Apple Sees Falling iPad Sales in Fiscal 2022, But Mac Sales Up

Apple saw a sharp decline in iPad sales in fiscal 2022, according to earnings results for the fourth quarter that were shared today. iPads brought in $29.2 billion in 2022, down from the $31.8 billion in sales Apple saw in 2021.

ipad air yellow
For most of 2022, iPads saw little attention and supplies were notably constrained. Apple refreshed the iPad Air in March, but did not introduce a new design, focusing primarily on the addition of an M1 chip.

No other iPads were refreshed during the fiscal 2022 year, and while the iPad Pro and ‌iPad‌ just received updates, those sales will be counted in the first quarter of fiscal 2023 due to the timing of the launch. Apple has said multiple times this year that it has faced supply issues with the ‌iPad‌, which may have impacted sales.

In the fourth quarter of 2022, iPads brought in $7.17 billion in revenue, down from $8.25 billion in the year-ago quarter. The year over year comparison is difficult as Apple introduced new iPads during the fourth quarter last year.

While ‌iPad‌ sales faltered in fiscal 2022, Mac sales were up even though there have been a limited number of refreshes. Apple revamped the MacBook Air and 13-inch MacBook Pro models in June, but we are still waiting on refreshes of other models like the Mac mini and the 14 and 16-inch ‌MacBook Pro‌.

Apple also saw supply constraints with Macs throughout the course of the year, but interest in the ‌M1‌, M1 Pro, M1 Max, M1 Ultra, and M2 chips has resulted in steady sales. Mac revenue was at $11.5 billion in the fourth quarter of 2022, up $2.5 billion year over year. In fiscal 2022, Macs earned a total of $40.1 billion, up $5 billion from the $35 billion that Macs earned in fiscal 2021. The Mac is attracting new customers, and in Q4 2022, half of Mac buyers were new to the product line.

During today's earnings call, Apple CFO Luca Maestri said that Mac revenue will decline substantially in the holiday quarter on a year over year basis due to the Mac launches that came last year.

Popular Stories

iPhone 17 Pro Lower Logo Feature 1

iPhone 17 Pro Coming Soon With These 14 New Features

Monday June 30, 2025 1:08 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
A18 Pro Chip

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow. MacRumors...
iPhone Car Key WWDC 2025

Apple Announces 13 Automakers Planning to Offer iPhone Car Keys

Friday June 27, 2025 11:42 am PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote, Apple said that 13...
maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
macbook air spacegray purple

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
anker power bank recall

PSA: Anker Recalls Multiple Power Banks Due to Fire Risk

Friday June 27, 2025 4:16 pm PDT by
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk. The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
Chase Sapphire Reserve Apple Perk Feature

Chase Sapphire Reserve Card Introduces New Perk for Apple Customers

Wednesday June 25, 2025 2:08 pm PDT by
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services. Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year. If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
replay all time playlist apple music

Apple Music Debuts All-New Personalized Playlist

Monday June 30, 2025 7:16 am PDT by
As part of its 10-year celebrations of Apple Music, Apple today released an all-new personalized playlist that collates your entire listening history. The playlist, called "Replay All Time," expands on Apple Music's existing Replay features. Previously, users could only see their top songs for each individual calendar year that they've been subscribed to Apple Music, but now, Replay All...

Top Rated Comments

Spock Avatar
35 months ago
Clean up the iPad lineup, too much clutter.
Score: 37 Votes (Like | Disagree)
Mr. Dee Avatar
35 months ago
Problem is and Apple refuses to acknowledge it: the iPad is a consumption device. The aspirational stuff that they show in their demos is very small niche of users. Most are using this to watch YouTube, movies, listen music and do casual web browsing. And, they last freaking long! Even when they stop getting updates, they still are useful. I still can't find a good reason to upgrade from my 2017 12.9.
Score: 22 Votes (Like | Disagree)
senttoschool Avatar
35 months ago
Macs are the most exciting products in Apple’s business now due to Apple Silicon. It’s the one place where performance gains in chips actually matter.

A lot more room to grow too. Macs only own 10% of worldwide PC sales.

PS. I can't wait for the Mac Pro SoC. I'm not going to buy it because it's not for me but it's exciting to see extreme chip tech.
Score: 12 Votes (Like | Disagree)
ProfessionalFan Avatar
35 months ago
Declutter the iPad lineup and make iPadOS more functional
Score: 10 Votes (Like | Disagree)
eilavid Avatar
35 months ago

Is the iPad going to be on the chopping block? ??
iPads brought in 7 billion dollars this quarter. It isn't going anywhere.
Score: 10 Votes (Like | Disagree)
infinitedreams Avatar
35 months ago
Macs have suffered through a dark age, and now it's the iPad's turn.
Score: 9 Votes (Like | Disagree)