'The Galaxy Awaits You' Says Samsung in Anti-Apple Ad Pushing Z Flip 4

Samsung today shared another ad in its anti-Apple "On the Fence" series that encourages iPhone users to switch over to Samsung devices.

In the spot, a man sits on a literal fence while a woman using a Galaxy Z Flip 4 starts a conversation. "I used to be you," she says. "Sitting on the fence between Apple and Samsung." The man laments on how he wants to switch to a Samsung device, but he's worried about what his iPhone-using friends will think. She goes on to explain that he should be, because his friends will be jealous.

"When you pull out your new Galaxy Z Flip 4, people are going to lose it," she says. "They'll never leave you alone." After that, she hands him one of the Z Flip 4 smartphones, and people immediately start popping up around him commenting on how cool the Samsung phone is. "I could get used to this," he says, jumping off of the fence to the Samsung side.

Unlike Apple, Samsung has a habit of naming and shaming Apple devices in its ads. Just this morning, a World Cup-themed ad from Samsung mocked Apple for not offering a foldable smartphone option.

Samsung in November launched the first ad in the On the Fence series, and many of its recent ad spots have been making fun of Apple for its lack of a foldable ‌iPhone‌. There continues to be no word on when Apple might debut a foldable device, but reliability, durability, and cost could be holding the Cupertino company back.

Tag: Samsung

Top Rated Comments

antiprotest Avatar
11 months ago
Samsung should make ads trashing iPhones for being too desirable to thieves.

In the ad they can play real-life clips of people's iPhones being snatched right out of their hands and of groups of thugs pulling iPhones out of the tables at Apple stores. These clips are readily available and have been seen by many people.

Then they can relate stories of people leaving their Galaxy phones behind on outdoor cafe tables and phones dropped on the sidewalk, and the phones would still be there when the owners came back for them. I have come across several anecdotes about this, some from people I know.

And there was one instance I saw in the news where a thief picked a phone from someone only to walk back and handed it back to him after realizing that it was a Galaxy.

"Thieves don't want our phones. Galaxy. Rest Easy."
Score: 59 Votes (Like | Disagree)
coolfactor Avatar
11 months ago
Even worse, that ad knocks potential Samsung customers for "worrying about what others think". Can you insult your target audience any more?
Score: 43 Votes (Like | Disagree)
coolfactor Avatar
11 months ago
Okay, that one is cringe-worthy. Talk about screaming Desperation!
Score: 36 Votes (Like | Disagree)
BenGoren Avatar
11 months ago
When the foldable phone is under 8 mm thick in its folded state, and when the seam is truly invisible and the entire display is as durable as that of my pristine iPhone XS, I’ll consider one. Until then … why are you wasting my time … !?

Score: 35 Votes (Like | Disagree)
Erwin-Br Avatar
11 months ago
The early iPhone 6 was already foldable. It wasn't a success. ;)
Score: 19 Votes (Like | Disagree)
dwaltwhit Avatar
11 months ago
I'm skeptical that these ads will do anything to move the needle on many apple users. It seems more like red meat for their supporters
Score: 16 Votes (Like | Disagree)

Popular Stories

Multi Display CarPlay 1

All-New Apple CarPlay Launching Later This Year With These 5 New Features

Friday September 29, 2023 11:29 am PDT by
At WWDC 2022 last year, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple said the first vehicles with support for the next-generation CarPlay experience would be announced in late 2023, but it has still not shared any additional...
BMW Logo iPhone 15 Pro

Warning: BMW Wireless Charging May Break iPhone 15's Apple Pay Chip

Sunday October 1, 2023 6:14 am PDT by
If you have an iPhone 15 and drive a BMW, it might be best to avoid charging the device with the vehicle's wireless charging pad for now. Over the past week, some BMW owners have complained that their iPhone 15's NFC chip no longer works after charging the device with their vehicle's wireless charging pad, according to comments shared on the MacRumors Forums and X, formerly known as Twitter. ...
iPhone 15 Pro lineup

Apple to Address iPhone 15 Pro Overheating Issue With iOS 17 Update

Saturday September 30, 2023 9:28 am PDT by
Apple plans to release an iOS 17 update to address a bug that may contribute to the reported iPhone 15 Pro and iPhone 15 Pro Max overheating issue, according to a statement the company shared today with MacRumors and Forbes reporter David Phelan. Apple also says some recent updates to third-party apps have overloaded the system and contributed to the overheating issue. The report notes that...
iphone se 4 modified flag edges

iPhone SE 4 Details: Action Button, USB-C Port, Face ID, and More

Wednesday September 27, 2023 1:34 pm PDT by
Significant changes are expected to arrive with Apple's fourth-generation iPhone SE, in terms of both design and hardware, MacRumors has learned. The iPhone SE 4, known internally under the codename Ghost, is expected to receive a new design derived almost entirely from the base model iPhone 14. According to our sources, the iPhone SE 4 will use a modified version of the iPhone 14 chassis...
iPhone 16 Side Feature

iPhone 16 and 16 Pro: Preliminary Weights and Dimensions

Friday September 29, 2023 12:34 pm PDT by
MacRumors has obtained preliminary information on the weights and dimensions planned for the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. The information corroborates previous reports suggesting that the iPhone 16 Pro and 16 Pro Max will feature larger displays. iPhone 16 and 16 Plus Current information suggests that the iPhone 16 and 16 Plus will maintain the same...
CarPlay SharePlay

CarPlay Not Working for Some iPhone 15 Users, Possibly Because of USB-C Cables

Friday September 29, 2023 2:27 pm PDT by
CarPlay is not working as expected for some iPhone 15 users, an issue that is likely linked to the transition to USB-C. There are multiple complaints from MacRumors readers and Reddit users who are unable to get CarPlay to work with their new devices. Cable type and available port options are a common theme in the CarPlay reports, with many of the functionality problems linked to USB-A to...
iOS 17

Everything New in iOS 17.1 Beta 1

Wednesday September 27, 2023 1:57 pm PDT by
Just a week after releasing iOS 17, Apple has seeded the first beta of iOS 17.1 to developers. iOS 17.1 adds some features that Apple promised were coming to iOS 17 in the future, plus it refines and improves some existing features. This guide covers everything new in the first iOS 17.1 beta. Apple Music Favorites You can favorite songs, albums, playlists, and artists in the iOS 17.1...