Strong iPhone 14 Pro Sales Could See Apple Hold 60% Market Share for High-End Smartphones

Strong sales of iPhone 14 Pro models could see Apple stabilize its market share for high-end handsets at 60%, if the enthusiastic consumer response continues through the year.

iphone 14 pro sizes
According to DigiTimes, so far this year Apple's market share for high-end handsets with unit prices of over $500 has reached 55% in off season and 60% in peak season, but ‌iPhone 14 Pro‌ sales could see its peak season share become the norm if they maintain their current momentum.

Apple has reportedly asked its primary iPhone assembler Foxconn to shift some iPhone 14 production capacity to the Pro models to meet strong demand, while DigiTimes reports that component makers in Apple's supply chain have not received order cuts for any model, although they may have been told to slightly adjust the shipment ratios for different devices.

On Apple's website, the ‌iPhone 14 Pro‌ and ‌iPhone 14 Pro‌ Max in several configurations remain estimated to be shipped out in weeks. By contrast, ‌iPhone 14‌ models have seen lukewarm sales, with the devices remaining available to order from Apple's website with no delay and readily available at stores.

The real indicator of demand for ‌iPhone 14 Pro‌ will be the sales performance in the first month following the initial wave of pre-ordered models, according to DigiTimes. Last year's iPhone 13 Pro models were said to have registered "outstanding" long-tail sales after the first wave of pre-orders, signaling that Pro models have become mainstream upgrades for ‌iPhone‌ users thanks to their strong spec upgrades.

By contrast, the ‌iPhone 14‌ features the same design and display as the iPhone 13, and is powered by the same chip as the ‌iPhone 13 Pro‌, plus has newer camera features. Meanwhile the 6.7-inch ‌‌iPhone 14‌‌ Plus is a larger version with a bigger battery, replacing the not-so-popular "mini" sizes from the iPhone 12 and 13 lineups.

Related Roundup: iPhone 14 Pro
Related Forum: iPhone

Top Rated Comments

ct2k7 Avatar
2 days ago at 04:10 am

It’s not Apples fault Europe has hyperinflation. The price hasn’t increased at all in the US and all the countries that are based on this glorious god gifted currency.
Seriously?
Score: 16 Votes (Like | Disagree)
MajorFubar Avatar
2 days ago at 05:01 am
Not in the UK and Europe they won't. Not at the prices we have to pay for them.
And please Americans don't feed me bullcrap about Europe's hyperinflation. When the pound and Euro were super strong against the dollar Apple still just swapped the currency sign and creamed in the difference. It's 100% pure greed.
Score: 13 Votes (Like | Disagree)
Pfchangsgavemetheshits Avatar
2 days ago at 04:09 am

€1,339 for a 128 GB iPhone 14 Pro. Safe to say they’ll be few and far between where I live. Back in the real world I’m unsure who will be buying these things. Because Apple has gotten so greedy I kind of hope iPhone sales crash and burn. I also wouldn’t believe any sales predictions at this point. Makes me wonder who is behind Digitimes, tbh. Any analysts worth their salt wouldn’t be trying to predict sales this early, IMO. Wonder what their game is. The non-Pro iPhone 14 is €1,029 and the 13 mini remains the same €829 price for a second year running. All of these phones carry high-end prices.
It’s not Apples fault Europe has hyperinflation. The price hasn’t increased at all in the US and all the countries that are based on this glorious god gifted currency.
Score: 12 Votes (Like | Disagree)
tann Avatar
2 days ago at 04:04 am
Maybe in the USA but everywhere else the huge increases may be met with softened demand.
Score: 11 Votes (Like | Disagree)
alpi123 Avatar
2 days ago at 05:08 am

Well live in Japan and pay what we are! We are the most expensive: Iphones, watches, etc. 300.00 to 500.00 us more!
Say again?
Score: 10 Votes (Like | Disagree)
contacos Avatar
2 days ago at 04:53 am

Lazy are the MR readers not creating anything, but always criticizing everyone else
I am not a phone maker lol and I create websites with millions of monthly views everyday but let me assure, I was not involved with The Verge redesign!
Score: 10 Votes (Like | Disagree)

