Apple Music Introduced as New Partner for Super Bowl Halftime Show

The National Football League today announced a new partnership with Apple Music for the Super Bowl Halftime Show. The multi-year partnership will see ‌Apple Music‌ replacing Pepsi as the primary sponsor for the show, with ‌Apple Music‌ offering "exclusive details and sneak peeks" leading up to the shows.

apple music products

"We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show," said Nana-Yaw Asamoah, SVP of Partner Strategy for the NFL.  "We couldn't think of a more appropriate partner for the world's most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology." [...]

"Music and sports hold a special place in our hearts, so we're very excited Apple Music will be part of music and football's biggest stage," said Oliver Schusser, Apple's vice president of Apple Music and Beats. "We're looking forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show."

The NFL notes that over 120 million viewers watched the Super Bowl LVI Halftime Show in February, featuring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar.


Super Bowl LVII will be played on February 12, 2023, in Glendale, Arizona.

Popular Stories

iOS 18 Mock iPhone 16 Feature Gray

Revealed: iOS 18 Works With These iPhone Models

Monday June 10, 2024 3:57 am PDT by
iOS 18 will be compatible with the same iPhone models as iOS 17, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. iOS 18 will be compatible with the iPhone XR, and hence also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, but older iPhone models will miss out. Here is the full...
ios 18 tile summary

Apple Announces iOS 18 With New Customization Features, Redesigned Photos App, and More

Monday June 10, 2024 10:17 am PDT by
Apple today previewed iOS 18, the next major update to the operating system for the iPhone, with new customization features, a redesigned Photos app, and more. iOS 18 features new customization tools for the Home Screen. App icons now feature Dark Mode and users can tint them with a color to create a unique look. Apps can also now be placed anywhere on the Home Screen freely. The Control...
WWDC24 Live Coverage Article

WWDC 2024 Apple Event Live Keynote Coverage: iOS 18, Apple's AI Push, and More

Monday June 10, 2024 9:20 am PDT by
Apple's Worldwide Developers Conference (WWDC) starts today with the traditional keynote kicking things off at 10:00 a.m. Pacific Time. MacRumors is on hand for the event and we'll be sharing details and our thoughts throughout the day. We're expecting to see a number of software-related announcements with a focus on Apple's efforts to infuse AI throughout its operating systems and apps....
iOS 18 Siri Integrated Feature

Massive iPhone Upgrade Coming This Week But These Devices Will Miss Out

Sunday June 9, 2024 1:25 pm PDT by
Apple is planning a major AI overhaul in iOS 18, with a feature set it is referring to as "Apple Intelligence." However, these new features will not work on older iPhones, even if they do appear on the new operating system's device compatibility list. Apple's initial AI roadmap for iOS 18 is said to come in two parts: Basic AI features that will be processed on-device, and more advanced...
ios 18 button bulge

iOS 18 Adds Pop-Out Bezel Animation When Pressing iPhone Buttons

Tuesday June 11, 2024 10:40 am PDT by
iOS 18 includes a small but interesting change for the buttons on the iPhone, adding more of a visual element when changing volume, activating the Action button, or locking the screen. When you press an iPhone button in iOS 18, the display bezel bulges outward slightly. This feature is available for the volume buttons, Action button and the power button, and it will also likely be used for...
Next Gen CarPlay WWDC24 1

Apple Provides Updated Look at Next-Generation CarPlay at WWDC 2024

Monday June 10, 2024 7:11 pm PDT by
Apple today shared a few WWDC 2024 coding sessions related to its upcoming next-generation CarPlay system ahead of its launch later this year. The sessions include lots of updated next-generation CarPlay images, with one revealing new Vehicle, Media, and Climate apps in action for the first time. MacRumors previously discovered evidence of these apps in the iOS 17.4 beta. Next-generation...
iPad Air 5

New: iPadOS 18 Drops Support for These iPad Models

Monday June 10, 2024 4:16 am PDT by
iPadOS 18 will drop support for iPad models equipped with the A10X Fusion chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS and iPadOS updates. In other words, iPadOS 18 will drop support for the 10.5-inch iPad Pro and the second-generation 12.9-inch iPad Pro. Support for the sixth-generation iPad, which uses the...

Top Rated Comments

BradWI Avatar
23 months ago

Super Bowl viewership has been declining every year for a decade now. Doesn't seem quite as impressive as it once was.
Yeah, over 100 million viewers isn't impressive... :rolleyes:
Score: 16 Votes (Like | Disagree)
Caliber26 Avatar
23 months ago
As someone who loathes the Pepsi corporation, but is a lover of all things Apple, this sits well with my French vanilla fantasy.
Score: 14 Votes (Like | Disagree)
STOCK411 Avatar
23 months ago
I feel like this is confirmation that apple is going to be getting sunday ticket as well. Since i dont think apple would pony up the money for the Half time show without getting Sunday ticket
Score: 12 Votes (Like | Disagree)
NightFox Avatar
23 months ago
Why are sponsors and the events they're sponsoring always proud?
Score: 6 Votes (Like | Disagree)
Col4bin Avatar
23 months ago
Great. Now please add the ability to cross-fade to the iOS version of Apple Music.
Score: 5 Votes (Like | Disagree)
FelixDerKater Avatar
23 months ago
Somehow Craig running on screen gets worked into this?
Score: 5 Votes (Like | Disagree)