Tim Cook Shoots Down Idea of iOS Adopting RCS Messages: 'Buy Your Mom an iPhone'

Apple CEO Tim Cook has shot down the idea of iOS adopting RCS messaging, a format that would make it significantly easier for iPhone and Android users to send high-quality messages, videos, and photos to each other within the Messages app on iOS.

tim cook data privacy day
During a panel at Kara Swisher's final Code Conference yesterday, Cook was asked why iOS has not yet adopted support for the ‌RCS‌ standard and how Steve Jobs would feel about it (via The Verge), despite repeated calls from the industry for the company to do so. "I don't hear our users asking that we put a lot of energy in on that at this point," Cook said in response to the question.

The lack of ‌RCS‌ support on iOS makes it more difficult for iOS and Android users to communicate, forcing them to in some cases use third-party messaging platforms such as WhatsApp or Telegram. The reporter who asked the question pushed Cook on his response, saying he and his mother find it difficult to send photos and videos to each other because she uses an Android device while they use an ‌iPhone‌. "Buy your mom an ‌iPhone‌," Cook told the reporter who posed the situation.

Android has supported and led the industry in adopting RCS, while Apple has kept only iMessage and the SMS standard available on the ‌iPhone‌. Google recently started a public campaign in an attempt to convince Apple to adopt ‌RCS‌, but Cook's recent comments show Apple is not likely to budge anytime soon.

As noted by The Verge, emails from the Epic Games vs. Apple trial revealed that Apple's senior vice president of software engineering Craig Federighi said that bringing iMessage to Android and making it easier for the two platforms to communicate would "simply serve to remove [an] obstacle to ‌iPhone‌ families giving their kids Android phones."

Top Rated Comments

izyreal Avatar
19 months ago
"Buy your mom an iPhone"
Wow, maybe his mom has an opinion of her own about which phone she wants. Apple is so arrogant sometimes, and it clearly starts at the top :rolleyes:
Score: 100 Votes (Like | Disagree)
xxray Avatar
19 months ago
This is anticompetitive. I get it, Apple is a business and has a big interest in not doing it. But it’s bad for the consumer.
Score: 67 Votes (Like | Disagree)
fel10 Avatar
19 months ago
Damn, talk about an egotistical response. People here will praise Tim but “buy your mom an iPhone” sounds so unprofessional and obnoxious.
Score: 66 Votes (Like | Disagree)
Shanghaichica Avatar
19 months ago
It’s not Apple’s fault that Google messed about for years jumping from one messenger app to another and didn’t come up with anything good. Now they want Apple to bend over backwards to bail them out.
Score: 61 Votes (Like | Disagree)
boss.king Avatar
19 months ago
So, just leave your users with a garbage experience in the hopes that we pressure other people to buy iPhones? Yeah, how about you **** off with that line of thinking, Tim.
Score: 47 Votes (Like | Disagree)
alex2792 Avatar
19 months ago
Apple hates industry standards so the chances of them doing anything pro consumer without being forced by regulators are slim to none. They're still using the stupid lighting port in order to keep selling 10 cent cables for $30 a pop.
Score: 42 Votes (Like | Disagree)

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