Following the announcement of the iPhone 14 and iPhone 14 Pro, Samsung has released a new ad that seems to be aimed at convincing iPhone customers to try out its latest Galaxy Z Flip4, which, as the name suggests - flips.
The ad, titled "Join the flip side," starts with a Flip4 user showing off the device's design to what is presumed to be an iPhone user, highlighting features such as how it can stand up by itself to take group selfies. "I would never switch to Samsung. I love my phone," the iPhone user says, possibly playing on the idea of iPhone users being "stubborn" to try devices made by companies other than Apple.
The iPhone customer then becomes obsessed with everything that flips open and closed, such as a book, a toilet seat, and more. In multiple segments, the iPhone user is obsessed with folding things, such as a pizza, all while repeating to themselves phrases like "I've always loved my phone," "I would never switch," and "I will never switch to Samsung."
Towards the end, the iPhone user wakes up from the nightmare and attempts to fold their smartphone in half, and since it doesn't, they place an order for the Galaxy Z Flip4.
Before the iPhone 14 launch, Samsung released another ad mocking the "lack of innovation" expected for Apple's latest phones compared to the Galaxy S22 Ultra and Z Flip4.
Wednesday January 21, 2026 10:54 am PST by Joe Rossignol
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Smart Home Hub
Apple home hub (concept)
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Not really. It just continues the trend of Apple living rent free in Samsung's head. They just can't stop mentioning them. Really shows which company is way ahead. Hint, it isn't Samsung.
Edit: Because Samsung fans are filling up my notifications telling me Apple isn't mentioned here. Replace "mentioning" with "referring". There you go. Because it is 100% clear who Samsung is referring to here, Apple and the iPhone.
If you want a foldable phone, get a foldable phone. I personally wouldn't get any phone from Samsung, but that's mostly because I find their software annoying and don't care for the aesthetics. But other people do, so good for them ?
