Apple Music Classical Promoted With TV Ad Following Launch
Following the launch of Apple Music Classical, the first TV ad for the classical music streaming service has been released. The 30-second video features pianist Alice Sara Ott and conductor Karina Canellakis performing Beethoven's Piano Concerto No. 1.
Apple Music Classical is
now available to download on the App Store around the world. Apple highlighted the launch with a
press release today.
"Apple Music Classical is a dedicated app that is great for classical experts as well as anyone who is new to classical, with the largest classical music selection in the world, the very best search and browse capabilities, the most premium sound experience with Spatial Audio, and thousands of exclusive recordings," said Apple Music chief Oliver Schusser.
Apple Music Classical offers over five million classical music tracks and is included with a standard Apple Music subscription at no additional cost. The app is available for iPhones running iOS 15.4 or later, with no iPad version available and an Android app coming soon. For more details about the app, read our coverage from earlier today.
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Top Rated Comments
They actually play Beethoven's Piano Concerto Op. (not No.) 15.
The joke is she sees Op. 1 and begins playing, but then he types the 5 and Ott begins to play that and Canellakis and (presumably) the Netherlands Radio Philharmonic Orchestra join her in playing Op. 15.
Told you it was nerdy.
Playback features, for example, need to be able to handle classical music differently, such as when shuffling. It's not just a track shuffle but various movements that would need to play in order. I'm not saying that you can't offer both in a single app, but that would also be adding a lot of "features" that would get clumsy real fast for the majority of the users who don't need/want it.