France Fines Apple €8 Million for Targeted App Store Ads

French regulators today fined Apple €8 million for breaching France's data protection rules with targeted App Store ads. France's National Commission for Informatics and Liberty (CNIL) says that Apple did not get the consent of French iPhone users before using identifiers to present targeted ads in the iOS 14.6 update.

iOS App Store General Feature Desaturated
Apple was collecting information and using that data for ads by default, and CNIL says that users had to undertake a "large number of actions" to turn advertising off in the Privacy section of the Settings app. As a result, CNIL ruled that Apple breached Article 82 of the Data Protection Act, leading to a sanction of 8 million euros.

The CNIL services have found that under the old version 14.6 of the iPhone operating system, when a user went to the App Store, identifiers for several purposes, including purposes of customizing advertising ads displayed on the App Store, were by default automatically read on the terminal without collecting consent.

In a statement to Fortune's Patrick McGee, Apple said that it is "disappointed" with the decision and plans to appeal, noting that it only uses its own data for personalized ads.

We are disappointed with this decision given the CNIL has previously recognized that how we serve search ads in the App Store prioritizes user privacy, and we will appeal.

Apple Search Ads goes further than any other digital advertising platform we are aware of by providing users with a clear choice as to whether or not they would like personalized ads. Additionally, Apple Search Ads never tracks users across 3rd party apps and websites, and only uses first-party data to personalize ads. We believe privacy is a fundamental human right and a user should always get to decide whether to share their data and with whom.

Today's fine dates back to a 2021 investigation that CNIL launched after a complaint from the France Digitale association. France Digitale, a lobbying group that represents startups and venture capital firms, said that the iOS 14 update did not comply with European protections for personal data. Apple has since changed how targeted advertising works, and the opt-in and opt-out procedures.

Top Rated Comments

Wanted797 Avatar
10 months ago

Not to defend Apple, but how is this any different than quite literally any other version of targeted ads? I am not being sarcastic or anything I am genuinely confused unless everyone has just been getting fines and just shrugging it off then okay
Because Apple made a big song and dance (and rightfully so) about getting user permission to have targeted ads.

Then they went and abused it for themselves in the App Store.
Score: 15 Votes (Like | Disagree)
Love-hate ? relationship Avatar
10 months ago
Good but what’s 8M for them? Sanctions should be based on capitals percentage
Score: 12 Votes (Like | Disagree)
DFZD Avatar
10 months ago

There's a reason Europe has never created an Apple, or Facebook, or Google...
They did create Audi, BMW and Mercedes however, and also fined them heavily over dieselgate. Learn to accept when something is wrong.
Score: 12 Votes (Like | Disagree)
TheDailyApple Avatar
10 months ago
This is where I’m (uncharacteristically) happy about government intervention. Data and privacy protections are behind the times, and any move to punish companies for collecting data they weren’t given explicit permission to collect is usually good.
Score: 11 Votes (Like | Disagree)
sw1tcher Avatar
10 months ago

There's a reason Europe has never created an Apple, or Facebook, or Google...
Are you suggesting that Europe not having large market-abusing anti-competitive companies such as Apple, Facebook, Google, Amazon, etc is a bad thing? ?
Score: 8 Votes (Like | Disagree)
TimHalfCooked Avatar
10 months ago
This is just a blip, Tim is still learning. Not long now, he will be able to target everyone with gambling ads and get away with it.
Score: 7 Votes (Like | Disagree)

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