Apple Expecting to Ship 1.5 Million Units of $2,000+ AR/VR Headset in 2023

Apple plans to ship approximately 1.5 million units of its upcoming AR/VR headset in 2023, according to reliable Apple analyst Ming-Chi Kuo.

apple mixed reality headset mockup feature yellow
In a research note, Kuo reiterated that Apple plans to announce its long-rumored mixed-reality headset during an event in January 2023. The company's first AR/VR headset is expected to cost upwards of $2,000, making it a niche product. As a result, Kuo says shipments of the device are unlikely to exceed 1.5 million units in 2023.

In May, Apple presented its AR/VR headset to Apple board members, indicating that the device is nearing its final stages before launch. Despite having worked on the headset for several years, recent problems during development related to overheating and performance have delayed the launch of the product.

The headset is expected to be powered by a chip with on-par performance as the M1 Pro in the 14-inch and 16-inch MacBook Pro.

The headset will feature more than a dozen cameras for tracking hand movements, two ultra-high-resolution 8K displays and advanced eye-tracking technology. Renders shared by The Information last year offered us a look at the potential design of the headset.

Apple is already reportedly working on the second-generation version of its AR/VR headset. According to Kuo, the new model of the headset will launch in the first half of 2025, alongside a cheaper and more affordable model.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

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Top Rated Comments

akfgpuppet Avatar
24 months ago
$2000 when Meta is around $500 will be a tough sell, even for a niche product. Of course it will have its buyers, but I can’t see thing gaining a lot of traction.
Score: 16 Votes (Like | Disagree)
appleguy123 Avatar
24 months ago
I’m usually a first adopter for all new tech, but I just don’t see the sales pitch for this device yet. I get why Apple and Facebook want to create virtual worlds where they get a cut of all the money spent inside them, but I don’t get why I’d want to pay money to pretend to live in such a place.
Score: 13 Votes (Like | Disagree)
exoticSpice Avatar
24 months ago
Calm down Kuo. I would rather buy Intel broken down buggy driver infested GPUs than buy ANY VR headset crap.
Score: 12 Votes (Like | Disagree)
michaelant Avatar
24 months ago
I'm not buying one unless it looks exactly like that drawing we've come to love.
Score: 11 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
24 months ago
$2000 for an overly new product developed by Apple? The App Store itself hasn’t even matured yet for AR/VR. The bottom line, It’s too pricey! Honestly, it should start at $999.
Score: 9 Votes (Like | Disagree)
fearless22 Avatar
24 months ago
Ok but before talking about a 2nd gen I’d like to see if even the 1st one is real…
Score: 7 Votes (Like | Disagree)