Apple today shared a new "Call Me" ad in which actor Timothée Chalamet expresses his desire to star in an Apple TV+ show or movie. Chalamet has yet to make an appearance in any of Apple's original content, but the ad's release suggests that might change soon.
"Apple TV+ has almost all the biggest stars in Hollywood," says Apple, in the video's description on YouTube. "Almost. Timothée Chalamet wants in."
Last year, a similar ad was released in which actor Jon Hamm acts jealous about not appearing in any Apple TV+ content. Hamm joined the cast of the hit Apple TV+ drama series "The Morning Show" for its third season, which should be released later this year, so the ad ultimately foreshadowed his upcoming debut on the streaming service.
Apple TV+ now costs $6.99 per month after a price increase last year.
Tag: Apple TV Plus Guide
Top Rated Comments
Great to see Apple making ads like this again – has a somewhat late 90s/early 00s vibe.
By not playing that game, Apple can offer a more attractive price point and focus on building a bank of new content. The service doesn't have to compete with Netflix, HBO or Disney -- just with their new content, and I'd say on the whole they're doing well. Most new series are losers (this has always been true on all networks), the trick is to take chances and pick up more hits than the competition.
Then, give it time. A hit like Ted Lasso will be something that people will want to look back on for the rest of their lives, and Apple will be there to charge them $7.
Y'all are funny...