Apple Facing $1 Billion UK Antitrust Lawsuit Over App Store Fees

Apple has become the target of a £785 million ($1 billion) class action lawsuit on behalf of over 1,500 developers in the UK over its App Store fees, reports TechCrunch.

app store blue banner uk fixed
The suit accuses Apple of abusing a dominant position by charging a 15% to 30% fee on in-app sales in the ‌App Store‌, a policy that has been criticized by antitrust regulators in other countries.

It also argues UK consumers are missing out because developers are being deprived of money that could be spent on research and development to help drive app innovation.

The lawsuit is being brought by Sean Ennis, a professor at the Centre for Competition Policy at the University of East Anglia, on behalf of app developers.

"Apple's charges to app developers are excessive, and only possible due to its monopoly on the distribution of apps onto iPhones and iPads," said Ennis in a statement. "The charges are unfair in their own right, and constitute abusive pricing. They harm app developers and also app buyers."

The lawsuit is an opt-out class action. In other words, UK-based developers don't have to register to be included in any potential winnings, which would be calculated based on their app business.

Apple has been accused of or investigated for anticompetitive practices in several other countries over the past few years, including France, Germany, the Netherlands, South Korea, Japan, the United States, and more, with many of the complaints related to the ‌App Store‌. As a result, Apple has been forced to make changes to the ‌App Store‌ in some countries, such as allowing developers to offer alternative payment systems in South Korea.

Apple's ‌App Store‌ terms and conditions are also being probed by the UK's Competition and Markets Authority (CMA), which opened its investigation in March 2021.

In the European Union, Apple is gearing up to accommodate the Digital Markets Act, which will require it to allow apps to be downloaded on the iPhone using sideloading or alternate app stores in iOS 17.

For Apple's part, it says the ‌App Store‌ is not the only way for developers to reach users, since they can also do so over Safari and other web browsers, where Apple rules do not apply. The company also says the majority of developers don't even pay any commission, while of those who do, many benefit from the ‌App Store‌ Small Business Program which requires them to pay only 15% fees.

Apple has also been keen to point out that over the past 15 years it has not raised commission rates or added fees, while twice in the last two years, federal courts have said Apple is entitled to charge a commission for access to its platform and rejected the assertion that the ‌App Store‌ gives the company monopoly power. Apple often also highlights the success of third-party apps on the ‌App Store‌ and their investments in developers' success, as well as the quality and security of the ‌App Store‌ itself.

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 17 air dummy unbox therapy

iPhone 17 Air's Extreme Thinness Demoed in New Video

Tuesday April 22, 2025 10:22 am PDT by
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be. The iPhone 17 Air is expected to be ...
iphone 17 dummies sonny dickson

iPhone 17 Air Almost as Thin as Its Buttons, New Images Show

Thursday April 24, 2025 2:14 am PDT by
If you missed the video showing dummy models of Apple's all-new super thin iPhone 17 Air that's expected later this year, Sonny Dickson this morning shared some further images of the device in close alignment with the other dummy models in the iPhone 17 lineup, indicating just how thin it is likely to be in comparison. The iPhone 17 Air is expected to be around 5.5mm thick – with a thicker ...
ipad air windows 11 arm

M2 iPad Air Runs Windows 11 ARM via Emulation, Thanks to EU Rules

Tuesday April 22, 2025 5:01 am PDT by
A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect. As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
iOS 18

iOS 18.5 Includes Only a Few Changes So Far

Monday April 21, 2025 11:00 am PDT by
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes. The changes are in the Mail and Settings apps. In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner. In the Settings app, AppleCare+ coverage information is more...
iPhone 17 Air Pastel Feature

iPhone 17 Air Launching Later This Year With These 16 New Features

Thursday April 24, 2025 8:24 am PDT by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device. Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...

Top Rated Comments

senttoschool Avatar
23 months ago
Good time to repost this: https://www.macrumors.com/2020/07/22/apple-app-store-fee-study/




Score: 74 Votes (Like | Disagree)
senttoschool Avatar
23 months ago

If developers did no longer bother to develop for Apple, the iPhone wouldn't sell either. In a sense they are really depending on one another but Apple still has the upper hand being a "Monopoly". Devs kind of have no choice but to suck up the fee if they want to stay in business
They do have a choice. They can develop for Windows, Android, Linux, web, Playstation, Xbox, Samsung App Store, Nintendo Switch, etc. The terms were clear when they first signed up to develop for iOS - pay 30% for digital goods. They signed up knowing this term.

It's like suing Walmart, America's largest retailer, because you don't want to continue to pay the fee to have your products in Walmart stores. If you don't like Walmart's fees, then put your products into Kroger, Albertson, Target, Amazon, etc.
Score: 39 Votes (Like | Disagree)
Glenny2lappies Avatar
23 months ago
If it weren't for Apple creating the App store in the first place, those developers would never have sold a thing.
Score: 26 Votes (Like | Disagree)
Sammy in SoCal Avatar
23 months ago
Someone explain to me how android-based phones which is like 80% of the global smart phone market doesn’t have developers catering to the app stores on there? If Apples fees are too much why aren’t they making apps for Android phones the first priority?

EDIT: looks like the previous post beat me to the punch first by 2 minutes (senttoschool)
Score: 21 Votes (Like | Disagree)
contacos Avatar
23 months ago

If it weren't for Apple creating the App store in the first place, those developers would never have sold a thing.
If developers did no longer bother to develop for Apple, the iPhone wouldn't sell either. In a sense they are really depending on one another but Apple still has the upper hand being a "Monopoly". Devs kind of have no choice but to suck up the fee if they want to stay in business
Score: 19 Votes (Like | Disagree)
SFjohn Avatar
23 months ago
Why aren’t they investigating Amazon which takes 50%! It makes Apple’s fee structure look absolutely inexpensive in comparison. ?
Score: 16 Votes (Like | Disagree)