Apple CEO Tim Cook Among Tech and Media Elite Invited to Sun Valley Conference Later This Week

I will be there trying to convince Tim to bring back Aperture, HyperCard, and xServe.

It’s fitting. Steve Jobs wanted Apple’s products to be for the common man, although he failed at it due to higher prices than the rest of the industry. But at least he had those good intentions. Tim Cook, on the other hand, wants to make Apple an exclusive brand (like Burberry, which is why he hired Angela Arhends) and raised prices thus raising the barrier to entry and excluding the common man. So it’s fitting that Cook is attending that exclusive event since his goal is to turn Apple into the computer equivalent of an exclusive nightclub like Studio 54.

Agree. Steve Jobs did try. Apple prices were high, of course, especially on first gens. But then on subsequent releases, there were efforts to bring prices to moderate levels.

But Tim Cook operated differently. Only going upwards, and instead of innovating for the entry level, he just used old designs and components to segregate the haves and the have nots.

Eg. when introducing the first glass/aluminum iMac, Jobs set the base config with 20", an increase in size vs the previous 17". Giving more value for the same price. Then there are certain price points that Jobs were adamant in maintaining, eg $499 for flagship base config iPads. And let's not forget how Apple tackled the iPod market, with clear innovations at every segment (regular iPod, mini/nano, shuffle).

Today's Apple is clearly different, eg. still selling Apple Watch S3 that won't be updated ever, pushing every new models at higher price point than previous, etc. In tackling the lower segments, the current Apple is so lazy that they just reused old designs (iPhone SE, base iPad) instead of innovating.

I sincerely hope nobody makes any deals with Zuckerberg nor Meta this year.

It’s fitting. Steve Jobs wanted Apple’s products to be for the common man, although he failed at it due to higher prices than the rest of the industry. But at least he had those good intentions. Tim Cook, on the other hand, wants to make Apple an exclusive brand (like Burberry, which is why he hired Angela Arhends) and raised prices thus raising the barrier to entry and excluding the common man. So it’s fitting that Cook is attending that exclusive event since his goal is to turn Apple into the computer equivalent of an exclusive nightclub like Studio 54.

I hope some of their billionaire buddies ask them to fix Siri.

Tim Cook dropping more hints about AR\VR?