Teens Continue to Love iPhone, But Aren't So Sure About AR/VR Headsets

Apple's iPhone continues to be the most popular smartphone with U.S. teens by far, and 87 percent of teens surveyed in the first 2023 Piper Sandler teen survey said they own an ‌iPhone‌.

iPhone 14 Pro Purple Side Perspective Feature Purple
88 percent of teens said that their next smartphone will be an ‌iPhone‌, but ‌iPhone‌ ownership has held steady at that 87 percent figure since last year. Over the last decade, the number of teens that own an ‌iPhone‌ has more than doubled. In 2012, for example, just 40 percent of U.S. teens reported owning an ‌iPhone‌.

teen iphone ownership 2023
As for the Apple Watch, 35 percent of teens own one of the wrist-worn devices, up four percent since last fall. 15 percent of teens said they plan to buy an Apple Watch in the next six months.

teen apple watch ownership 2023
Apple Pay was the number one payment app used for purchases with 39 percent of teens reporting using ‌Apple Pay‌ within the last month, followed by Cash App at 25 percent. For peer-to-peer money transfers, though, Apple's Apple Cash option hasn't caught on. Teens prefer Square's Cash App and PayPal's Venmo for sending one another money.

Spotify was the most popular music platform among teens with 68.1 percent claiming to have used Spotify over the last six months. Just 36.4 percent of teens said they had used Apple Music in the last six months. 44.3 percent claimed to be subscribed to Spotify, while 31.5 percent said they were subscribed to ‌Apple Music‌.

A total of 29 percent of teens reported owning a VR headset, with just 14 percent using the device on a weekly basis and four percent using it daily. That metric comes as Apple gears up to launch its own AR/VR headset this year, which will be more expensive than existing options.

Among teens that do not own a VR headset, a total of 61 percent said they had no plans to purchase one. 16 percent said they were moderately interested and might purchase, while just seven percent expressed a deeper level of interest and said they intend to make a purchase.

A lack of interest in the AR/VR space from teens does not bode well for Apple's upcoming headset, but the rumored $3,000 price tag for the first iteration does not suggest that it is aimed at a teen audience at this time. Still, the survey makes it clear that other VR headset options from companies like Meta have not been able to make inroads with the key teen demographic.

Just seven percent of teens that were polled said they were planning to purchase a headset, while another 52 percent were "unsure or uninterested."

Piper Sandler has been conducting teen surveys on a biannual basis for more than a decade. Thousands of teens across the United States are surveyed for each one, and this year's spring study includes responses from 5,690 teens with an average age of 16.2 years.

Popular Stories

iOS 18 Siri Integrated Feature

Report: These 10 New AI Features Are Coming in iOS 18

Sunday May 26, 2024 12:57 pm PDT by
iOS 18 and macOS 15 will offer an array of new AI features such as auto-generated emojis, suggested replies to emails and messages, and more, Bloomberg's Mark Gurman reports. A significant portion of Apple's Worldwide Developers Conference (WWDC) is expected to focus on AI features. Writing his latest "Power On" newsletter, Gurman explained that Apple's AI strategy emphasizes providing...
new best buy blue

Best Buy's Memorial Day Sale Has Record Low Prices on iPads, MacBooks, and Much More

Friday May 24, 2024 7:12 am PDT by
Best Buy today kicked off its Memorial Day weekend sale, and it has some of the best prices we've tracked in weeks on iPads and MacBooks. Specifically, you'll find record low prices on the 5th generation iPad Air, iPad mini 6, M2 MacBook Air, and M3 MacBook Pro. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment,...
iOS 18 WWDC 24 Feature 2

Gurman: iOS 18 Will Allow Users to Recolor App Icons and Place Them Anywhere

Sunday May 26, 2024 12:22 pm PDT by
Apple's iOS 18 update will introduce new features for further customizing the iPhone's home screen, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman claimed that Apple will allow users to change the color of app icons in iOS 18. For example, "you can make all your social icons blue or finance-related ones green." This kind of home screen...
Apple iPhone 14 color lineup feature

Apple Now Selling Refurbished iPhone 14 Models

Friday May 24, 2024 11:15 am PDT by
Apple today added refurbished iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max devices to its online store for refurbished products, offering the prior-generation iPhones at a discount for the first time since their 2022 launch. The iPhone 14 is available starting at $619, the iPhone 14 Pro is available starting at $759, and the iPhone 14 Pro Max is available starting at $849. ...
top stories 25may2024

Top Stories: iOS 17.5.1 Fixes Concerning Photos Bug, All-New iPhone 17 Model Rumored, and More

Saturday May 25, 2024 6:00 am PDT by
It's been quite a week of Apple news and rumors, ranging from a concerning bug with deleted photos reappearing on users' devices to hot rumors about a new high-end iPhone model for 2025 and a MacBook with a foldable screen coming as soon as 2026. Other news and rumors this week included fresh expectations for iOS 18 features and new headphones from Sonos to compete head-to-head with AirPods...

Top Rated Comments

TheYayAreaLiving ?️ Avatar
15 months ago
iPhone and AR/VR don’t go well together. iPhone is revolutionary. AR/VR is more of a gimmick. It’s fun for 5-10 minutes and then it’s game over.
Score: 16 Votes (Like | Disagree)
waquzy Avatar
15 months ago
iPhone > the rest, nothing else comes close!
Score: 13 Votes (Like | Disagree)
coolfactor Avatar
15 months ago
No matter how good the Android hardware gets, I still can't bring myself to trust Android.
Score: 11 Votes (Like | Disagree)
sw1tcher Avatar
15 months ago

Teens are discerning customers who understand a quality product that is worth paying for.
You mean Teens are discerning customers who understand a quality product that is worth their parents paying for. ?
Score: 11 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
15 months ago
Just imagine purchasing a $3000 Apple AR/VR headset and there are only 1 or 2 games available. ??
Score: 10 Votes (Like | Disagree)
sw1tcher Avatar
15 months ago

A headset is a niche product. People know what they can do with phones and watches, and those devices travel with them as part of their person. Not a headset, unless they have the profile of sunglasses, and we all know how that went over with past releases.
Who wouldn't want to wear a AR/VR headset out in public like this guy?



You can then accessorize by throwing some Beats headsets around your neck to complete the look.



Attachment Image

Attachment Image
Score: 10 Votes (Like | Disagree)