Apple Reportedly Has Secretive 'Startup' Team Working on Experimental Technologies for Future Devices

Apple's secretive Exploratory Design Group is working on a range of next-generation technologies, Bloomberg's Mark Gurman reports.

apple park at night 1
In his most recent newsletter, Gurman revealed new information about Apple's Exploratory Design Group, known as "XDG" inside the company. The team is apparently highly secretive, even by Apple's notoriously high standards. People working on one project within the group are not permitted to communicate about their work with other members of XDG that are tasked with a different project. Individuals are also organized by skill set rather than specific projects, meaning that XDG members often work on several different projects simultaneously.

The Exploratory Design Group operates as a startup within Apple and is made up of only a few hundred people, mostly engineers and academic types. That's a far cry from the many hundreds of people in the Special Projects Group, which is focused on Apple's self-driving car, or the more than a thousand engineers in Apple's Technology Development Group, the team building the mixed-reality headset.

XDG also receives significant financial resources and members are encouraged to work on projects until they can determine whether or not an idea is viable, rather than "churn out" new features for devices like the iPhone.

Last week, Gurman revealed that XDG was behind Apple's recent breakthrough with non-invasive blood glucose monitoring technology. The group is said to be actively working on next-generation display technology, artificial intelligence, low-processor technologies, next-generation batteries for smartphones, and health features for headset devices to help people with eye diseases. Chip and battery technologies developed by XDG have purportedly already shipped in ‌iPhone‌, iPad, and Mac models for several years.

Popular Stories

2024 iPhone Boxes Feature

Apple Changes Trade-In Values for iPhones, iPads, Macs, and More

Thursday January 16, 2025 6:45 am PST by
Apple today adjusted estimated trade-in values for select iPhone, iPad, Mac, and Apple Watch models in the U.S., according to its website. Some values increased, while others decreased. The changes were not too significant, with most values rising or dropping by $5 to $50. We have outlined some examples below: Device New Value Old Value iPhone 15 Pro Max Up to $630 U ...
iPhone 17 Slim Feature Single Camera 1 Redux

'iPhone 17 Air' Launching Later This Year With These 10 New Features

Wednesday January 15, 2025 7:16 am PST by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the "ultra-thin" device. Overall, the "iPhone 17 Air" is shaping up to be a mixed bag. Due to its thinness, the device is expected to have some limited specifications compared to the iPhone 17 Pro models, including only a single rear camera, only a single speaker, no SIM...
Generic iOS 18

Everything New in iOS 18.3 Beta 3

Thursday January 16, 2025 12:39 pm PST by
Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features. Notification Summary Changes Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines. For...
new magsafe charger

Apple Releases Updated MagSafe Charger Firmware

Tuesday January 14, 2025 11:30 am PST by
Apple today released new firmware designed for the 25W MagSafe Charger that is compatible with the iPhone 12 and later and the latest AirPods and Apple Watch models. The updated firmware is version 2A143, up from the 2A138 firmware that the accessory shipped with. In the Settings app, you'll see a different version number than the internal firmware number. The 2024 MagSafe charger was...
MacBook Air 15 Inch Feature Blue

MacBook Air Likely Apple's First Product Update of 2025: What to Expect

Wednesday January 15, 2025 8:49 am PST by
There is a good chance that Apple's first product announcement of 2025 will be updated 13-inch and 15-inch MacBook Air models with the M4 chip. Last month, Apple released macOS Sequoia 15.2, and in doing so it accidentally confirmed new MacBook Air models are coming this year (unsurprisingly). Bloomberg's Mark Gurman said the new MacBook Air models will be announced "earlier" than some...
iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Launching Later This Year With These 8 New Features

Thursday January 9, 2025 5:45 am PST by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. iPhone 17 Pro concept based on rumors Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025: More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
Generic iOS 19 Feature Mock Light

iOS 19 Leak Reveals All-New Design

Friday January 17, 2025 2:42 pm PST by
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app. Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
Apple Card iPhone 16 Pro Feature

Three Companies Are Now in the Running to Take Over the Apple Card

Thursday January 16, 2025 8:18 am PST by
Apple is in talks with Barclays and Synchrony about becoming its new financial partner for the Apple Card, according to Reuters sources. The report today added that Apple has also been holding discussions with Chase Bank owner JPMorgan since last year, so there are at least three potential companies in the running to take over the Apple Card from current partner Goldman Sachs. Goldman...
Generic iOS 18

iOS 18.3 Coming Soon: Here's What's New

Monday January 13, 2025 5:33 am PST by
iOS 18.3 is currently in beta for developers and public beta testers. So far, the upcoming iPhone software update is very minor in scope. Below, we outline what is new in iOS 18.3 so far. The only potential new feature coming to iPhones with iOS 18.3 so far is robot vacuum support in the Home app, but this functionality is not yet live. Apple is laying the groundwork for the feature,...

Top Rated Comments

ugahairydawgs Avatar
25 months ago
So.....Apple has an R&D group.

Big if true.
Score: 37 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
25 months ago
How about a Secretive 'Startup' team to work on providing improvements and stability on iOS, iPadOS, watchOS, and macOS? It's the software that needs love and attention.
Score: 25 Votes (Like | Disagree)
szw-mapple fan Avatar
25 months ago
No surprises here. All big tech companies have teams like this in one form or another.
Score: 22 Votes (Like | Disagree)
nistromo Avatar
25 months ago
Wow, write me a 1000 words about Apple having R&D. Stat.
Score: 17 Votes (Like | Disagree)
dannys1 Avatar
25 months ago
Wow! Imagine the richest technology company in the word having an R&D department. MIND. BLOWN.
Score: 16 Votes (Like | Disagree)
darngooddesign Avatar
25 months ago
It would be dumb if they weren’t.
Score: 11 Votes (Like | Disagree)