Teens Continue to Love iPhone, But Aren't So Sure About AR/VR Headsets

Apple's iPhone continues to be the most popular smartphone with U.S. teens by far, and 87 percent of teens surveyed in the first 2023 Piper Sandler teen survey said they own an ‌iPhone‌.

iPhone 14 Pro Purple Side Perspective Feature Purple
88 percent of teens said that their next smartphone will be an ‌iPhone‌, but ‌iPhone‌ ownership has held steady at that 87 percent figure since last year. Over the last decade, the number of teens that own an ‌iPhone‌ has more than doubled. In 2012, for example, just 40 percent of U.S. teens reported owning an ‌iPhone‌.

teen iphone ownership 2023
As for the Apple Watch, 35 percent of teens own one of the wrist-worn devices, up four percent since last fall. 15 percent of teens said they plan to buy an Apple Watch in the next six months.

teen apple watch ownership 2023
Apple Pay was the number one payment app used for purchases with 39 percent of teens reporting using ‌Apple Pay‌ within the last month, followed by Cash App at 25 percent. For peer-to-peer money transfers, though, Apple's Apple Cash option hasn't caught on. Teens prefer Square's Cash App and PayPal's Venmo for sending one another money.

Spotify was the most popular music platform among teens with 68.1 percent claiming to have used Spotify over the last six months. Just 36.4 percent of teens said they had used Apple Music in the last six months. 44.3 percent claimed to be subscribed to Spotify, while 31.5 percent said they were subscribed to ‌Apple Music‌.

A total of 29 percent of teens reported owning a VR headset, with just 14 percent using the device on a weekly basis and four percent using it daily. That metric comes as Apple gears up to launch its own AR/VR headset this year, which will be more expensive than existing options.

Among teens that do not own a VR headset, a total of 61 percent said they had no plans to purchase one. 16 percent said they were moderately interested and might purchase, while just seven percent expressed a deeper level of interest and said they intend to make a purchase.

A lack of interest in the AR/VR space from teens does not bode well for Apple's upcoming headset, but the rumored $3,000 price tag for the first iteration does not suggest that it is aimed at a teen audience at this time. Still, the survey makes it clear that other VR headset options from companies like Meta have not been able to make inroads with the key teen demographic.

Just seven percent of teens that were polled said they were planning to purchase a headset, while another 52 percent were "unsure or uninterested."

Piper Sandler has been conducting teen surveys on a biannual basis for more than a decade. Thousands of teens across the United States are surveyed for each one, and this year's spring study includes responses from 5,690 teens with an average age of 16.2 years.

Top Rated Comments

TheYayAreaLiving ?️ Avatar
9 months ago
iPhone and AR/VR don’t go well together. iPhone is revolutionary. AR/VR is more of a gimmick. It’s fun for 5-10 minutes and then it’s game over.
Score: 16 Votes (Like | Disagree)
waquzy Avatar
9 months ago
iPhone > the rest, nothing else comes close!
Score: 13 Votes (Like | Disagree)
coolfactor Avatar
9 months ago
No matter how good the Android hardware gets, I still can't bring myself to trust Android.
Score: 11 Votes (Like | Disagree)
sw1tcher Avatar
9 months ago

Teens are discerning customers who understand a quality product that is worth paying for.
You mean Teens are discerning customers who understand a quality product that is worth their parents paying for. ?
Score: 11 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
9 months ago
Just imagine purchasing a $3000 Apple AR/VR headset and there are only 1 or 2 games available. ??
Score: 10 Votes (Like | Disagree)
sw1tcher Avatar
9 months ago

A headset is a niche product. People know what they can do with phones and watches, and those devices travel with them as part of their person. Not a headset, unless they have the profile of sunglasses, and we all know how that went over with past releases.
Who wouldn't want to wear a AR/VR headset out in public like this guy?

You can then accessorize by throwing some Beats headsets around your neck to complete the look.

Attachment Image

Attachment Image
Score: 10 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.2 Will Add These 12 New Features to Your iPhone

Friday December 1, 2023 12:19 pm PST by
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
iOS 17

28 New Things Your iPhone Can Do in December's iOS 17.2 Update

Friday December 1, 2023 2:57 am PST by
Apple made the first beta of iOS 17.2 available to developers in October. Since then we've seen three more betas, and with each iteration Apple continues to add more new features and changes, many of which users have been anticipating for quite a while. Below, we've listed 28 new things that are coming to your iPhone when the finalized version is publicly released this December. 1. Help...
anker new xmas 1

Anker's Cyber Week Sale Enters Final Days With Up to 60% Off Sitewide

Friday December 1, 2023 12:05 pm PST by
Anker's Black Friday/Cyber Week event is entering its final days this weekend, and it's still offering up to 60 percent off sitewide. There are also a few "mystery boxes" that can include hundreds of dollars in savings, if you're willing to risk not knowing what you're buying ahead of time. All of these sales will end on December 3. Note: MacRumors is an affiliate partner with Anker. When you...
iOS 17

Apple Releases iOS 17.1.2 With Security Fixes

Thursday November 30, 2023 10:12 am PST by
Apple today released iOS 17.1.2 and iPadOS 17.1.2, small updates to the iOS 17 and iPadOS 17 operating systems that Apple introduced in September. iOS 17.1.2 and iPadOS 17.1.2 come a few weeks after the release of iOS 17.1.1, another bug fix update. iOS 17.1.2 and iPadOS 17.1.2 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update....
iPhone 16 Mock Header Updated 1

iPhone 16 to Include Action Button Across Entire Lineup

Thursday November 30, 2023 4:08 pm PST by
The release of the iPhone 15 Pro and Pro Max saw the introduction of an entirely new user-configurable button known as the Action button, and now, MacRumors has seen extensive evidence confirming Apple is planning to include the Action button on the entire iPhone 16 range. Designs and plans for the Action button date back to at least 2021, as the button was intended for release alongside hapt...
General Apps Messages

Green Bubbles on iPhone to Gain These 7 New Features Next Year

Thursday November 30, 2023 9:00 am PST by
Earlier this month, Apple announced that it will finally support RCS in the Messages app on the iPhone starting later next year. This change will result in several improvements to the messaging experience between iPhones and Android devices. RCS will become the new default standard for messaging between iPhones and Android devices, but these conversations will still have green bubbles like...
top stories 2dec2023

Top Stories: iOS 17.1.2 Released, NameDrop Misinformation, and More

Saturday December 2, 2023 6:00 am PST by
Apple employees are back to work following a Thanksgiving break, and that means this week saw a number of new operating system updates for both public release and beta testing. This week also saw some misinformation about Apple's new NameDrop feature making the rounds, while Apple and Goldman Sachs appear to be on the verge of a break-up in their Apple Card and savings account partnership,...