology, supported by local government initiatives. Apple is currently testing displays from these two suppliers for both a next-generation Vision Pro model and a future low-cost mixed-reality headset device.

If BOE and SeeYa can meet Apple's rigorous quality standards, there is the potential for them to outright replace Sony as the principal Vision Pro display supplier in the future. Even so, Apple's increased engagement with Chinese entities presents different potential operational challenges, evidenced by recent legal issues between Samsung and BOE, as well as various labor concerns.

Regardless, Chinese companies are already deeply integrated in Apple's current production processes for Vision Pro, with firms like Lens Technology and Genius Electronic Optical being key contributors to the headset's production. Likewise, Luxshare Precision Industry has replaced Taiwan's Pegatron as the primary assembler for the device.

Related Roundup: Apple Vision Pro
Related Forum: Apple Vision Pro

Top Rated Comments

Doomtomb Avatar
4 weeks ago
Sony is hesitant likely because of the ongoing demand forecast cuts and being stuck holding the bill.
Score: 13 Votes (Like | Disagree)
infiniteentropy Avatar
4 weeks ago
"Future versions" of the thing we don't have an existing version of.
Score: 8 Votes (Like | Disagree)
jigzaw Avatar
4 weeks ago
Just gonna be the party pooper and mention that China is engaging in genocide against the Uighur Muslims. The biggest American companies in the world continue to look the other way and pump money into that totalitarian nightmare regime and history will NOT look kindly on it.

I wish Americans could be proud of our biggest industries and see that they support democracy and basic human rights, but they don't, so maybe it's time to start pressuring DC to outlaw doing business with governments engaging in f^&ing genocide. I mean, just the barest minimum of a moral stance. Never Again was supposed to mean NEVER again.
Score: 5 Votes (Like | Disagree)
lysingur Avatar
4 weeks ago
Sony is very astute in not wanting to be beholden to Apple in expanding its production capacity just for Vision Pro. This is the strategy Apple uses to strong-arm suppliers in price negotiations—once the suppliers make all that investment in scaling up their production capacity, they can't simply scale down when Apple pulls the plug. They would then have to cut prices to keep Apple as a customer.

Sony must have seen that Vision Pro would be nothing but a niche product.
Score: 4 Votes (Like | Disagree)
HobeSoundDarryl Avatar
4 weeks ago
Cue up about 1XX posts of product bash-a-rama, but I'm looking forward to this brand new Apple tech. There is such potential for a device that can show our ears anything in a realistic way and similarly make our ears hear sounds like we are there too. Bring it on!

IMO: this seems much more exciting than slightly bigger, slightly rounder, slightly faster, port change, colors, etc iterations of the existing mix... a truly ALL-NEW thing from Apple.
Score: 4 Votes (Like | Disagree)
Born Again Avatar
4 weeks ago
Is vision pro technically vaporware until it is actually released?

Does everyone remember AirPower???! That turned out to be vaporware lol
Score: 4 Votes (Like | Disagree)

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