Apple has seen high demand for the 6.7-inch iPhone 14 Pro Max, which could lead the company to further differentiate the next-generation iPhone 15 Pro and Pro Max, according to Apple analyst Ming-Chi Kuo. Apple could add exclusive features to the iPhone 15 Pro Max in an effort to encourage more people to purchase the larger and more expensive device.
Kuo last week said that Apple asked manufacturing partners to ramp up production of the iPhone 14 Pro models due to strong demand, and today, he noted that the iPhone 14 Pro Max accounts for approximately 60 percent of the total order increase of the Pro models.
(2/3) I think this result will encourage Apple to create more differentiation between iPhone 15 Pro Max & 15 Pro to raise 15 Pro Max shipments and enhance the iPhone product mix.
— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) September 28, 2022
With the demand for the iPhone 14 Pro models, Apple has asked its suppliers to shift from iPhone 14 production to iPhone 14 Pro production. Apple's iPhone 14 and iPhone 14 Plus are reportedly seeing demand that is "obviously lackluster," according to Kuo.
The suggestion that Apple might aim to further differentiate the 6.1 and 6.7-inch iPhone 15 models is somewhat in line with a recent rumor that we heard from Bloomberg's Mark Gurman, suggesting that instead of an "iPhone 15 Pro Max," we'll get an "iPhone 15 Ultra."
Gurman says that Apple could replace Pro Max branding with Ultra branding, and while he didn't mention additional features for the "Ultra" model, a name difference between the "Pro" and the "Ultra" could perhaps indicate that the larger iPhone 15 would get features not available in the smaller Pro model.
As of right now, rumors indicate that the iPhone 15 could see a design update with a swap to USB-C instead of Lightning and new periscope telephoto lens technology. Everything that we know about the iPhone 15 so far can be found in our iPhone 15 roundup.
Wednesday June 25, 2025 2:08 pm PDT by Joe Rossignol
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services.
Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year.
If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model.
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Heal...
Thursday June 26, 2025 3:01 am PDT by Tim Hardwick
A new rumor today surfaced about Apple's book-style foldable iPhone, set to be released next year, and this time it's about the cameras.
Mockup of foldable iPhone in its unfolded state (Image: Digital Chat Station)
In a previous report, industry analyst Ming-Chi Kuo said he expects the foldable iPhone (or "iPhone Fold" for short) to include a dual-lens rear camera, but Kuo provided no other...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are around three months away, and there are plenty of rumors about the devices.
Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year.
Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve).
The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk.
The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
Thursday June 26, 2025 11:05 am PDT by Joe Rossignol
A screen protector that is allegedly designed for Apple's rumored ultra-thin iPhone 17 Air model has revealed a potential design difference.
Based on an image shared today by a leaker known as Majin Bu, the iPhone 17 Air's front camera may be positioned to the left of the Dynamic Island, rather than to the right of it like on iPhone models released over the past few years.
It is unclear...
Thursday June 26, 2025 5:24 am PDT by Tim Hardwick
Earlier this week, reputable display analyst Ross Young of Counterpoint Research reignited discussion around recent reports about the display changes we should expect for next year's iPhone 18 Pro, and perhaps more notably, broader changes coming to the 20th anniversary iPhone in 2027 – as well as what lies ahead for Apple's flagship device for the rest of the decade.
Contradicting a...
Then Apple are clueless. People dont want differentiation. They also dont want to feel like they have the dud model. There should be one iPhone , the best iPhone they can possibly make - one spec in two different sizes.
Great, that's all we need: more fragmentation. It used to be iPhone, then there was iPhone and iPhone Pro, then Pro and Pro Max. Lets add a third category just for the flagship version, plus the two standards, and a low cost version. Didn't Steve Jobs work to eliminate so much fragmentation when he came back to apple?
Apple's iPhone 14 and iPhone 14 Plus are reportedly seeing demand ('https://twitter.com/mingchikuo/status/1575161169920532480') that is "obviously lackluster,"
Maybe because the 14 is basically the 13 with some new color options
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
