Apple Highlights Audio Sharing on AirPods Pro in New Holiday Ad

Apple today released a new "Share the Joy" holiday ad highlighting the ability to share audio with AirPods Pro. The ad revolves around two people listening to the song "PUFF" by Bhavi and Bizarrap as they run around a city wearing AirPods Pro.


Throughout the 90-second video, various objects and eventually the couple themselves vanish into a cloud of snow, as part of the holiday theme. Should this be Apple's annual holiday ad, it represents a change of pace from more heartfelt editions in the past and is instead more upbeat with hip-hop music and fast transitions.

"Share the joy of the holidays with Audio Sharing on AirPods Pro," says Apple, in the video description. Audio sharing is compatible with all AirPods, AirPods Pro, and AirPods Max models, as well as select Beats headphones. To share audio, connect AirPods to an iPhone or iPad, tap the AirPlay icon in Control Center, and tap on Share Audio.

As the holiday shopping season gets underway, Apple has announced its annual Black Friday through Cyber Monday shopping event, offering customers a free Apple gift card with the purchase of select products. Apple's extended holiday return policy is also in effect, with most items purchased since November 4 eligible for return until early January.

Related Roundup: AirPods Pro
Buyer's Guide: AirPods Pro (Buy Now)
Related Forum: AirPods

Top Rated Comments

prizm Avatar
3 weeks ago
Is this a pro cocaine ad?
Score: 6 Votes (Like | Disagree)
bowens Avatar
3 weeks ago
Did those people destroy a bunch of property, kill some animals, attempt to kill a man driving a semi truck, and then commit suicide? ;)
Score: 5 Votes (Like | Disagree)
twocents Avatar
3 weeks ago

Did those people destroy a bunch of property, kill some animals, attempt to kill a man driving a semi truck, and then commit suicide? ;)
this and the frenzy to get red cups today at Starbucks is really getting me in the holiday spirit ?
Score: 3 Votes (Like | Disagree)
reflekshunmusic Avatar
3 weeks ago

Wild visual effects! But that's the only good part of the ad. It lacks substance. What does snow have to do with audio sharing? Nothing.
It demonstrates that you can be in sync with someone else, and create a beautiful harmony together in dance, disintegrating various objects into snow, and disappearing into the unknown with them forever!
Score: 3 Votes (Like | Disagree)
evertjr Avatar
3 weeks ago
Beautiful ad
Score: 3 Votes (Like | Disagree)
Kylo83 Avatar
3 weeks ago
Terrible song
Score: 3 Votes (Like | Disagree)

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