Related Stories

iphone 14 pro max deep purple

Kuo: Apple Increasing iPhone 14 Pro Production Due to Strong Demand

Monday September 19, 2022 8:30 am PDT by
Apple has advised manufacturing partner Foxconn to increase production of iPhone 14 Pro models due to strong demand for the devices, according to analyst Ming-Chi Kuo. "Due to strong demand for the iPhone 14 Pro models, my latest survey indicates that Apple has asked Hon Hai to switch the production lines of the iPhone 14 to the iPhone 14 Pro models," said Kuo in a tweet today. Foxconn is...
iphone 14 pro

iPhone 14 Pro Models Thicker Than iPhone 13 Pro Series Due to More Advanced Cameras

Wednesday September 7, 2022 12:33 pm PDT by
Apple's new iPhone 14 Pro models are marginally thicker than the previous-generation iPhone 13 Pro models due to camera advancements. The iPhone 14 Pro and iPhone 14 Pro Max have a thickness of 7.85mm, whereas the iPhone 13 Pro and iPhone 13 Pro Max measure in at 7.65mm. The increased thickness is largely the result of rear camera improvements on the iPhone 14 Pro models, which feature an...
iphone 13 pro max display bleen

Don't Buy an iPhone 13 Pro Right Now: 'iPhone 14 Pro' Models Imminent

Wednesday August 24, 2022 3:45 am PDT by
The iPhone 13 Pro and iPhone 13 Pro Max are expected to be replaced by the iPhone 14 Pro and iPhone 14 Pro Max at an Apple event as soon as next month, meaning most customers should hold off on purchasing a new iPhone until then. The iPhone 14 Pro models are expected to headline with features such as thinner bezels and a "pill and hole-punch" TrueDepth camera array design in place of the...
iPhone 14 and 14 Pro Pre Orders Live Feature

iPhone 14, iPhone 14 Plus, iPhone 14 Pro, iPhone 14 Pro Max, and AirPods Pro 2 Now Available for Pre-Order

Friday September 9, 2022 5:00 am PDT by
Apple is now accepting pre-orders for the iPhone 14, iPhone 14 Plus, iPhone 14 Pro, iPhone 14 Pro Max, and the AirPods Pro 2, with orders accepted through the online storefront and the Apple Store app. The Apple Store app is often the quickest way to get a pre-order in as it is typically up ahead of when the website comes up. Pre-orders are available in more than 30 countries and regions...
iphone 14 iphone 14 plus in hand feature

Apple Reportedly Scaling Back iPhone 14 Production as Customers Opt for Pro Models

Thursday September 22, 2022 6:19 am PDT by
Apple is reportedly scaling back production of the new iPhone 14 due to seemingly low demand for the latest iPhone, which features the same design as last year's iPhone and a one-year-old chip. According to supply chain employees who spoke to ITHome, Foxconn, who is Apple's largest supplier, has been instructed to dismantle at least five production lines that were previously making the...
iPhone 14 Pro Purple Rear Flat MacRumors Exclusive

iPhone 14 Pro: Analyst Believes Storage Will Continue to Start at 128GB Despite Rumored Price Increase

Friday August 12, 2022 7:04 am PDT by
It wouldn't be the month before an iPhone launch without a few back-and-forth rumors, with the latest debate concerning iPhone 14 Pro storage. iPhone 14 Pro render by Ian Zelbo While research firm TrendForce forecasted that iPhone 14 Pro models could start with an increased 256GB of storage, Haitong International analyst Jeff Pu today forecasted that the upcoming Pro models will continue to...
iphone 14 pro blue image

iPhone 14 Pro Customers Plagued With Issues Just Days After Release

Tuesday September 20, 2022 2:20 am PDT by
The iPhone 14 Pro and iPhone 14 Pro Max officially launched this past Friday, and since their release, users have faced several bugs and issues, ranging from poor battery life, AirDrop not working, camera shaking, and more. The iPhone 14 Pro and iPhone 14 Pro Max all shipped with the original version of iOS 16, but awaiting customers out of the box was iOS 16.0.1. The update specifically for ...
iPhone 14 Pro Purple Rear Flat MacRumors Exclusive

iPhone 14 Pro Predicted to Start With Increased 256GB Storage Alongside Rumored Price Increase

Wednesday August 10, 2022 11:14 am PDT by
Earlier today, analyst Ming-Chi Kuo claimed iPhone 14 Pro models will be more expensive than iPhone 13 Pro models. Kuo did not reveal exact pricing, but he said that the average selling price of all four iPhone 14 models will increase by about 15% overall. While higher prices would be disappointing for customers, it is possible the iPhone 14 Pro and iPhone 14 Pro Max will offer increased...

