Apple Brompton Road Store to Open in London's Knightsbridge on July 28

Apple has announced that its new Apple Brompton Road store in the heart of Knightsbridge, London, will open on July 28.

apple store brompton road

Our newest store on London's iconic Brompton Road, a moment away from Hyde Park, is almost ready to explore. It's a place where your boldest ideas can bloom, and we're here to help them grow.

Situated just a few doors down from the world-famous Harrods department store and other luxury shopping outlets, Apple Brompton Road was made possible thanks to a deal Apple made in 2019 with Chelsfield, the property asset manager overseeing a makeover of The Knightsbridge Estate, to secure retail lettings opposite Harvey Nichols.

To celebrate the store's opening, Apple has a lineup of free music, art, and wellness sessions taking place at the store between July 28-31. Live performances and Q&As are scheduled over the weekend, and there will be a "fantastical AR realm" for visitors to experience inside the store, along with a special guest DJ set on July 28.

knightsbridge estate london

Original Apple store development proposal in Knightsbridge (Image via Chelsfield)

Apple has also created a freely downloadable flower-themed wallpaper for Apple devices running macOS, iOS, or iPadOS, as well as a specially curated Apple Music playlist.

Apple Brompton Road will join Apple Covent Garden and Apple Regent Street to become the third Apple store in central London and the 39th Apple retail location in the United Kingdom.

Popular Stories

maxresdefault

Everything Apple Announced at WWDC 2025 in 10 Minutes

Monday June 9, 2025 5:21 pm PDT by
At today's WWDC 2025 keynote event, Apple unveiled a new design that will inform the next decade of iOS, iPadOS, and macOS development, so needless to say, it was a busy day. Apple also unveiled a ton of new features for the iPhone, an overhauled Spotlight interface for the Mac, and a ton of updates that make the iPad more like a Mac than ever before. Subscribe to the MacRumors YouTube channel ...
iPadOS 26 Apple Newsroom

Apple Says iPadOS 26 is Compatible With These iPad Models

Monday June 9, 2025 11:22 am PDT by
Apple today announced that iPadOS 26 will be compatible with the iPad models listed below. iPadOS 26 features a new Liquid Glass design, a menu bar, improved app windowing, and more. iPadOS 26 supports the following iPad models:iPad Pro (M4) iPad Pro 12.9-inch (3rd generation and later) iPad Pro 11-inch (1st generation and later) iPad Air (M2 and later) iPad Air (3rd generation and...
apple beta 26 lineup

Apple 'Sherlocked' These Apps at WWDC 2025

Wednesday June 11, 2025 7:14 am PDT by
Apple at WWDC previewed a bunch of new features coming in its updated operating systems, but certain changes will have been met with dismay by third-party developers who already offer apps with equivalent or similar features. In other words, their product has been "sherlocked" by Apple. When Apple creates an app or a feature that has functionality found in a third-party app, it is referred...
iPhone Car Key WWDC 2025

Apple Says These 13 Vehicle Brands Will Soon Offer iPhone Car Keys

Monday June 9, 2025 2:38 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote today, Apple said that 13...
iOS 26 on Three iPhones

iOS 26 Includes These 100 New Features and Changes for Your iPhone

Tuesday June 10, 2025 11:59 am PDT by
Apple has announced iOS 26, and the upcoming software update includes a long list of new features and changes for iPhones. The first iOS 26 developer beta is now available, and a public beta will follow next month. The update will be released later this year. iOS 26 is compatible with the iPhone 11 and newer. Below, we have provided a high-level overview of 100 new features and changes ...
iOS 26 on Three iPhones

Hate iOS 26's Liquid Glass Design? Here's How to Tone It Down

Wednesday June 11, 2025 4:22 pm PDT by
iOS 26 features a whole new design material that Apple calls Liquid Glass, with a focus on transparency that lets the content on your display shine through the controls. If you're not a fan of the look, or are having trouble with readability, there is a step that you can take to make things more opaque without entirely losing out on the new look. Apple has multiple Accessibility options that ...
iOS 26 Screens

Here Are All the iOS 26 Features That Require iPhone 15 Pro or Newer

Thursday June 12, 2025 4:53 am PDT by
With iOS 26, Apple has introduced some major changes to the iPhone experience, headlined by the new Liquid Glass redesign that's available across all compatible devices. However, several of the update's features are exclusive to iPhone 15 Pro and iPhone 16 models, since they rely on Apple Intelligence. The following features are powered by on-device large language models and machine...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday June 12, 2025 8:58 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...

Top Rated Comments

Leon Ze Professional Avatar
38 months ago
I dig the Apple logo image in this article!
Score: 10 Votes (Like | Disagree)
boak Avatar
38 months ago
A lot of Middle Eastern tourist money to be made there, I think
Score: 5 Votes (Like | Disagree)
sw1tcher Avatar
38 months ago

Beautiful logo! Looking for a high-res version.
Apple has image at https://www.apple.com/uk/bromptonroad/wallpaper/wallpaper_bromptonroad_large.png

but it's not in the shape of :apple:

There's also this you can use as background for iPhone: https://www.apple.com/uk/bromptonroad/wallpaper/wallpaper_bromptonroad_small.png

and this for Mac background : https://www.apple.com/uk/bromptonroad/wallpaper/wallpaper_bromptonroad_medium.png
Score: 5 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
38 months ago
Great news! I hope Apple will be giving out special t-shirts or an Apple goody bag :)
Score: 5 Votes (Like | Disagree)
SirAnthonyHopkins Avatar
38 months ago
Only scanned the headline at first and thought there was an Apple/Brompton collab happening.
Score: 4 Votes (Like | Disagree)
orbital~debris Avatar
38 months ago
Love the logo art!

Nice having ‘hidden’ details to find within the illustration (EDIT: even more on the wallpaper version)!
E.g. Find My and Photos app icon petals, Apple Arcade icon flowers, watch band worm, Siri blooms, iCloud butterfly.
Score: 4 Votes (Like | Disagree)