Apple Says iOS 16 Update Coming Soon With Fix for Advertising-Related Issue

Apple is working on an iOS 16 update with a fix for an issue related to its advertising framework SKAdNetwork, according to the company's system status page. Apple says the issue began on November 3, but it did not provide any additional details.

General iOS 16 Feature Yellow
"There is an issue impacting SKAdNetwork for users on iOS 16.1," says Apple. "We are working to quickly resolve this issue in a software update."

SKAdNetwork enables advertisers to measure the success of ads by attributing app installations to specific ad campaigns — in other words, it allows advertisers to know how successful an ad is at getting users to download an app from the App Store. iOS 16.1 was released two weeks ago with SKAdNetwork 4.0, which provides more performance insights for advertisers, adds support for web ads, and includes other improvements.

Earlier today, we reported that Apple is preparing an iOS 16.1.1 update, which will hopefully address this bug and an issue with Wi-Fi randomly disconnecting on some iPhones. iOS 16.2 is also in beta testing and is expected to be released in December.

We've reached out to Apple for comment on the matter and will update this story if we receive any additional information.

(Thanks, Gustavo Blanco!)

Related Forum: iOS 16

Popular Stories

Apple Intelligence General Feature

Apple Intelligence Features Not Coming to European Union at Launch Due to DMA

Friday June 21, 2024 9:44 am PDT by
Apple today said that European customers will not get access to the Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features that are coming to the iPhone, iPad, and Mac this September due to regulatory issues related to the Digital Markets Act. In a statement to Financial Times, Apple said that there will be a delay as it works to figure out how to make the new...
Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
amazon echo dot

Amazon Could Charge Up to $10/Month for Alexa

Friday June 21, 2024 2:55 pm PDT by
Apple competitor Amazon is working on a revamp of its Alexa assistant, and the new version could cost up to $10 per month, according to a report from Reuters. The upcoming version of Alexa will support conversational generative AI, and Amazon is planning for two tiers of service. There will be a free tier and a second, premium tier that is priced at $5 at a minimum, with Amazon considering...
General Spotify Feature

Spotify Launches Cheaper $10.99/Month Premium Plan Without Audiobooks

Friday June 21, 2024 4:22 pm PDT by
Spotify today announced the launch of a new Basic paid plan that offers a small discount for dropping access to audiobooks. Priced at $10.99 per month, the Basic option includes all of the music benefits of Spotify like ad-free playback, but without added monthly audiobook listening time. The $11.99 standard Premium Individual plan that Spotify offers includes ad-free playback and 15 hours...
iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Wednesday June 19, 2024 5:00 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...

Top Rated Comments

WiiDSmoker Avatar
21 months ago
Gonna bet this has higher priority than other bugs
Score: 43 Votes (Like | Disagree)
sdf Avatar
21 months ago
If the only fix is to SKAdNetwork, Apple, you can just go **** yourselves with this update.
Score: 33 Votes (Like | Disagree)
lazyrighteye Avatar
21 months ago
"Ad issue" you say? We've got our best team on it. Fix is imminent. ?

While not necessarily linked to their recent push to include ads to their OSes, the optics on this are not the Apple I have supported and enjoyed the past three decades. I know... At the end of the day (and maybe even at the start of the day), the only motivation of any publicly traded company is maximizing profits for their shareholders. Tim has lead an impressive charge in this regard. But I'd be lying if I said it didn't sadden me to see Apple head down this path. Puts them even closer to the Googles and Metas of the world - something I never imagined I'd think, let alone share.

The system is working exactly as designed. Gross.


**Edit**
Apologies @TheYayAreaLiving ? and @AhRiHmAn - I added the second and third paragraphs after your reactions (unknowingly). And lots of typos - ouch!
Score: 16 Votes (Like | Disagree)
pdxrevolution Avatar
21 months ago
I think this is the first time I will be asked to install an iOS update to help advertisers, rather than users.
Score: 15 Votes (Like | Disagree)
sorgo † Avatar
21 months ago
Oh, goodie… ?
Score: 12 Votes (Like | Disagree)
krspkbl Avatar
21 months ago
can't be having any ad related bugs! :rolleyes:
Score: 12 Votes (Like | Disagree)