Apple Vision Pro Likely to Launch in UK and Canada by End of 2024, Asia and Rest of Europe Soon After

Apple's Vision Pro is set to launch in the United States early next year, and Apple is discussing the United Kingdom and Canada as two of the first international markets to get the mixed reality headset by the end of 2024, although "a final decision hasn't been made," according to sources cited by Bloomberg's Mark Gurman.

Apple Vision Pro at Steve Jobs Theater
In his latest report, Gurman says Apple is looking at bringing the Vision Pro to Europe and Asia soon after, with Apple engineers working to localize the device for France, Germany, Australia, China, Hong Kong, Japan, and Korea.

Apple will also sell the Vision Pro through its U.S. online store in early 2024 before expanding online elsewhere, according to the report.

Apple is said to be already preparing the retail launch of its Vision Pro headset in the U.S., with plans in place for special areas in stores where customers can become accustomed to the new $3,500 device. Most stores are initially expected to have only one to two demo units due to limited supply and the high cost of the devices, and Apple is expected to stock head bands and light seals in multiple different sizes. From the report:

The company will designate special areas in the stores with seating, headset demo units and tools to size accessories for buyers. While the device will be sold at all of Apple’s roughly 270 US locations, the company is planning the sections for the Vision Pro initially at stores in major areas — such as New York and Los Angeles — before rolling them out nationwide, according to people with knowledge of the plans.

According to Gurman, Apple will ask in-store buyers to make an appointment to purchase the Vision Pro, similar to the strategy it used for the Apple Watch in 2015. During the appointment, staff will ensure the device is the correct fit for them, and users will be asked in advance for any ophthalmic prescriptions via an online portal so that the right lens inserts can be made available.

Apple is also said to be developing an iPhone app that scans a person's head, in addition to a physical machine that will calculate similar measurements. Online purchasers will also be asked to upload any eye prescription data and use the face scan app to work out the right accessory sizing, reports Gurman.

Apple does not anticipate partnering with third-party resellers to offer the Vision Pro until at least 2025, due to the complex supply chain logistics and staff training involved in handling the device and advising customers, adds the report.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...
iPhone Car Key Kia

Here's Which Vehicles Offer iPhone Car Keys

Sunday July 6, 2025 3:03 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. Apple has a web page with a list of vehicle models that ...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
iphone 17 pro render majin bu

New iPhone 17 Pro Renders Highlight Apple Logo and MagSafe Design Changes

Sunday July 6, 2025 8:43 pm PDT by
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max. Image via Majin Bu. Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side. ...
Prime Day 25 Feature Warm Triad

The Best Early Prime Day Deals on Apple Products

Saturday July 5, 2025 7:22 am PDT by
Amazon is soon to be back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront, and there are already many deals you can get on sale ahead of the event. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a ...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...

Top Rated Comments

klasma Avatar
26 months ago

That's a Brexit benefit if ever I saw one
I don’t really see how brexit makes a difference here. UK gets it earlier because it’s an English-speaking country.
Score: 20 Votes (Like | Disagree)
ThailandToo Avatar
26 months ago
Buying day one. I don’t understand the hate other than the price. I believe this will revolutionize how we live more than the iPhone has to date. Developing for this will be incredible. Can’t wait!
Score: 11 Votes (Like | Disagree)
tomtad Avatar
26 months ago
That's a Brexit benefit if ever I saw one
Score: 9 Votes (Like | Disagree)
timber Avatar
26 months ago

That's a Brexit benefit if ever I saw one
Speaking English?
Score: 8 Votes (Like | Disagree)
mattopotamus Avatar
26 months ago

By the time this comes out, the buzz surrounding it will be long gone. People have the attention span of a "swipe" nowadays
I'll actually have to disagree. I think this will be sold out day one. While expensive, it is totally different than anything else on the market. The quantities will probably be super limited, so sold out could be a mean hundred thousand units.
Score: 4 Votes (Like | Disagree)
Onimusha370 Avatar
26 months ago

That's a Brexit benefit if ever I saw one
The brexit benefit is that $3,500 will translate to £3,700 :)
Score: 4 Votes (Like | Disagree)