Apple Launches Black Unity Sport Loop With Matching Apple Watch Face and iPhone Wallpaper

Apple today released a new, special-edition Black Unity Sport Loop Apple Watch band in celebration of Black History Month.

Apple Watch Unity Band 2023
The band comes as part of Apple's wider commemoration of Black History Month, where the company plans to highlight curated content celebrating Black culture and community.

The Black Unity Sport Loop features the word "Unity" woven abstractly into the band using red, green, and black yarns that pay homage to the Pan-African flag, while a unique layering of yarns lends a sense of three-dimensionality to the letters. Additionally, the Unity Mosaic watch face incorporates geometric shapes in green, black, red, and yellow, and as the minutes change, each number uses pieces of other numbers to morph into new forms. iPhone users can also show their support with the new Unity wallpaper for their Lock Screen.

The Black Unity Sport Loop is now available to order on and in the Apple Store app for $49, and will be available in select ‌Apple Store‌ locations beginning January 24. The band is available in 41mm and 45mm sizes.

black unity 2023

The Unity 2023 watch face and Unity iPhone wallpaper will be available next week as part of watchOS 9.3 and iOS 16.3.

In the coming weeks, Apple will roll out new content in the App Store, Apple TV app, Apple Music, Apple Fitness+, Apple News, Apple Podcasts, Apple Books, and Apple Maps to spotlight black creativity, contributions, and experiences.

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Related Forum: Apple Watch

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Top Rated Comments

Kylo83 Avatar
20 months ago
I wish apple would just stop with identity politics
Score: 34 Votes (Like | Disagree)
DFZD Avatar
20 months ago
Imagine getting hurt by a harmless branding exercise.
Score: 30 Votes (Like | Disagree)
Eldaerenth Faexidor Avatar
20 months ago

I wish apple would just stop with identity politics
This is for me the reason that I don’t buy these kind of watch bands. I want to buy a band that matches my mood and my style. I don’t want to be associated with some form of activism or identity politics. Sorry, not sorry.
Score: 24 Votes (Like | Disagree)
Kylo83 Avatar
20 months ago
Here we go again
Score: 17 Votes (Like | Disagree)
purplerainpurplerain Avatar
20 months ago
It’s very sad to see some members are so racist and insecure about themselves that they forget that black people buy Apple products too. If they think this is “virtue signalling” they’re such lost souls.
Score: 13 Votes (Like | Disagree)
Kylo83 Avatar
20 months ago

^ The promo MBP video with that design company was… interesting
Yeah I noticed that apple say they are all about diversity but at the same time only put one group of people in promo videos
Score: 11 Votes (Like | Disagree)