YouTube Ends Limited Test That Locked 4K Video Behind Premium Paywall

YouTube has brought to an end a limited test that locked 4K videos behind its Premium subscription, according to one of its official Twitter accounts (via 9to5Google).

General YouTube Feature 1
YouTube has supported 4K videos since 2010, and they have since been freely available to be viewed by anyone. At least, that was until earlier this month, when some users reported seeing a "Premium" label against 2160p/4K content, indicating only paying YouTube subscribers were able to view 4K content on the platform.

Currently, a standard YouTube Premium plan costs $11.99 in the United States and includes ad-free videos, background playback, and the ability to download videos for offline viewing. YouTube's experiment suggested it was actively considering 4K viewing as an added perk.


According to multiple tweets from the official TeamYouTube Twitter account, that experiment has now come to an end. YouTube representatives gave no reason for the change, but it's possible the negative online backlash to the test hastened its discontinuation.

Tag: YouTube

Top Rated Comments

-DMN- Avatar
7 weeks ago
For now…
Score: 8 Votes (Like | Disagree)
Abazigal Avatar
7 weeks ago
$12 a month for YouTube would be theft even if it were in Canadian Dollars. 99% of the content is free anyway. And didn't it start at like $5-6 a month ?
For me, well worth not having to deal with ads on the big screen. Just sucks that I can’t share it with my corporate google account, because ads are annoying, all the more when I am trying to play some video for my students.
Score: 3 Votes (Like | Disagree)
krspkbl Avatar
7 weeks ago
good and you better keep it that way Google. i have YT Premium but this would be a stupid move.
Score: 3 Votes (Like | Disagree)
HappyDude20 Avatar
7 weeks ago
Remember everyone they only decided to stop this from becoming a premium service offering because they got caught and called out for it.
Score: 3 Votes (Like | Disagree)
SnappleRumors Avatar
7 weeks ago

$12 a month for YouTube would be theft even if it were in Canadian Dollars. 99% of the content is free anyway. And didn't it start at like $5-6 a month ?
$12 is worth it to me to skip the commercials.
Score: 2 Votes (Like | Disagree)
return2sendai Avatar
7 weeks ago
Get your science from YouTube Premium! (Or from scientists.)
Score: 1 Votes (Like | Disagree)

Related Stories

General YouTube Feature 1

You May Soon Need to Be a YouTube Premium Subscriber to Watch 4K Videos

Monday October 3, 2022 4:29 am PDT by
YouTube may make watching videos in 4K quality on the platform exclusive to only YouTube Premium subscribers, according to screenshots posted by users on Twitter and Reddit. On Reddit (1,2) and Twitter, some users have started to recently notice that on iOS, and presumably across other platforms also, YouTube is now saying that in order to watch videos in 4K, the user must be a paying...
youtube test video zoom in

YouTube Testing Ability for Users to Zoom Into Videos

Friday August 5, 2022 5:58 am PDT by
YouTube is testing the ability for users to zoom into videos on iOS as part of its suite of features offered to premium subscribers. The "Pinch to zoom" feature is available as an experimenatal feature to YouTube Premium subscribers, and as it sounds, lets viewers zoom up to 8x into a video as they're watching it. The feature will be available until September 1 and may become a permanent...
General YouTube Feature 1

YouTube Adds 'Most Replayed' Feature for Identifying Most Popular Parts of Videos

Thursday May 19, 2022 1:39 am PDT by
YouTube has added a new playback feature to its web player and mobile apps that helps users identify the most replayed parts of a video they're watching (via TechCrunch). Going forward, a gray graph will appear along the top of the video progress bar. "If the graph is high, then that part of the video has been replayed often," says YouTube. "You can use the graph to quickly find and watch...
General YouTube Feature 1

YouTube Getting New Look, Video Player Improvements and Pinch to Zoom on iOS

Monday October 24, 2022 9:35 am PDT by
YouTube today announced a number of updates that are designed to improve the look and performance of the popular video player on desktop and on mobile devices. An "ambient mode" changes the background color of the app in a subtle way to match the video that is playing, an effect that YouTube says is meant to draw viewers into the content. Ambient mode will be available on the web and on...
twitter official badge

Twitter to Add 'Official' Label to Some Accounts With Original Verification Checkmark

Wednesday November 9, 2022 3:11 am PST by
Twitter on Tuesday revealed details about the way its new verification scheme will work, with some originally verified accounts set to get an "Official" label, while users who pay the $7.99 monthly subscription for Twitter Blue will get a blue checkmark that isn't tied to identity verification. "A lot of folks have asked about how you'll be able to distinguish between @TwitterBlue...
hbo max apple tv shadow

HBO Max Working on App Fix for Playback Errors on Apple TV 4K Devices

Thursday November 24, 2022 1:41 am PST by
HBO is working on a fix for "can't play title" errors that some users have been encountering in the HBO Max app for Apple TV, according to The Verge. The issue, which has been widely reported by users, appears to occur on all generations of Apple TV 4K running tvOS 16.1 and the latest HBO Max app version 52.50.1, released November 16. While some users have found the problem to be...
samsung cyber

Samsung Cyber Monday Deals Offer Big Savings on Computer Monitors and TVs

Monday November 28, 2022 7:05 am PST by
Cyber Monday deals emerged online today, and in this article we're focusing on a big sale offered by Samsung on its line of TVs and computer monitors. Samsung's sale can be found on its website, and it covers a wide range of TV sets, including both 4K and 8K models. Note: MacRumors is an affiliate partner with Samsung. When you click a link and make a purchase, we may receive a small payment,...
twitter official badge

Elon Musk Nixes 'Official' Label for Already Verified Twitter Accounts, Says Blue Check Will Be 'the Great Leveler' [Updated]

Wednesday November 9, 2022 9:15 am PST by
Twitter will not be moving forward with an "Official" label that would be used to identify companies, major media outlets, public figures, and others who are in danger of being impersonated on the social network, Twitter CEO Elon Musk said today. Just hours after Twitter began rolling out the "Official" checkmark that was provided to some accounts alongside the standard white and blue...

