'The Galaxy Awaits You' Says Samsung in Anti-Apple Ad Pushing Z Flip 4

Samsung today shared another ad in its anti-Apple "On the Fence" series that encourages iPhone users to switch over to Samsung devices.


In the spot, a man sits on a literal fence while a woman using a Galaxy Z Flip 4 starts a conversation. "I used to be you," she says. "Sitting on the fence between Apple and Samsung." The man laments on how he wants to switch to a Samsung device, but he's worried about what his iPhone-using friends will think. She goes on to explain that he should be, because his friends will be jealous.

"When you pull out your new Galaxy Z Flip 4, people are going to lose it," she says. "They'll never leave you alone." After that, she hands him one of the Z Flip 4 smartphones, and people immediately start popping up around him commenting on how cool the Samsung phone is. "I could get used to this," he says, jumping off of the fence to the Samsung side.

Unlike Apple, Samsung has a habit of naming and shaming Apple devices in its ads. Just this morning, a World Cup-themed ad from Samsung mocked Apple for not offering a foldable smartphone option.

Samsung in November launched the first ad in the On the Fence series, and many of its recent ad spots have been making fun of Apple for its lack of a foldable ‌iPhone‌. There continues to be no word on when Apple might debut a foldable device, but reliability, durability, and cost could be holding the Cupertino company back.

Tag: Samsung

Top Rated Comments

antiprotest Avatar
7 weeks ago
Samsung should make ads trashing iPhones for being too desirable to thieves.

In the ad they can play real-life clips of people's iPhones being snatched right out of their hands and of groups of thugs pulling iPhones out of the tables at Apple stores. These clips are readily available and have been seen by many people.

Then they can relate stories of people leaving their Galaxy phones behind on outdoor cafe tables and phones dropped on the sidewalk, and the phones would still be there when the owners came back for them. I have come across several anecdotes about this, some from people I know.

And there was one instance I saw in the news where a thief picked a phone from someone only to walk back and handed it back to him after realizing that it was a Galaxy.

"Thieves don't want our phones. Galaxy. Rest Easy."
Score: 59 Votes (Like | Disagree)
coolfactor Avatar
7 weeks ago
Even worse, that ad knocks potential Samsung customers for "worrying about what others think". Can you insult your target audience any more?
Score: 43 Votes (Like | Disagree)
coolfactor Avatar
7 weeks ago
Okay, that one is cringe-worthy. Talk about screaming Desperation!
Score: 36 Votes (Like | Disagree)
BenGoren Avatar
7 weeks ago
When the foldable phone is under 8 mm thick in its folded state, and when the seam is truly invisible and the entire display is as durable as that of my pristine iPhone XS, I’ll consider one. Until then … why are you wasting my time … !?

b&
Score: 35 Votes (Like | Disagree)
Erwin-Br Avatar
7 weeks ago
The early iPhone 6 was already foldable. It wasn't a success. ;)
Score: 19 Votes (Like | Disagree)
dwaltwhit Avatar
7 weeks ago
I'm skeptical that these ads will do anything to move the needle on many apple users. It seems more like red meat for their supporters
Score: 16 Votes (Like | Disagree)

Popular Stories

iOS 16

iOS 16.3 Now Available for Your iPhone With These 4 New Features

Friday February 3, 2023 1:13 pm PST by
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes. Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
ipad air purple

Deals: M1 iPad Air Hits Record-Low Prices at TigerDirect, Starting at $313.99 (48% Off)

Saturday February 4, 2023 10:05 am PST by
Online retailer TigerDirect has slashed pricing on the M1 iPad Air in several colors, offering the base 64GB configuration for just $313.99 in Purple and Pink. Note: MacRumors is an affiliate partner with TigerDirect. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. That's a savings of 48% compared to Apple's normal $599.00...
Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
iPhone 14 Pro Purple Side Perspective Feature Purple

Gurman: Apple Considering New High-End iPhone Alongside Pro and Pro Max

Sunday February 5, 2023 6:07 am PST by
Apple has discussed selling a new top-of-the-line iPhone alongside the Pro and Pro Max models in 2024 at the earliest, according to Bloomberg's Mark Gurman. Based on this timeframe, the device would be part of the iPhone 16 lineup or later. In a September 2022 edition of his weekly "Power On" newsletter, Gurman said there was "potential" for an iPhone 15 Ultra to replace the iPhone 15 Pro...
HomePod 2 White and Midnight Feature Purple Blue

Apple Explains Why HomePod Was Released Again, Wi-Fi 4 Limitation, and More

Thursday February 2, 2023 7:57 am PST by
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker. Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...
webkit vs chromium feature

Google Working on Browser for iOS That Would Break Apple's App Store Rules

Saturday February 4, 2023 1:30 am PST by
Google's Chromium developers are working on an experimental web browser for iOS that would break Apple's browser engine restrictions, The Register reports. The experimental browser, which is being actively pursued by developers, uses Google's Blink engine. Yet if Google attempted to release it on the App Store, it would not pass Apple's App Review process. Apple's App Store rules dictate...
iOS 16

Apple Preparing iOS 16.3.1 Update for iPhone as Wait for iOS 16.4 Beta Continues

Thursday February 2, 2023 6:41 am PST by
Apple appears to be preparing an iOS 16.3.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. It's unclear when the update will be released, but it will likely be available at some point in February. The same logs have accurately foreshadowed the release of several previous updates, including iOS 16.0.3 and iOS 16.1.1 most recently, so they...
maxresdefault

Hands-On With Apple's Second-Generation HomePod

Friday February 3, 2023 1:28 pm PST by
Today is the official launch day for the second-generation HomePod that was introduced in January, and we picked one up to compare it to the original HomePod that Apple discontinued in 2021. Subscribe to the MacRumors YouTube channel for more videos. Design wise, the second-generation HomePod looks a lot like the first-generation model, featuring the same rounded design and acoustic mesh...