Strong iPhone 14 Pro Sales Could See Apple Hold 60% Market Share for High-End Smartphones
Strong sales of iPhone 14 Pro models could see Apple stabilize its market share for high-end handsets at 60%, if the enthusiastic consumer response continues through the year.
According to DigiTimes, so far this year Apple's market share for high-end handsets with unit prices of over $500 has reached 55% in off season and 60% in peak season, but iPhone 14 Pro sales could see its peak season share become the norm if they maintain their current momentum.
Apple has reportedly asked its primary iPhone assembler Foxconn to shift some iPhone 14 production capacity to the Pro models to meet strong demand, while DigiTimes reports that component makers in Apple's supply chain have not received order cuts for any model, although they may have been told to slightly adjust the shipment ratios for different devices.
On Apple's website, the iPhone 14 Pro and iPhone 14 Pro Max in several configurations remain estimated to be shipped out in weeks. By contrast, iPhone 14 models have seen lukewarm sales, with the devices remaining available to order from Apple's website with no delay and readily available at stores.
The real indicator of demand for iPhone 14 Pro will be the sales performance in the first month following the initial wave of pre-ordered models, according to DigiTimes. Last year's iPhone 13 Pro models were said to have registered "outstanding" long-tail sales after the first wave of pre-orders, signaling that Pro models have become mainstream upgrades for iPhone users thanks to their strong spec upgrades.
By contrast, the iPhone 14 features the same design and display as the iPhone 13, and is powered by the same chip as the iPhone 13 Pro, plus has newer camera features. Meanwhile the 6.7-inch iPhone 14 Plus is a larger version with a bigger battery, replacing the not-so-popular "mini" sizes from the iPhone 12 and 13 lineups.
Popular Stories
Following over three months of beta testing, iOS 18 will finally be widely released to the public this Monday, September 16. The update should be available to install starting at around 10 a.m. Pacific Time (1 p.m. Eastern Time) in the Settings app under General → Software Update on the iPhone XS and newer. Below, we have highlighted eight key new features included in iOS 18, and Apple...
It's that time of year again. Apple is about to release iOS 18, which promises to bring a range of new features and improvements to iPhones worldwide. It's Apple's biggest software update of the year, and the company is expected to release it sometime today – Monday, September 16. Based on past releases, the update is likely to drop at around 10:00 a.m. Pacific Time/1:00 p.m. Eastern...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
Apple will likely hold another event in October this year to announce new Macs and iPads. If so, it would be the fourth time in the last five years that Apple has held an event in October. Last year, Apple held a virtual event on Monday, October 30 to announce new MacBook Pro and iMac models with the M3 series of chips. In his Power On newsletter today, Bloomberg's Mark Gurman reiterated...
Apple analyst Ming-Chi Kuo today said demand for the iPhone 16 Pro and iPhone 16 Pro Max has been "lower than expected" since the devices became available to pre-order in the U.S. and dozens of other countries on Friday. Kuo said his data is based on a "supply chain survey" and shipping estimates listed on Apple's online store. Kuo estimated that sales of all four iPhone 16 models reached...
iOS 18 will be released to the public on Monday, but the first Apple Intelligence features will not be available until iOS 18.1 is released in October. Apple Intelligence features will continue to roll out in iOS 18.2 and beyond, with the expected roadmap outlined below per Apple's website and rumors. Apple Intelligence requires an iPhone 15 Pro model or any iPhone 16 model, and it will...
