The team behind the popular Pixelmator series of image editing apps today announced that the Pixelmator Photo app for the iPhone and iPad is switching to subscription-based pricing with an update rolling out now on the App Store.
For new users, Pixelmator Photo now costs $4.99 per month or $23.99 per year, while existing users of the app will continue to have "unlimited access" without having to pay again. A lifetime purchase option will remain available for $59.99, which is significantly more expensive than Pixelmator Photo's previous one-time price of $7.99.
In a blog post, the Pixelmator team admitted that the subscription-based pricing model is more expensive, but argued that there are "some pretty big problems" with an upfront pricing model, including slower development and a focus on new users over existing users. Among other reasons, Pixelmator also noted that the App Store does not allow paid apps to offer free trials or upgrade discounts for major new versions.
"The hope is that there are enough users who use the app regularly and feel that the annual or monthly fee is worth it," said Pixelmator. "It looks like this is the best way to ensure Pixelmator Photo can continue to be developed long into the future."
Pixelmator also provided a sneak peek at its Pixelmator Photo app for Mac, which will be a "completely native app" that is "designed from the ground up just for Mac." Pixelmator plans to release the app late this year or early next year and says those who subscribe to Pixelmator Photo for the iPhone/iPad now will get Pixelmator Photo for Mac for free when it launches. Existing users will be eligible for a discounted subscription.
Pixelmator informed MacRumors that it doesn't have any immediate plans to switch the standard version of Pixelmator for iOS or Pixelmator Pro for macOS to subscription-based pricing and is working on a major update to Pixelmator Pro that will be free as usual.
Wednesday September 17, 2025 2:56 pm PDT by Juli Clover
It's been two days since iOS 26 was released, and Apple's new Liquid Glass design is even more divisive than expected.
Any major design change can create controversy as people get used to the new look, but the MacRumors forums, Reddit, Apple Support Communities, and social media sites seem to feature more criticism than praise as people discuss the update.
Complaints
There are a long...
Friday September 19, 2025 10:02 am PDT by Joe Rossignol
As reported by Bloomberg today, some of the new iPhone 17 Pro and iPhone Air models on display at Apple Stores today are already scratched and scuffed.
French blog Consomac also reported on this topic.
The scratches appear to be most prominent on models with darker finishes, including the iPhone 17 Pro and Pro Max in Deep Blue, and the iPhone Air in Space Black.
Images Credit: Consoma ...
Thursday September 18, 2025 9:17 am PDT by Joe Rossignol
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions.
The update will have a build number of 23A350, or similar, the account said.
It is likely that iOS 26.0.1 will fix a camera-related bug on the new iPhone Air and iPhone 17 Pro models. In his iPhone Air review, CNN Underscored's Henry T. ...
Wednesday September 17, 2025 4:26 am PDT by Tim Hardwick
Apple in October 2024 overhauled its 14-inch and 16-inch MacBook Pro models, adding M4, M4 Pro, and M4 Max chips, Thunderbolt 5 ports on higher-end models, display changes, and more. That's quite a lot of updates in one go, but if you think this means a further major refresh for the MacBook Pro is now several years away, think again.
Bloomberg's Mark Gurman has said he expects only a small ...
Tuesday September 16, 2025 11:17 am PDT by Joe Rossignol
iOS 26 was finally released on Monday, but the software train never stops, and the first developer beta of iOS 26.1 will likely be released soon.
iOS 18.1 was an anomaly, as the first developer beta of that version was released in late July last year, to allow for early testing of Apple Intelligence features. The first betas of iOS 15.1, iOS 16.1, and iOS 17.1 were all released in the second ...
Sunday September 14, 2025 8:45 am PDT by Joe Rossignol
Apple's annual September event is now in the rearview mirror, with the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3 set to launch this Friday, September 19.
As always, there is more to come. In his Power On newsletter today, Bloomberg's Mark Gurman said Apple plans to release many products in the...
I get why they switch to a subscription, but why does every app has to raise prices that much? From a $7,99 one-time purchase to $23,99/yr? Why not $9,99/yr? And what was the business model before the switch to subscription? It was a one-time purchase for $7,99 and now it’s $59,99. No wonder people hate subscriptions.
While it might be understandable from the businesses point of view, for the customer it's just hostile. There's one ultimate greedy person, and it's Apple's current CEO (or the people he has to answer to). Unrestrained capitalism always pushes towards the most profitable route, whatever the consequences. It's like electricity or water, always choosing the path of least resistance to get where it can. It's the responsibility of the architects of the bigger structures to design a platform that doesn't allow such customer exploitation and keep the business healthy on the long run. Here, it's the contrary and it's actively pushing app makers towards the greedy route, leaving no choices to the customer but to either accept, or leave the platform. How is this any good on the long term except for those reaping the benefits ?
I understand the concerns of app makers, and yes, they have to make a living. But this is NOT the solution. Allowing users to try the apps (not speaking about freemium here), allowing special sales or promoting them (like Steam), allowing true upgrade paths (reduced prices for owners of a previous version), ... this should have been part of the platform from the start. Building a healthy relationship with your customers is what makes them get back to you when you have a new version or a new product, or simply when they can afford it.
Some plans make sense, because the service usage itself is a running cost by nature (insurances, access to a media library like streaming platforms or e-books). Something like a processing software doesn't belong there. If you push it to the limits, maybe having access to an online storage like adobe cloud, or some cloud processing which could not be done on device would be acceptable, as an option. For the life of me I can't think why I would have to subscribe to an app I have to use, but only seldomly like a Photoshop or a Lightroom alternative. Adobe understood that and kept the lifetime licenses for Photoshop Elements. If you have a pro workflow it would probably need cloud storage anyways so a plan makes sense, and that cost is part of your business expenses.
So to get back to your reaction, there's no need to be sarcastic. Yes people have to make a living, but their options are in the hand of the people who control the platform itself, and these are the people who make them miserable, not the customers. App store developers should unionize and reclaim what their work should get them, and not play the devil's game and offset their issues onto their own customers, it will only end poorly for everyone but the person at the top of the pyramid.