Popular Stories

iOS 16

Apple Releases iOS 16.0.2 With Bug Fixes for iPhone 14 Pro Camera Vibration, Copy/Paste Issue and More

Thursday September 22, 2022 1:04 pm PDT by
Apple today released iOS 16.0.2, addressing a number of bugs that iPhone 14 owners have been experiencing since the new devices launched. iOS 16.0.2 comes two weeks after the launch of iOS 16, and it follows iOS 16.0.1, an update made available to iPhone 14 owners on launch day. The update is available for all iPhones that are capable of running iOS 16. The iOS 16.0.2 update can be...
apple watch series 7 aluminum colors yellowbg

Don't Want the Apple Watch Ultra or Series 8? Amazon Has Record Low Prices on Series 7 Models This Week

Friday September 23, 2022 6:56 am PDT by
The Apple Watch Series 8 and Apple Watch Ultra are now available to purchase, but if you aren't interested in these updates you can save a lot of money on Series 7 models right now on Amazon. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. The best deals are on cellular...
Dynamic Island For Android Users Feature

Android App Copying iPhone 14 Pro's Dynamic Island Released on Play Store

Thursday September 22, 2022 7:57 am PDT by
A copycat version of the iPhone 14 Pro's Dynamic Island has arrived on Android's Google Play Store in the form of an app called "dynamicSpot." The app, still in beta, offers customers several different experiences at the top of their smartphones. In its current form, dynamicSpot offers playback control for songs, timers, battery status, and more features coming soon, according to the app's...
maxresdefault

Video Review: Four Days With the iPhone 14 Pro Max

Wednesday September 21, 2022 7:49 am PDT by
Apple on Friday released the new iPhone 14 models, and MacRumors videographer Dan picked one up on launch day. He's been using the iPhone 14 Pro Max non-stop since it came out, and over on the MacRumors YouTube channel, has shared his initial thoughts on the day-to-day experience with the latest iPhone. Subscribe to the MacRumors YouTube channel for more videos. Dan's mini review highlights...
14 vs 16 inch mbp m2 pro and max feature 1

New 14-Inch and 16-Inch MacBook Pros Reportedly Launching Later This Year

Friday September 23, 2022 7:08 am PDT by
Apple plans to release new MacBook Pro models in the fourth quarter of 2022, according to supply chain publication DigiTimes. The report does not mention specific models, but it very likely refers to the next-generation 14-inch and 16-inch MacBook Pros given that the 13-inch model was already updated earlier this year. There has been uncertainty surrounding the timing of new 14-inch and...
facebook meta

Meta Sued Over Tracking iPhone Users Despite Apple's Privacy Features

Thursday September 22, 2022 5:12 am PDT by
Meta is facing a new proposed class action lawsuit that accuses it of tracking and collecting the personal data of iPhone users, despite features and policies made by Apple which are meant to stop that same type of tracking. In August, it was revealed that with the Facebook and Instagram apps, Meta can track all of a user's key taps, keyboard inputs, and more, when using the in-app browser....
AirPods Max 2022 Colors

Ten Things AirPods Pro 2 Tell Us About AirPods Max 2

Saturday September 24, 2022 1:00 am PDT by
Upon the release of the second-generation AirPods Pro, the AirPods Max became the oldest current-generation AirPods product still in Apple's lineup. Introducing several new features like Adaptive Transparency and the H2 chip, the second-generation AirPods Pro may provide some of the best indications yet of what to expect from the second-generation AirPods Max. Almost two years later, rumors...
new airpods pro ear tips

Apple Explains Why Second-Generation AirPods Pro Ear Tips Are Incompatible With Original AirPods Pro

Thursday September 22, 2022 3:12 pm PDT by
Apple today explained why the new silicone ear tips for the second-generation AirPods Pro are not officially compatible with the original AirPods Pro. In an updated support document, Apple said the original AirPods Pro ear tips have "noticeably denser mesh" than the second-generation ear tips. Apple did not provide any additional details, but the mesh density could result in acoustical...
AirPods Pro Second Generation 2 Pairing Feature 1

AirPods Pro 2 Engravings Appear in iOS During Pairing and Connecting

Friday September 23, 2022 9:40 am PDT by
Customers who personalize their second-generation AirPods Pro charging case with an engraving will now have that engraving reflected directly on iOS as they pair and connect their AirPods Pro. Apple allows customers to personalize their AirPods Pro charging case with a special engraving that can include select emojis and Memojis. Unlike before, starting with the second-generation AirPods...