Popular Stories

Emergency SOS via Satellite iPhone YT

Apple's iPhone 14 Emergency SOS via Satellite Feature Saves Stranded Man in Alaska

Thursday December 1, 2022 4:37 pm PST by
With the launch of iOS 16.1, Apple rolled out a Emergency SOS via Satellite, which is designed to allow iPhone 14 owners to contact emergency services using satellite connectivity when no cellular or WiFi connection is available. The feature was put to the test in Alaska today, when a man became stranded in a rural area. In the early hours of the morning on December 1, Alaska State Troopers ...
General iOS 16 Feature Yellow

iOS 16.2 for iPhone Launching This Month With These 8 New Features

Thursday December 1, 2022 8:44 am PST by
Apple plans to publicly release iOS 16.2 for the iPhone in mid-December, according to Bloomberg's Mark Gurman. The update remains in beta testing for now, with at least eight new features and changes already uncovered so far. iOS 16.2 introduces a number of new features, including Apple's new whiteboard app Freeform, two new Lock Screen widgets for Sleep and Medications, the ability to hide...
iOS 16

Apple Releases iOS 16.1.2 With Carrier Improvements and Crash Detection Optimizations

Wednesday November 30, 2022 10:09 am PST by
Apple today released iOS 16.1.2, another minor bug fix update that comes one week after the release of iOS 16.1.1 and three weeks after the launch of iOS 16.1, an update that added support for iCloud Shared Photo Library, Matter, Live Activities, and more. The iOS 16.1.2 update can be downloaded on eligible iPhones over-the-air by going to Settings > General > Software Update. According...
iPad 10 Battery Pull Tabs

iPad 10 Teardown Reveals Why Device Isn't Compatible With Apple Pencil 2

Thursday December 1, 2022 10:48 am PST by
Do-it-yourself repair website iFixit today shared a video teardown of Apple's new 10th-generation iPad, providing a closer look inside the tablet and revealing why the device lacks support for the second-generation Apple Pencil. The teardown reveals the internal layout of the iPad, including its two-cell 7,606 mAh battery, logic board with the A14 Bionic chip, and more. As suspected, the...
iOS 16

When Will iOS 16.2 Be Released?

Friday December 2, 2022 2:13 pm PST by
Apple in late October began testing iOS 16.2 and iPadOS 16.2 updates, providing betas to both developers and public beta testers. As of now, we've had four total betas, with the fourth beta having been released earlier this week. iOS 16.2 and iPadOS 16.2 are expected before the end of the year, and we thought we'd try to narrow down the launch timeline. With only four betas released since...
14 vs 16 inch mbp m2 pro and max feature 1

Major RAM Upgrade Coming to Next-Generation MacBook Pro

Friday December 2, 2022 2:03 am PST by
The next-generation MacBook Pro models could feature faster RAM, according to a recent report from a reliable source. MacRumors Forums member "Amethyst," who accurately revealed details about the Mac Studio and Studio Display before those products were announced, recently provided information about Apple's upcoming 14- and 16-inch MacBook Pro models. The new machines are expected to feature...
iOS 16

Apple Still Has These 5 Things to Release Heading Into 2023

Thursday December 1, 2022 7:12 am PST by
The calendar has turned to December and that means Apple has only one month left to fulfill its promises of releasing an Apple Music Classical app and expanding its self-service repair program to Europe before the end of 2022. Delays are always possible, of course, so the plans could be pushed back to 2023. In any case, we have put together a list of five things that Apple still has to release...
iOS 16

Apple Seeds Fourth Betas of iOS 16.2 and iPadOS 16.2 [Update: Public Beta Available]

Thursday December 1, 2022 10:16 am PST by
Apple today seeded the fourth betas of upcoming iOS 16.2 and iPadOS 16.2 updates to developers for testing purposes, with the betas coming two weeks after Apple seeded the third betas of iOS 16.2 and iPadOS 16.2. Registered developers are able to download the iOS 16‌.2 and iPadOS 16.2 profiles from the Apple Developer Center, and once installed, the beta is available over the air. iOS...
iPhone Measure Height

Newer iPhones Allow You to Measure Someone's Height Instantly — Here's How

Saturday December 3, 2022 10:23 am PST by
iPhone 12 Pro and Pro Max, iPhone 13 Pro and Pro Max, and iPhone 14 Pro and Pro Max models feature a LiDAR Scanner next to the rear camera that can be used to measure a person's height instantly in Apple's preinstalled Measure app. To measure a person's height, simply open the Measure app, point your iPhone at the person you want to measure, and make sure they are visible on the screen from...
apple ar headset concept 2

Apple Now Calling AR/VR Headset Operating System 'xrOS'

Thursday December 1, 2022 12:57 pm PST by
Apple has decided to call the software that will run on its upcoming AR/VR headset "xrOS," an update from the original "RealityOS or "rOS" naming the company was planning on, according to Bloomberg. Render created by Ian Zelbo based on rumored information The name change comes as Apple begins to prepare for the launch of the headset, which is expected at some point in 2023. The headset will...