Apple Music Introduced as New Partner for Super Bowl Halftime Show

The National Football League today announced a new partnership with Apple Music for the Super Bowl Halftime Show. The multi-year partnership will see ‌Apple Music‌ replacing Pepsi as the primary sponsor for the show, with ‌Apple Music‌ offering "exclusive details and sneak peeks" leading up to the shows.

apple music products

"We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show," said Nana-Yaw Asamoah, SVP of Partner Strategy for the NFL.  "We couldn't think of a more appropriate partner for the world's most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology." [...]

"Music and sports hold a special place in our hearts, so we're very excited Apple Music will be part of music and football's biggest stage," said Oliver Schusser, Apple's vice president of Apple Music and Beats. "We're looking forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show."

The NFL notes that over 120 million viewers watched the Super Bowl LVI Halftime Show in February, featuring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar.


Super Bowl LVII will be played on February 12, 2023, in Glendale, Arizona.

Top Rated Comments

BradWI Avatar
1 week ago

Super Bowl viewership has been declining every year for a decade now. Doesn't seem quite as impressive as it once was.
Yeah, over 100 million viewers isn't impressive... :rolleyes:
Score: 16 Votes (Like | Disagree)
Caliber26 Avatar
1 week ago
As someone who loathes the Pepsi corporation, but is a lover of all things Apple, this sits well with my French vanilla fantasy.
Score: 14 Votes (Like | Disagree)
STOCK411 Avatar
1 week ago
I feel like this is confirmation that apple is going to be getting sunday ticket as well. Since i dont think apple would pony up the money for the Half time show without getting Sunday ticket
Score: 12 Votes (Like | Disagree)
NightFox Avatar
1 week ago
Why are sponsors and the events they're sponsoring always proud?
Score: 6 Votes (Like | Disagree)
Col4bin Avatar
1 week ago
Great. Now please add the ability to cross-fade to the iOS version of Apple Music.
Score: 5 Votes (Like | Disagree)
FelixDerKater Avatar
1 week ago
Somehow Craig running on screen gets worked into this?
Score: 5 Votes (Like | Disagree)

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