France Fines Apple €8 Million for Targeted App Store Ads

French regulators today fined Apple €8 million for breaching France's data protection rules with targeted App Store ads. France's National Commission for Informatics and Liberty (CNIL) says that Apple did not get the consent of French iPhone users before using identifiers to present targeted ads in the iOS 14.6 update.

iOS App Store General Feature Desaturated
Apple was collecting information and using that data for ads by default, and CNIL says that users had to undertake a "large number of actions" to turn advertising off in the Privacy section of the Settings app. As a result, CNIL ruled that Apple breached Article 82 of the Data Protection Act, leading to a sanction of 8 million euros.

The CNIL services have found that under the old version 14.6 of the iPhone operating system, when a user went to the App Store, identifiers for several purposes, including purposes of customizing advertising ads displayed on the App Store, were by default automatically read on the terminal without collecting consent.

In a statement to Fortune's Patrick McGee, Apple said that it is "disappointed" with the decision and plans to appeal, noting that it only uses its own data for personalized ads.

We are disappointed with this decision given the CNIL has previously recognized that how we serve search ads in the App Store prioritizes user privacy, and we will appeal.

Apple Search Ads goes further than any other digital advertising platform we are aware of by providing users with a clear choice as to whether or not they would like personalized ads. Additionally, Apple Search Ads never tracks users across 3rd party apps and websites, and only uses first-party data to personalize ads. We believe privacy is a fundamental human right and a user should always get to decide whether to share their data and with whom.

Today's fine dates back to a 2021 investigation that CNIL launched after a complaint from the France Digitale association. France Digitale, a lobbying group that represents startups and venture capital firms, said that the iOS 14 update did not comply with European protections for personal data. Apple has since changed how targeted advertising works, and the opt-in and opt-out procedures.

Top Rated Comments

Wanted797 Avatar
17 months ago

Not to defend Apple, but how is this any different than quite literally any other version of targeted ads? I am not being sarcastic or anything I am genuinely confused unless everyone has just been getting fines and just shrugging it off then okay
Because Apple made a big song and dance (and rightfully so) about getting user permission to have targeted ads.

Then they went and abused it for themselves in the App Store.
Score: 15 Votes (Like | Disagree)
Love-hate ? relationship Avatar
17 months ago
Good but what’s 8M for them? Sanctions should be based on capitals percentage
Score: 12 Votes (Like | Disagree)
DFZD Avatar
17 months ago

There's a reason Europe has never created an Apple, or Facebook, or Google...
They did create Audi, BMW and Mercedes however, and also fined them heavily over dieselgate. Learn to accept when something is wrong.
Score: 12 Votes (Like | Disagree)
TheDailyApple Avatar
17 months ago
This is where I’m (uncharacteristically) happy about government intervention. Data and privacy protections are behind the times, and any move to punish companies for collecting data they weren’t given explicit permission to collect is usually good.
Score: 11 Votes (Like | Disagree)
sw1tcher Avatar
17 months ago

There's a reason Europe has never created an Apple, or Facebook, or Google...
Are you suggesting that Europe not having large market-abusing anti-competitive companies such as Apple, Facebook, Google, Amazon, etc is a bad thing? ?

https://thehill.com/blogs/pundits-blog/technology/327602-dominant-force-threatens-current-and-future-innovation/

https://www.vox.com/recode/2020/10/6/21505027/congress-big-tech-antitrust-report-facebook-google-amazon-apple-mark-zuckerberg-jeff-bezos-tim-cook

https://arstechnica.com/tech-policy/2021/04/republicans-and-democrats-increasingly-agree-big-tech-is-too-powerful/
Score: 8 Votes (Like | Disagree)
TimHalfCooked Avatar
17 months ago
This is just a blip, Tim is still learning. Not long now, he will be able to target everyone with gambling ads and get away with it.
Score: 7 Votes (Like | Disagree)

Popular Stories

Delta Feature

Delta Game Emulator Now Available From App Store on iPhone

Wednesday April 17, 2024 9:58 am PDT by
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
iPhone 15 Pro Action Button Translate

All iPhone 16 Models to Feature Action Button, But Usefulness Debated

Tuesday April 16, 2024 6:54 am PDT by
Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts. Apple is poised to include the feature on all upcoming iPhone 16 models, so we asked iPhone 15 Pro users what their experience has been with the additional button so far. The Action button replaces the switch ...
Provenance Emulator

PlayStation, GameCube, Wii, and SEGA Emulator for iPhone and Apple TV Coming to App Store

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, GameCube, Wii,...
maxresdefault

Hands-On With the New App Store Delta Game Emulator

Wednesday April 17, 2024 12:19 pm PDT by
A decade ago, developer Riley Testut released the GBA4iOS emulator for iOS, and since it was against the rules at the time, Apple put a stop to downloads. Emulators have been a violation of the App Store rules for years, but that changed on April 5 when Apple suddenly reversed course and said that it was allowing retro game emulators on the App Store. Subscribe to the MacRumors YouTube channel ...
iOS NES Emulator Bimmy Feature

NES Emulator for iPhone and iPad Now Available on App Store [Removed]

Tuesday April 16, 2024 11:33 am PDT by
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...