Nearly $1 Billion Deposited by Apple Card Owners Four Days After Savings Account Launch
Apple on April 17 introduced the Apple Card Savings account, and it turns out that it was highly popular with iPhone users. The new Apple-branded high-yield savings account saw up to $990 million in deposits during the first four days after launch, according to Forbes.
Forbes says that it spoke with two anonymous sources with knowledge of how the Apple Savings account performed shortly after launch, but the deposit total has not been officially confirmed by Apple or by Goldman Sachs, Apple's partner on the Apple Card Savings venture.
During the first day alone, Apple Card owners deposited $400 million, which is perhaps not a surprise given Apple's large iPhone user base in the United States. By the end of the week, approximately 240,000 accounts had been opened.
The Apple Savings account is limited to Apple Card holders, and it allows them to deposit the Apple Cash earned from the Apple Card directly into the account. Apple Card holders can also deposit additional money from a checking account into the Apple Card Savings account, where it will earn interest.
Apple is offering a 4.15% APR at the current time, which is appealing when combined with the ease of opening the savings account. Creating an account takes just a couple of minutes for those who already have an Apple Card, and it works like any other savings account. There are no fees and there is no minimum balance, though accounts can't exceed the $250,000 FDIC insurance limit.
The competitive APR and the simplicity of the Apple Savings account will give it an edge over competing high-yield savings account providers. Getting a higher rate for a savings account typically requires dealing with a digital bank, and not many popular financial companies are able to compete with Apple on APR. Citi Bank, for example, has a 3.85% rate, and Discover is at 3.75%. American Express also offers a 3.75% APR, while Capital One is at 3.50% and Barclays is at 4%.
Like the Apple Card, the Apple Savings account is managed from the Wallet app, and earnings can be tracked through a simple, informative interface.
Top Rated Comments
people can have multiple savings accounts ?. what makes you think people depositing into Apple don’t know what other higher yields are out there?
and… who cares anyway. Apple has no minimum and is just a more seamless/integrated experience than those other nameless accounts you mentioned.
I think this is overall a good thing. I’m sure Apple inspired some people to do more with their money than what they were doing before.
Apple better not change its mind on that 4.15% APR rate. More deposits to come in the future! We are locked in now! Let's go!!