Apple Highlights Audio Sharing on AirPods Pro in New Holiday Ad

Apple today released a new "Share the Joy" holiday ad highlighting the ability to share audio with AirPods Pro. The ad revolves around two people listening to the song "PUFF" by Bhavi and Bizarrap as they run around a city wearing AirPods Pro.


Throughout the 90-second video, various objects and eventually the couple themselves vanish into a cloud of snow, as part of the holiday theme. Should this be Apple's annual holiday ad, it represents a change of pace from more heartfelt editions in the past and is instead more upbeat with hip-hop music and fast transitions.

"Share the joy of the holidays with Audio Sharing on AirPods Pro," says Apple, in the video description. Audio sharing is compatible with all AirPods, AirPods Pro, and AirPods Max models, as well as select Beats headphones. To share audio, connect AirPods to an iPhone or iPad, tap the AirPlay icon in Control Center, and tap on Share Audio.

As the holiday shopping season gets underway, Apple has announced its annual Black Friday through Cyber Monday shopping event, offering customers a free Apple gift card with the purchase of select products. Apple's extended holiday return policy is also in effect, with most items purchased since November 4 eligible for return until early January.

Related Roundup: AirPods Pro
Buyer's Guide: AirPods Pro (Caution)
Related Forum: AirPods

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
ipad air windows 11 arm

M2 iPad Air Runs Windows 11 ARM via Emulation, Thanks to EU Rules

Tuesday April 22, 2025 5:01 am PDT by
A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect. As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory...
iOS 18

iOS 18.5 Includes Only a Few Changes So Far

Monday April 21, 2025 11:00 am PDT by
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes. The changes are in the Mail and Settings apps. In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner. In the Settings app, AppleCare+ coverage information is more...
top stories 2025 04 19

Top Stories: iPhone 17 Pro Rumors, CarPlay Bug Fix, and More

Saturday April 19, 2025 6:00 am PDT by
This week saw rumor updates on the iPhone 17 Pro and next-generation Vision Pro, while a minor iOS 18.4.1 update delivered not just security fixes but also a fix for some CarPlay issues. We also looked ahead at what else is in Apple's pipeline for the rest of 2025 and even the 20th-anniversary iPhone coming in 2027, so read on below for all the details on these stories and more! iPhone 17 ...

Top Rated Comments

prizm Avatar
32 months ago
Is this a pro cocaine ad?
Score: 6 Votes (Like | Disagree)
bowens Avatar
32 months ago
Did those people destroy a bunch of property, kill some animals, attempt to kill a man driving a semi truck, and then commit suicide? ;)
Score: 5 Votes (Like | Disagree)
twocents Avatar
32 months ago

Did those people destroy a bunch of property, kill some animals, attempt to kill a man driving a semi truck, and then commit suicide? ;)
this and the frenzy to get red cups today at Starbucks is really getting me in the holiday spirit ?
Score: 3 Votes (Like | Disagree)
reflekshunmusic Avatar
32 months ago

Wild visual effects! But that's the only good part of the ad. It lacks substance. What does snow have to do with audio sharing? Nothing.
It demonstrates that you can be in sync with someone else, and create a beautiful harmony together in dance, disintegrating various objects into snow, and disappearing into the unknown with them forever!
Score: 3 Votes (Like | Disagree)
evertjr Avatar
32 months ago
Beautiful ad
Score: 3 Votes (Like | Disagree)
Kylo83 Avatar
32 months ago
Terrible song
Score: 3 Votes (Like | Disagree)