Apple Announces Japanese New Year Promotion With Limited-Edition AirTag - MacRumors
Skip to Content

Apple Announces Japanese New Year Promotion With Limited-Edition AirTag

by

In celebration of the Japanese New Year, Apple will be holding a two-day promotion that offers customers in Japan a free Apple gift card worth up to ¥32,000 with the purchase of an eligible Apple product on January 2 and January 3.

Apple Japanese New Year 2023
Gift card amounts will range from ¥4,000 for second-generation AirPods and other accessories to ¥32,000 for the 14-inch and 16-inch MacBook Pro.

In addition to a gift card, the first 30,000 customers in Japan who purchase a new iPhone 13, iPhone 13 mini, iPhone 12, or iPhone SE from Apple during the promotion will receive a limited-edition AirTag with a Year of the Rabbit engraving for 2023.

Apple has shared full terms and conditions for the promotion with additional details. Notably, iPhone orders placed through the Apple Store app will not qualify for a limited-edition AirTag, so make sure to complete the purchase on Apple's website. The promotion will also be available at Apple's retail stores in Japan.

Apple has run a Japanese New Year promotion for many years. Last year's promotion offered a limited-edition AirTag for the Year of the Tiger.

Related Roundup: AirTag
Buyer's Guide: AirTag (Buy Now)

Popular Stories

Second Generation AirTag Feature

Apple Releases New Firmware for AirTag 2

Tuesday May 26, 2026 3:46 pm PDT by
Apple today released new firmware for its second-generation AirTag item trackers. The firmware has a 3.0.49 version number, up from 3.0.45, and it is the second firmware update that Apple has provided for the AirTag 2. There is no word yet on what's included in the firmware, but AirTag firmware updates most often address bugs and make other under-the-hood improvements. Apple's prior firmware ...
Read Full Article • 15 comments
Apple Event Logo

Apple to Release These 15 New Products Later This Year

Friday June 12, 2026 7:45 am PDT by
Apple's annual WWDC developers conference is drawing to a close, but there is still a lot to look forward to in the second half of the year. Apple is expected to release at least 15 more products later this year. Now that the more intelligent and personal version of Siri has finally arrived in beta, a full two years after Apple first previewed it at WWDC 2024, we should begin to see some new ...
Read Full Article • 46 comments
iCloud iPhone 17 Pro

iPhone Users Who Pay for iCloud Storage Get Two New Perks on iOS 27

Tuesday June 9, 2026 11:29 am PDT by
If you pay for extra iCloud storage on your iPhone, beyond the 5GB included for free, you might receive two more perks on iOS 27 at no additional cost. First, Apple said there will be daily usage limits for some of the new and enhanced Apple Intelligence features on iOS 27, including image generation. However, the company noted that "increased access" is available with "most" iCloud+ storage ...
Read Full Article

Top Rated Comments

P
purplerainpurplerain
45 months ago
Modern Gen Z Japan and South Korea culture is the best. Very fashionable, trendy, amazing generation of film makers, always inventing new foods. They love Apple.
Score: 8 Votes (Like | Disagree)
macsplusmacs Avatar
macsplusmacs
45 months ago
I like bunnies.

🐰
Score: 7 Votes (Like | Disagree)
JapanApple Avatar
JapanApple
45 months ago
In Japan, we don't get many special event sales or incentives. Unlike the rest of the world, we don't get black Friday sales extreme, Giftcards happen every rabbit year ( joke ) seldomly. it's limited to what is allowed. It's nice to see. But Japanese buyers don't have many chances to get discounted items from apple. we more than less pay full price. It's nice to see this happening here. ty for bringing this up. I try the airtag. the rest pass.
Score: 5 Votes (Like | Disagree)
S
SilverWalker
45 months ago

In Japan, we don't get many special event sales or incentives. Unlike the rest of the world, we don't get black Friday sales extreme, Giftcards happen every rabbit year ( joke ) seldomly. it's limited to what is allowed. It's nice to see. But Japanese buyers don't have many chances to get discounted items from apple. we more than less pay full price. It's nice to see this happening here. ty for bringing this up. I try the airtag. the rest pass.
Well, there is always Kakaku, but yeah Apple themselves don't do much for consumers here in Japan. Still, I've always found the warrantee service really good. Fixing batteries and that sort of thing has always been sorted out quickly, and usually not cost much. The first time I ever went to Apple Ginza for a bad battery in my MB Pro 17 Core (the first Intel) they just gave me a new battery. Couldn't believe it.

As for the rabbit air tags - this is a half joke, but I do wonder - do we have to take these to the shrine for 'recycling' at the end of next year and then buy new ones with the next year's animal? We do it with omamori, and other things we buy from shrines, and they are all related to the new year, just as these Rabbit Airtags are.
Score: 4 Votes (Like | Disagree)
S
svish
45 months ago
AirTags with the engraving looks good.
Score: 3 Votes (Like | Disagree)
JapanApple Avatar
JapanApple
45 months ago

Are you joking? Do you know how much product is cheaper in Japan, than the rest of the world?? Compare your car prices to Australia or your groceries for starters..🤦‍♂️
🤪LOL, you're assuming it with Buy with foreign currency.
You living in japan with japan monies ( like I am) it's not all as your say.
Score: 3 Votes (Like | Disagree)
Read All Comments